ha long cat ba alliance 5 th may 2015 contents 1.overview of vietnam tourism 2.tourism in ha long...

Ha Long Cat Ba Alliance

5th May 2015

Contents

1. Overview of Vietnam tourism

2. Tourism in Ha Long Bay

3. Current challenges and opportunities for tourism in Ha Long Bay

4. About Grant Thornton

5. Our role in the Project

Vietnam tourism

Number of arrivals to Vietnam from 2010 – Q1 2015

Vietnam tourism (continued)

Origin of arrivals in 2014 and Q1 2015

Vietnam tourism (continued)

Comparison with other Asian countries

Vietnam tourism (continued) Visitors to Cat Ba

Number of visitors to Cat Ba (2013 vs 2014)

Vietnam tourism (continued) Visitors to Cat Ba

Number of visitors to Quang Ninh (2013 – Q1 2015)

• In which, number of tourists to Ha Long Bay

• 2013: 1.2 million of both international and domestic tourists

• 2014: 2.8 million of both international and domestic tourists

• By 2020, the city is looking forward to having 5.9 million visitors and might reach 7.5 million visitors if the

development plan is achieved

Vietnam tourism (continued) Average spending

From the result of survey on tourism trends conducted by VNAT with

support from an EU-funded tourism development project in July 2014:

•International travellers: average spend of USD102.3 per day

•Domestic travellers: average spend of USD65 per day

Ha Long City:

•International travellers: the highest spend at USD125.1 per day

•Domestic travellers: the highest spend at USD75 per day

Vietnam tourism (continued) Average length of stay in Vietnam and nights spent on boats to Halong Bay

• Tourists to Vietnam: average length of staying time for visitor are 11.3

days (based on result of tourists expenditure survey by GSO), but by:

o airway are 11.7 days, train are 7.9 days, car are 8.1 days, ship are

8.3 days and by others means are 6.6 days.

o this also affirms that visitors of continents far from Vietnam often

travel by airway and have the longer length of staying time

• Nights on boats to Halong Bay: normal cruise to Halong is around 2 – 3

days, therefore tourists will spend 1 – 2 nights on boats.

Vietnam tourism (continued) Current challenges and opportunities – Ha Long

Current challenges: the city is facing a decrease in number of boats to

Ha Long Bay in high season in 2014 – 2015 compared with 2013 – 2014

due to,

•Economic and political reasons e.g. East Sea Issue and Russian Rouble

•Weak infrastructure causing concerns over safety and security e.g.

inadequate mooring facilities;

•Lack of tourism promotion and destination marketing;

•General issues facing the Tourism industry in Vietnam related to

Government Policy.

Vietnam tourism (continued) Current challenges and opportunities – Ha Long

Current opportunities

•Recognised as a Natural Heritage by UNESCO

•Quang Ninh (or Ha Long Bay) has a good development potential for

travel by sea or cruise, which is expected to recover and experience

strong growth in the coming years

•Benefit from changes being requested in Government policies to

benefit travel and tourism e.g. Visa facilitation.

•Implement strict environmental and sustainable practices to preserve

the natural beauty and heritage of Ha Long Cat Ba

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Regional presence and understanding Asia Pacific

Kenneth Atkinson Executive Chairman

Nguyen Chi Trung Managing Partner

“Grant Thornton Vietnam is driven by a simple ambition: to be the first choice for dynamic business.”

Grant Thornton Vietnam’s Key Differentiators

Our Role in the Project

• Member of the leadership committee

• Carrying out Survey AMONGST Boat Owners coveringo Current state of water treatment facilities

o Staff training

o Current state of water conditions

o Current awareness of water preservation

o View on state management policies and effectiveness

o Recommendations to improve visitor impressions

o Views on certification

o Views on policies for infrastructure support

Q&A

Questions and Answers

Contacts

Kenneth AtkinsonExecutive Chairman

T+84 8 3910 9108 F+84 8 3914 3748

E: Ken.Atkinson@vn.gt.com

Hanoi

18th FloorHoa Binh International Office Building106 Hoang Quoc Viet Street Cau Giay District, Hanoi

T +84 4 3850 1686F +84 4 3850 1688

Ho Chi Minh City

28th Floor Saigon Trade Center37 Ton Duc Thang StreetDistrict 1

T +84 8 3910 9100F +84 8 3914 3748

Grant Thornton (Vietnam) Ltd offices: