guthridge tweet this for acmp may 2011 · leveraging social media for change & other issues liz...

Tweet This: Leveraging social media for change & other issues

Liz Guthridge May 3, 2011 for ACMP

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Topics

!  What? – The conference – The social media landscape

!  So what? !  Now what?

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#acmp11 #acmp2011 #acmp #changethatmatters

@lizguthridge

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Mega themes

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Resiliency

Continual learning

Courage to speak up and act

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Communication themes

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Listen, engage, & call to act

Use social media & videos

Photo by Daniel Bachuber

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What’s going on?—Poll

Who’s in the room?

•  With a smartphone?

•  On LinkedIn?

•  On Facebook?

•  On Twitter?

Have you posted or checked email within:

•  5 minutes? •  30 minutes? •  60 minutes? •  120 or more minutes?

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personal use

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What’s going on? —Trends

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Work and play anywhere

Changing norms, expectations, & voices

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What’s going on? —Trends

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Brain science Bite-sized info for snack culture

Connect and merge

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What’s going on?—Opposing forces

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By mahler711 By ourielohayon

Dinosaurs

Dictators

Devices

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So what?

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Focus on Social

Tools to: Connect

Collaborate Accelerate

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So what?—Poll

What are you doing?

!  Using 140-character descriptors?

!  Including new voices?

!  Listening to and tracking conversations?

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organizational use

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So what?

1. Improve clarity

Clarity

Transparent

Bigger Circle Urgent

Listen & Learn

5 ways to leverage social media for change

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So what?

3 ways to support organizational change

1. Amplify

2. Engage

3. Transform

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Amplify

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More grass roots tactic than formal for now

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Engage

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David vs. Goliath in the market

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Transform

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Internal tool and salesforce.com product

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So what?

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Implications for change agents

Wael Ghonim, Google Good ideas come from everywhere; nobodies are now

somebodies

Leaders engage &

show passion

Frequent iterations

based on data

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Now what?

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•  Strategy & tactics

•  Policy*

Actions

•  Roles •  Prompting

Discipline •  Technology •  Community

organizers

Resources

* http://socialmediagovernance.com/policies.php

Lack of technology? No excuse to stay in tar pits.

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Now what resources?

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For all resources

http://connectconsultinggroup.com/acmp/

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Now what?—Poll

Do you have:

!  Social media policy?

!  Stated objectives with metrics?

!  Leader coaching/support?

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organizational use

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What to expect next?

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More informed decision making

More mobility

Are you ready?

Increased activism

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Now what? Strategy session

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Discuss navigating your own path to lead change successfully

Email me by Friday, May 20: liz.guthridge@connectconsultinggroup.com

45-minute free session