growth hacking with content, marketing automation and your drupal website

Growth Hacking With Content, Marketing Automation and

DrupalBy: Shellie Hutchens

Shellie HutchensDirector of Marketing

@shelliehutchensshellie.hutchens@mediacurrent.com

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Design/Theming● Usability Testing

● Responsive Design

● Drupal Theming

● Annotated Wireframes

Development● Drupal Support

● Custom Module Development

● Large Scale Systems Integration

● Security & Performance Expertise

We help organizations build highly impactful, elegantly designed Drupal websites that achieve the strategic results you need.

Digital Strategy● Content Strategy

● Content Generation

● Result Metrics

● Marketing Automation Integration

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Our Clients

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@Mediacurrent

Thought Leadership and Industry Recognition

Drupal.org Module Maintainers

Digital Strategy Certifications and Expertise

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What is

Growth Hacking?

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“Work Smart, Win Cheap,

Make it Easy”

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Growth Hack:Feed the Content Monster

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Interesting content is● SMART● SHARABLE● SEO Friendly

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Drupal tools that make life easier:

● Global Redirect● Google Analytics● Metatag● Path Redirect● Pathauto● Redirect● Search404● XML Sitemap● Marketing Automation Modules● Drupal 8!

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#bonushack

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Growth Hack:Big Brother is Watching, you should be too

(via Marketing Automation)

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What is

Marketing Automation?

Adventures in

Marketing Automation

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Why do I need a module?

● No developer required

● Control from Drupal Admin

● Code Updates

● Better Drupal integration

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Conversion

Social

Email

SEO

Events

Web Visits

MA profile created Nurture

Assignto

Sales

Users are notified

Sales Follow-up(48 hours)

Not a sa

les-ready lead

Nurture list

(-100)

Sales Process Begins

Salesforce:“working”

100 points

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Hyper Targeted Conversion Paths

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Progressive Profiling

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Progressive Profiling

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#bonushack

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Growth Hack:The Wheel NEVER stops turning

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How it all comes together

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Thank You!Questions?

@Mediacurrent Mediacurrent.com

slideshare.net/mediacurrent