growing communities

All organizations need a

community

Brands sell products

Campaigns promote ideas

Non-profits raise money

Publishers distribute content

We use speed and science

to grow renewable communities

Adrenaline builds renewable

communities online

[re-new-a-ble] relating to a

resource that is never used up

or that can be replaced by

new growth

Renewable communities are

critical to the success of all

organizations

✓ Improve return on investment

✓ Increase loyalty and trust

✓ Encourage word of mouth

sharing, grow naturally

✓ There when you need them

Adrenaline turns small

communities into big

communities

Brands sell more product

Ideas spread more widely

Non-profits raise more money

Publishers reach more people

How do we build

renewable communities?

Building communities is

about growth, so that’s what

we focus on.

Our process is proven to

achieve growth and maximize

return on investment.

Step 1

Map out your conversion

funnel

We consult with you to

determine each stage of your

signup process.

Step 2

Enter baseline data into

model

Capture baseline data for

each stage of the conversion

funnel and input into our

model.

Step 3

Generate hypotheses to

increase % at each stage

We determine your key

performance indicators (KPIs)

for each stage and think about

how to improve them.

Step 4

Assess potential impacts

Alter the model to explore

potential effects of each

hypothesis and select the best

idea for implementation.

Step 5

Execute best idea

We implement the best

hypothesis and measure

results, adjusting the model

accordingly.

Step 6

Rinse and repeat

Permanently implement

successful features. Repeat

from Step 2 to continue

improving KPIs.

What is a conversion funnel?

It’s critical to think about

your organization’s

conversion funnel.

Your website or app isn’t a

storage closet for content, it’s

an engine of growth.

Example conversion funnel

LANDING

PAGE

EMAIL

SIGNUP

USE 3+

TIMES

PAID

ACCOUNT40% 55% 25%

STAGE ACTION CONVERSION RATE

Landing page Email signup 40%

Any page on site Time on page > 2

minutes

55%

Paid account signup

page

Paid account signup 25%

Total paid users

signup rate

5.5%

Example conversion funnel

as a spreadsheet

How does all of

this work in practice?

Example

Non-profit fundraising

Example: non-profit fundraising

Someone searches for

news stories about a

humanitarian issue.

They see a contextual

search ad encouraging

them to sign a petition

and click on it.

Example: non-profit fundraising

They land on a page

about the issue with a

simple petition form.

Example: non-profit fundraising

They are re-directed to a

supporter sign up page

where they are asked for

more information about

themselves.

Example: non-profit fundraising

Users are then sent to a

donation form and asked

for a contribution.

Our conversion funnel

STAGE ACTION CONVERSION RATE

Advertisement Click on ad 20%

Petition Sign petition 70%

Supporter profile Complete supporter

profile page

25%

One-time donation Donation made 20%

Total donor

acquisition rate

0.7%

How could we improve this?

Increase click-through rate on ads

Increase signup rates on each

page

Reduce steps in funnel

Our conversion funnel

Higher click-through rate on ads

STAGE ACTION CONVERSION RATE

Advertisement Click on ad 40%

Petition Sign petition 70%

Supporter profile Complete supporter

profile page

25%

One-time donation Donation made 20%

Total donor

acquisition rate

1.4%

Change from baseline: +66.67%

Our conversion funnel

Higher sign up rates

STAGE ACTION CONVERSION RATE

Advertisement Click on ad 20%

Petition Sign petition 75%

Supporter profile Complete

supporter profile

page

35%

One-time donation Donation made 20%

Total donor

acquisition rate

1.05%

Change from baseline: +40%

Our conversion funnel

Fewer steps in funnel

STAGE ACTION CONVERSION RATE

Advertisement Click on ad 20%

Petition Sign petition 70%

One-time donation Donation made 12.5%

Total donor

acquisition rate

1.75%

Change from baseline: +85.71%

Example

Product marketing

Example: product marketing

People see an ad in their

Facebook feed for a

consumer product and

click on it.

Example: product marketing

The user is sent to a

landing page where they

are asked for an email

and postal code to

receive 10% off their

next purchase.

Example: product marketing

Based on their postal

code and the ad

clicked on, the user is

redirected to the page

for a product that

other people like them

have a propensity to

purchase.

Example: product marketing

The user clicks on a

product and remains on

the page for 20 seconds

before closing their

browser without making

a purchase.

This activity is recorded

in our database.

Example: product marketing

48 hours later the user

automatically receives

an email suggesting

that they purchase the

product they were

looking at with their

10% discount coupon.

Example: product marketing

The user clicks

through the email and

completes the

purchase.

Our conversion funnel

STAGE ACTION CONVERSION RATE

Advertisement Click on ad 40%

Landing page Email signup 65%

Featured products

page

Click on a product 50%

Product page Purchase made 10%

Email Click-through 10%

Product page Purchase made 75%

Total purchase

conversion rate

1.3% + 1.95% = 3.25%

In this case, our funnel branches off with some users making a

purchase through an email after entering the funnel via an ad.

Start growing

your community today