grow your pottery business online in 5 simple steps
Post on 09-Feb-2017
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Grow your Pottery Business Online in 5
Simple StepsPresented by:
Overview1. Follow Best Website Practices2. Leverage Facebook3. Implement Online Booking4. Promote Events with Interactive
Calendars5. Actively Engage with Customers
Website Best Practices• Easy Navigation• Clear Calls to Action• Link to Social Media Accounts• Active Events Calendar• About Us Page• Great Imagery• DIY Platforms
• WIX• SquareSpace• GoDaddy
85% of Consumers
Begin Searching Online using a Business Name and Location
Facebook• Engage your Audience• Promote your Classes• Educate Customers• Share Events• Embed Visual Calendar• Reviews• Reply Often• Make Posts Fun
20% of PlaceFull’s
Online Bookings
Happen on Facebook
Online Booking• Less Busy Work for you• Take Bookings 24/7• Reduce Cancellations• Virtual Receptionist• Convenient for Customers
60% of Online Bookings
Happen After Hours
Interactive Calendars• Communicate Timely
Promotions• Visually Display Classes
and Events• Add Photos• Add Titles and Pricing• Post Multiple Events per
Day
Online Booking Reduces
Cancellations by 95%
Customer Engagement• Keep Your Customers
Coming Back• Set up Automatic Email
Campaigns• Engage Customers on
Social Media• Nurture Your Existing
Customer Base
It Cost 7X More to Acquire a
New Customer than to Keep an
Existing One
Q&A
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