greenpeace case study

CORINA RIVERAA DVA N C E D D E S I G N

TIME SHEET

PROJECT STATEMENT

INSPIRATION

SKETCHES

PROCESS

FINAL

THANKS

2

3

4

6

9

12

14

CONTENTS

RESEARCHING CLIENT:

RESEARCHING GLOBAL WARMING:

RESEARCHING COAL POWER:

RESEARCHING GREEN ENERGY:

RESEARCHING CHEMISTRY:

CREATIVE BRIEF:

SKETCHES:

COMPS:

FINALS:

TOTAL:

3 HOURS

3 HOURS

1 HOUR

2 HOURS

1 HOUR

1 HOUR

3 HOURS

5 HOURS

6 HOURS

25 HOURS

TIME SHEET

2

PROJECT STATEMENT

3

Greenpeace has been an international organization that uses peaceful campaigning to support environmental conservation, as well as preservation of endangered species, since 1971. Today, there are over 2.9 million supporters worldwide with offices in 41 countries. Greenpeace is based out of Amsterdam and is dependent on dontations from their supporters to empower their campaigns.

Humans are increasing the amount of greenhouse gases emitted into the atmosphere. Greenhouse gases trap heat, that should radiate back into the atmosphere, causing global warming. Carbon dioxide is the leading GHG emitted into the atmosphere through the burning of fossil fuels including: oil, natural gases, as well as coal.

Use strong infographics to simplify the process and effects global warming has on us today. These graphics will clearly represent current statistics to create a greater impact on the audience.

Greenpeace will send out direct mail campaign posters to Universities across the United States in hopes of seeking new supporters. Greenpeace will greatly benift from reach-ing out to obtain new supporters, especially in the target audience of college students. These posters will encourage young adults to: join local communities to shut down dan-gerous coal plants, advocate for strong laws to curb global warming and advocate for clean energy solutions.

C O M PA N Y

P RO B L E M

O P P O RT U N I T Y

S O L U T I O N

INSPIRATION

4

INSPIRATION

5

SKETCHES

6

SKETCHES

7

SKETCHES

8

PROCESS

9

PROCESS

TOGETHERWECANMAKETHEDIFFERENCE

702 H St North West #300Washington, DC 20001

University of Washington326 9th Avenue NorthSeattle, WA 98195

10

PROCESS

11

FINAL

12

FINAL

13

THANKS

“Stop Global Warming.” GreenPeace.com. Green Peace. Web. 23 Feb. 2012. <http://www.greenpeace.org/usa/en/campaigns/global-warming-and-energy/>.

“Causes of Global Warming.” National Geographic. National Geo-graphic. Web. 23 Feb. 2012. <http://environment.nationalgeographic.com/environment/global-warming/gw-causes/>.

“What Is Global Warming?” National Geographic. National Geograph-ic. Web. 23 Feb. 2012. <http://environment.nationalgeographic.com/environment/global-warming/gw-overview>.

“Global Warming & Climate Change.” Global Warming- Science. The New York Times, 16 Feb. 2012. Web. 23 Feb. 2012. <http://topics.ny-times.com/top/news/science/topics/globalwarming/index.html>.

“Climate Change: Health and Environmental Effects.” United States Environmental Protective Agency. Environmental Protection Agency, 29 Nov. 2011. Web. 23 Feb. 2012. <http://www.epa.gov/climatechange/ef-fects/health.html>.

Lipton, Ronnie. The Practical Guide to Information Design. Hobo-ken, NJ: Wiley, 2007. Print.

Dougherty, Brian. Green Graphic Design. New York, NY: Allworth, 2008. Print.

Epstein, Paul R., and Dan Ferber. Changing Planet, Changing Health: How the Climate Crisis Threatens Our Health and What We Can Do about It. Berkeley: University of California, 2011. Print.

W E B P R I N T

14