green tourism intro & update #gtconference2013

Green Tourism Conference 2013

Andrea Nicholas

Co – Founder and Managing DirectorGreen Tourism

#GTConference2013

GREEN TOURISM CONFERENCE

Green Tourism Conference 2013

• Bristol - Green Capital of Europe 2015• To recognise its environmental achievements, future commitments

and ability to inspire others• Position Bristol as a model for low carbon living & green innovations• www.bristolgreencapital.org

• At-Bristol – Gold Green Tourism• Green team, staff awareness, grass roof, excellent insulation and

very efficient heating and cooling system, community engagement• Sustainable purchasing, local and seasonal food, food waste goes to

waste to energy plant

• Carbon Footprint• Carbon from Delegates travel – Carbon Management • Live Streaming to the World

SUSTAINABLE EVENT

Green Tourism Conference 2013

• Private, not-for-profit company, funded through membership fees, project work and international consultancy

• Team of 15 environmentally committed and passionate people • Management, Technical, Membership

• Technical Assessors x 6• Environmental Qualifications / Experience / IEMA registered• Three month intensive training – classroom / site visits / shadowed• On-going training 3 times a year – monitored / mentored• Monthly technical meetings / Gold Reviews / Appeals / Criteria

• Membership Team x 5• Membership Services – Enquiries, support, newsletters• Promotion - Website, social media, press, events• Accounts

Who are Green Tourism?

Green Tourism Conference 2013

2300+ UK & Ireland

Where is Green Tourism

2007 – 10 Advised Qualmark, NZ Development of Enviro-Mark

2011 – 15 Advising Swedish Welcome Sustainability & Quality

Green Tourism CanadaLicensee - GreenStep 26 British Columbia

Green Tourism Conference 2013

• Carbon Reduction / Annual Performance Information kWh / m2 / yr

Green Tourism 2010 2011 % Red CIBSE GoodHotels 354.66 277.66 21.7% < 310 Guest House 249.43 219.16 12.1% < 240B&B 141.22 121.73 13.8% < 240

• In 2011 Green Tourism Hotels achieved an EXCELLENT rating against the ITP’s carbon management standards (HCMI)

• Other KPI’s as a direct result of Green Tourism Grading• 80% have improved resource efficiency and made savings• 65% have formal Environmental Policies• 50%+ now monitor their energy, water, waste regularly• 50% have improved staff training on environmental issues

Results of Green Tourism

Green Tourism Conference 2013

Corporate Business & Green Tourism800+ Hotels – 100,000+ bedrooms65 stand alone Conference & Events Venues

Green Tourism Conference 2013

• Twitter @The_GTBS• Facebook Green Tourism• YouTube GreenTourismGTBS

SOCIAL MEDIA

Green Tourism Conference 2013

• Launched August 2013

GREEN TOURISM NEW WEBSITE

Green Tourism Conference 2013

• Photo Gallery• Whats makes us green• Other awards• Location Google map• Login to add

• Unlimited photos • Check enquiries• Move pin on map

ENHANCED MEMBERS LISTING

Green Tourism Conference 2013

• Programme Development / Criteria Improvements• Membership Survey / Recruitment / Retention• Consumer facing marketing campaigns• Working with Destinations• International Consultancy / Licensees – Canada, Europe, Asia

To find our more on how to work with Green Tourismandrea@green-tourism.com

www.green-tourism.comSkype: andrea.nicholas33 Mobile: 07803 667664

Next Steps for Green Tourism