green it globalize while enhancing the environment and...
Post on 03-May-2018
220 Views
Preview:
TRANSCRIPT
Green IT – Globalize while Enhancing the Environment and Your Bottom LineILTA Educational Conference 2008
Joan Krajewski
Sr. Director of Compliance and Sustainability
Microsoft Growth And Culture
• 500 acre Redmond campus
• 8.3M square feet in 74 buildings
• 40K on campus (35K FTE‟s)
• 3M SF expansion underway
• Hired 12,800 WW last year
• Highly collaborative environment
• Intellectual/influential employee base
• High operational expectations
• Grassroots environmental stewardship
• Expectations for corporate leadership
2
Accountability and Integrity
Microsoft
External
Influencers
Customers
Authorities
Government
Regulatory
AgenciesTrade
Associations
Shareholders
Board of
Directors
Employees
Vendors
OEMs
Distributors
Solution
Providers
Journalists
Industry
Analysts
Financial
AnalystsNGOs
Developers
IT Professionals
Consumers
Business
Business
Partners
3
Sustainability Management System Framework
Policy
-Leadership
-Vision
Planning – What needs to be done
-Commitments, Requirements, Risks
-Performance objectives and measures
Delivery – Execute plan
-Roles, responsibilities
-Communications & Reporting
-Operating procedures
-Document Management
Check, Track, Report and Review
-Monitoring, measurement, & corrective action
-Management review
4
Pursuing the Triple Bottom Line
Triple Bottom Line noun. A business principle that measures corporate
performance along three lines: profits, environmental sustainability, and social
responsibility.
ECONOMY
SUSTAINABILITYSOCIETY
Sustainable
Development
5
Implementation at Microsoft
• Datacenters
– Source Clean Energy
– Efficient Design
• IT Management
– Lab Consolidation
– Power Management
Policy Settings
• Work Alternatives
– Unified Communications
– Hosted Collaboration
– Online tools
• Commuting
– Connector Bus -> Promote
commuting alternatives ->
Reduces 250k miles per week
– On Campus Hybrid Shuttles
• Buildings and Facilities
– Compostable Dishware
– Building Design ->
LEED Silver
– Comprehensive Recycling
programs
– Work Alternatives
– Local sourcing of food
6
> 2% global emissions - 830 Mt C02e (2007)
> Set to grow 6% each year until 2020
ICT‟s Direct Footprint
8
PCs remain
largest
contributor
to emissions
The global footprint by sub-sector
Projections to 2020
9
PCs:
> Efficiency gains and longer product life.
> Shift from desktops to laptops
> Shift from CRT to LCD screens
> Potential breakthroughs – solid state hard drives, new LCD screens, new battery technology, quantum and optical computing
Datacenters:
> Higher rates of virtualisation; more efficient virtualisation architectures
> Low energy cooling
> “Utility”/“cloud” computing, Software as a service
Telecoms Devices:
> „Smart‟ chargers
> 1W or lower standby devices
> Broadband routers and IPTV boxes‟ footprint increases over timeframe due to higher penetration from small base today
Telecoms Infrastructure:
> New network management tools
> Network optimisation packages
> Solar-powered base stations
> Potential breakthroughs – night battery operation, natural ventilation, “network sharing”
REDUCING ICT SECTOR EMISSIONS
Reducing ICT Sector Emissions
10
Conserve – The Simple Things Count
•Energy Management -> Desktop, Server, Datacenter
•Operating System Power Management Savings
•Energy Efficient PCs – Energy Star and WakeOnLan
•Energy Efficient Servers
•Resource Utilization
•Use e-notebooks instead of paper
•Virtualization – Increase Server Utilization
•Full Lifecycle – Leverage Authorized Refurbishers
•Recycle ICT
•Policies and Monitoring
•Plan, Analyze, Monitor using Business Intelligence
•Enterprise Resource Planning Integration
•Server/Desktop Monitoring/Management – Define/Manage Corporate Policies
11
Energy Solutions - Software
Energy Saving Features
• Use of operating system energy savings features can reduce PC energy
consumption by 60%.
• Power management goal is to make power management simple
• Enables power saving settings by default on all PCs
– Sleep is the default off behavior - machines will wake in response to network requests
– Sleep transitions are reliable and deterministic
• Enables easy configuration of power policy
– New group policy support
– Robust command-line tool
12
Three Directions of Change
Automation Behavior Platforms for New
Developments
Existing Devices•Automation of
industrial processes
•Building Automation
•Smart vehicles
•Optimization of
industrial motor
systems
New Devices•Smart grid
•Electric car
Data driven •Smart meters
•Onboard fuel
efficiency monitors
IT infrastructure
enabled behavior•Teleworking
•Teleconferencing
•Video conferencing
Global monitoring
Applications for
Efficient Markets
Applications for
new products and
processes design
14
ICT Adding Value
The six broad categories of ICT as most likely
to add value include:
Integrated Energy Mgt.
Systems
Advanced Communications
Systems
Advanced Sensors, Meters
and Controls
Digitally Addressable
Devices
High Efficiency End Use Devices
Design and Simulation Tools
15
The Opportunity
ICT is responsible for 2% of global CO2
emissions. ICT solutions have the
potential to be an Enabler to reduce by
15% of the remaining 98% CO2 emitted.
16
“Commute” Components
• Flex Pass (FTE and Vendors)
• Shuttle (4K/trips/day)
• Carpool (2100 stalls)
• Vanpool ( > 600)
• Telework (WorkLink)
• Express Bus (Connector)
• Bike Parking (1000 stalls)
• Technology
– Commute website
– “Real Time” ride matching
– Active Parking Management
17
Microsoft Shuttle
• On campus mobility
• On demand and fixed routes
• 100+ vehicles; half hybrids
• 4K trips/day
• GPS enabled
• Centrally dispatched
18
Bicycle Support
• Onsite bicycle tune-ups
every Quarter
• Bicycle commuter courses
• Showers/towel service
• Bike to Work Day
• Added bike parking
19
The Connector
• Saves 20K monthly vehicle trips
• Eliminates approximately 3800
tons carbon emissions annually
• 12 routes; each AM and PM
• 14 coaches with capacity for 1000/day
• Free for employees
• Wi-Fi; real-time schedule display
• On-line reservations system
• E-mail reminders20
RE&F
Provided
RE&F
Funded
WorkLink
WorkLink
Starter Kit
($200)
Discretionary
Home Office
Stipend
WorkLink
Suite Access
WorkLink
Starter Kit
($200)
Discretionary
Home Office
Stipend
WorkLink
Starter Kit
($200)
Discretionary
Connectivity
Allowance
Discretionary
Connectivity
Allowance
Discretionary
Connectivity
Allowance
Ca
su
al
Pa
rt t
ime
Fu
ll t
ime
Business Unit
Funded
Business Unit
Funded
21
Advanced Communication
and Collaboration
Directory Services
Voice Services /
PBX
Presence and Location
Instant Messaging
Unified Messaging, Email, Fax,
VoiceCoordination
Services, Calendar,
Search
Web Repositories
Web Conferencing
Video Conferencing
Audio Conferencing
CORE CAL
Unified Communications
22
Travel Solutions - RoundtableTM
• Rich end user functionality Enhanced Speaker
Focused Audio
• Immersive 360 Video Panorama
• Automatic Active Speaker Detection
• High value at low cost
23
Travel Solutions - Software
• Office LiveMeetingTM –
Enables simultaneous on-
line collaboration and virtual
meetings, reducing need for
physical document transfer
and business travel
• Microsoft OfficeTM
Communications Server
2007 – an on-premise
server solution that includes
Web conferencing along
with several other
communication
technologies.
24
Travel Solutions - Software
• Windows Mobile - handheld and cell
phone operating systems; enables
remote email and document access for
devices requiring less energy than
laptops or desktop computers
• Allows you to put an office in your
25
BC Governments – Unified Communications Solution
•Reduced Travel + Commuting
•Reduced Energy Consumption
•Reduced Office Space Requirements
•Reduced Waste
•Improved Personal Productivity
27
BC Government's UC SolutionBenefit: projected carbon reduction for 1000 teleworkers
Potential reduction from just under
800k tons to just under 200k tons—
a savings of over 600k tons in carbon
emissions per year!
1000k
800k
600k
400k
200k
Estimate Current Output
Measured Outcome
Savings
(tonnes of carbon emissions annually per 1000 workers)
28
Energy Solutions - Software
Extending the Life of Older Computers (Software)
• Learning Network Manager (EMEA)
– One new PC can run 30 older PCs with modern software
– Allows schools to grow ICT facilities by reusing older PCs
• Digital Pipeline
– Increases access to IT and reduces environmental waste by ethical refurbishment of PCs and donations to schools and developing countries
– Pilot in 2004 of 2000 PCs to Namibia from EMEA
– Brings partners together (MARs, Recipients, Donors)
– Pays for recycling upfront via escrow account, then pays party upon proof of recycling
– Annual audits of percentage of members to ensure compliance
– Works to zero land fill recycling standards
• Microsoft Authorized Refurbisher (MAR) Program
29
Standardise: Develop protocols to enable smart systems to interact
Opportunity: ICT can provide information in standard forms on energy consumption and emissions, across sectors, and allow messaging between devices
Monitor: Make energy and carbon emissions visible
Opportunity: ICT can incorporate monitoring information into the design and control of energy use
Account: Link monitoring to accountability
Opportunity: ICT can provide the software tools and platforms to improve accountability of energy and carbon throughout service and product life cycles, linking to business decision making
Rethink: Optimise for low-carbon, and find alternatives to high-carbon growth
Opportunity: ICT can offer new innovations that, if considered during the design phase of buildings, roads and other infrastructure can change our current ways of living
Transform: Implement smart low carbon infrastructure at scale
Opportunity: ICT can apply smart and integrated approaches to energy management of systems and processes, including benefits from both automation and behaviour change
SMART 2020 Transformation
31
Key Messages
Take the Sustainability Challenge. Three main ways in which you can most
directly play a role for your firms in this area are:
• Reducing your own footprint by deploying energy
efficient products and reducing carbon embedded in
devices
• Supporting other industry sectors, e.g. contributions to
virtualization of the economy, travel substitution,
optimization and efficiency of building systems, etc.
• Actualizing and expanding the sustainability potential of
existing technology
32
top related