green challenge - crowdfunding
Post on 30-Oct-2014
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I have my project page.
Now what?
Welcome to the Green Challenge
You have to raise $4,000 from 50 donors. Ready? Go.
We want to run the race with you
Identify Your Network Donors Friends Family Board Members Personal network Coworkers Staff Fans Community
organizations
But don’t just have them donateOld Fundraising
Development Director
Email to 100 donors asking for $10 each
Organization receives $1,000
Get your network to spread the word
Crowdfunding
Development Director
Emails 100 donors asking for $10 each and to tell 100 of
their friends.
100x100x$10 = $100,000
Same effort, but better result.
Everyone has different strengths Tell your supporters all the
ways they can help Donate Spread the word Host a fundraiser Offer matching funds Feature your project on
their blog or social network
Provide creative ideas to get donors energized
Pre-Challenge Warm UpGetting Ready for the Challenge
Send emails, host an event, make phone calls
Feature the Challenge on your organization’s homepage
Prepare an “elevator pitch” Spread the word on social
networks like Facebook and Twitter
Connect with GlobalGiving www.Facebook.com/GlobalGiving Twitter: @GlobalGiving
CommunicateSuggested Communications Plan
1 day before Challenge: kick-off reminder
2 weeks: Tell supporters how you’re doing and how they can still help
3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now
After the Challenge: Thank everyone who helped you and let them know the results of their efforts.
Homework 3 Reasons the Future of Your Nonprofit Depends on Social
Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html
Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/
Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/
8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/
Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html
The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html
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