graze direction boards
Post on 08-Mar-2016
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GrazeIntroduction
“Make the Graze brand more distinctive and desirable.”
Graze is an online store that sells box’s of healthy snacks.Offering office workers a tasty and nutritious snack an alternative to those 3pm tempations.
‘Nature delivered’ is their tagline.
“They provide a ‘pleasurable health when they create tasty, snacks.”
Alex & BenGraze Design Direction Boards
Graze GrazeContent
Healthy foods/snackOnlineExceriseDelivery serivceEviroment (recycling) Nature People’s well being.
Alex & BenGraze Design Direction Boards
From the survey we can find out what its is about graze the customer/ targert market likes
about the company.
Graze GrazeAudience & Context
Alex & BenGraze Design Direction Boards
People who work in Office.People who go to the Gym andare health consious Vegaterains/Vegans.More likely to attract a women tagart market.
GrazeMethod of delivery
Part ATo fresh the the graze box.
Part BTo make the logo more distincitve and unique.
Part CCreate a direct mail marketing campagin that stands out.
These are what is asked in the breif
Alex & BenGraze Design Direction Boards
These are our purposals.
The moblie phone App.Stop/Start animation viral video.
Graze GrazePrimary Research
We used the vouch code on the brief to get a free sample of the box.
Looking at stores in Leeds that sell healthy nutritious snack. Theres a shop called ‘graze;.
Not the same as graze.com
Send out a questionaire to 300 of Reed & Mackay employee’s.Working in an office they are the target market.
Alex & BenGraze Design Direction Boards
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