grassroutes: the story - feb 2009
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Feb 2009www.grassroutes.in
A road-trip for social change www.grassroutes.inA road-trip for social change
Feb 2009www.grassroutes.in
A road-trip for social change
• A (non-profit) for-impact society called Youth Factor (www.yofa.org), registered in Hyderabad
• A bunch of 20-odd year-olds – Just out of college– See ‘travel’ as the best learning experience in life– Believe in the power of youth to make an impact– Understand the latent power of social media for
social change
Who are we?
Feb 2009www.grassroutes.in
A road-trip for social change
What is Grassroutes?
A Fellowship Program for Youth to
• Go on road-trips across India• Discover and work with change-makers• Document their work using social media• Make an effort to spread the change• Inspire more youth into social action
Feb 2009www.grassroutes.in
A road-trip for social change
What do we look for in a Fellow?
• Entrepreneurial mindset• An appetite to experience change• Interest in social journalism• Ability to inspire activism
Feb 2009www.grassroutes.in
A road-trip for social change
What do we provide the Fellows?
• Fully funded road-trip & assistance in planning
• Media equipment & Training
• Perspective– 2-3 week program of sharing resources on social
development– Culminating in a 1-2 day long orientation workshop– Social entrepreneurs, journalists, activists help build
perspective
• Skills and support– Running campaigns, using social media, sharing their
experience
Feb 2009www.grassroutes.in
A road-trip for social change
How are we creating impact?
• Youth– Shaking off the inertia– Fun (road-trip) + Experience (immersion)– Opportunity to contribute to social change in
their own little way– Orient them on basic social entrepreneurship– Build youth communities on stories of change
• Non-profits– Social media kit– Outreach to youth volunteers
Feb 2009www.grassroutes.in
A road-trip for social change
What have we done so far?
Feb 2009www.grassroutes.in
A road-trip for social change
Orientation• 18 Dec 2008
– IIM, Bangalore
• 13 Fellows – 3 teams– From 6 different cities
• Speakers– Dilip D’Souza– Vishal Talreja– Rajiv Talreja– C S Sharada Prasad– Gaurav Mishra
Feb 2009www.grassroutes.in
A road-trip for social change
Team 1: Hungry Fools
• Place– Nilgiris (Mudumulai
tiger reserve)– Chennai
• NGO– ACCORD
• Issues– Tribal lifestyle– Natural habitat vs
Neutrino Observatory– Rehabilitation of
displaced villagers
Feb 2009www.grassroutes.in
A road-trip for social change
Team 2: Fabulinus
• Place– Pochampally, AP
• NGO– Akshara
• Issues– Dying art of weaving
Pochampally sarees– Weaver problems– Government apathy
Feb 2009www.grassroutes.in
A road-trip for social change
Team 3: Sada Diesel
• Place– Bilaspur, Chattisgarh
• NGO– Jana Swasthya
Sahyog
• Issues– Rural health problems– NGO health facility– Scalable solutions
Feb 2009www.grassroutes.in
A road-trip for social change
The road-trip element
Feb 2009www.grassroutes.in
A road-trip for social change
In progress
• Travelogues– Video editing in progress– Watch trailers here
• Campaign planning– Build/support library for kids in Chemakuli (TN)– Support ‘2 eggs/day’ campaign in Bilaspur– Documentary on the ‘real story’ behind a
Pochampally saree
Feb 2009www.grassroutes.in
A road-trip for social change
Fellow-speak
• Getting introduced to something so different as Grassroutes … when I am at crossroads to decide what to do in life after college…. has taught me to look at things with a new perspective. My first ... in the social sector, and it has made me want more.– Nakul Jamadagni, Team Fabulinus, Grassroutes Fellow 2008
• What Grassroutes is doing, is letting us put our skills, be it journalistic, entrepreneurial, activistic or creative to test– Team Hungry Fools, Grassroutes Fellows 2008
Feb 2009www.grassroutes.in
A road-trip for social change
Achievements
• India Habitat Young Visionary Award 2009– Anurag Dutta, Grassroutes Team Member & 2008 Fellow, is
chosen runner-up among thousands of candidates
– Grassroutes chosen among the best solutions to tap India’s youth energy
– Conducted by India Habitat Center & National Geographic
Feb 2009www.grassroutes.in
A road-trip for social change
What next?
Feb 2009www.grassroutes.in
A road-trip for social change
Grassroutes 1.0Summer of 2009
• Outreach– Screen travelogues in 10+ colleges, 1000+ youth– Involve youth in social media campaigns
• Perspective– Broad month-long online mentoring on social
development– Intense 2-day workshop
• Road-trips– Scale to 4+ road-trips, different developmental sectors– More focused and result-oriented social journalism
• Raise funding & grants– Organizations / Individuals
Feb 2009www.grassroutes.in
A road-trip for social change
Join the tribe
• Site: www.grassroutes.in• Blog: http://blog.grassroutes.in • Twitter: @grassroutes (175+ followers)
• Facebook: Group (375+ members)
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