grassroots marketing solutions - final report - by: kyle mead

GRASSROOTS MARKETING SOLUTIONS

- Final Report -By: Kyle Mead

PROJECT PURPOSE

•The purpose of this project was to research the feasibility/viability and risk/reward factor of launching a collateral marketing company that caters towards small businesses

•To be prepared for a successful launch by April 30th 2014

ACTIVITIES INVOLVED•Researched marketing industry patterns,

market wants/needs, sector competition, sector suppliers, permits/insurance, total costs involved

•Planned delivery routes, pricing strategies, operational strategies, marketing strategies

•Attended and networked at multiple events

THE BUDGET

EXPENSE BUDGETED($)

ACTUAL($) DIFFERENCE($)

Business Cards

50 40 +10

Logo Design 200 150 +50

Package Design

125 150 -25

Pamphlet Design

200 250 -50

Miscellaneous 200 160 +40

TOTALS: 775 750 +25

MY GOALS FOR GRASSROOTS MRK•Help educate neighbourhoods on how to be

more small business friendly

•Promote neighbourhood connectedness and growth throughout Toronto

•Help small businesses achieve higher sales

•Make a profit of $15,000 from April 31 – Sept 1

SURVEY RESULTS

PRIMARY SERVICES

•Flyer Distribution2,500 @ 8.5 cents ea. $212.50+tax5,000 @ 8 cents ea. $400.00+tax7,500 @ 7.5 cents ea. $562.50+tax10,000 @ 7 cents ea. $700.00+tax

•Flyer Printing

•Flyer Designing

SECONDARY SERVICES

•Canvassing Services

•E-flyers/E-pamphlets

•Leafletting

•Website Design

WHAT I LEARNED•Utilize free tools, resources and

organizations•People are generally willing to help and give

free advice•Good time management is crucial for success•Set realistic time frames•Listen and react to the feedback people give•Move forward when you get stuck, then come

back to overcome the obstacle

THE TEAM

Student Advisor: Andrew Tsionas

Professional Advisors: Peter Xenou, Chris Friesen

Seneca Advisors: Peter Miller, Jane Forbes

Entrepreneur Advisors: Manna Au, Rylan Harvey, Mac Mehew, Daniel Aspler

WHATS NEXT?

•Develop a social media presence •Construct a professional, yet eye catching

website•Begin to interview candidates for

positions•Negotiate with suppliers/outsoucers•Finalize my pamphlet•Promote my services to businesses•Generate sales

CONCLUSION

The Project:

•Was a great learning experience•Gave me a chance to bring an idea of mine

to life•Forced me to make new and interesting

contacts for the future•Allowed me to apply my time towards

something useful – educational and practical