grassroots fundraising and social media

Farra Trompeter farra@bigducknyc.com

Grassroots Fundraising: Connecting with Your Donors Online

A workshop for Bikkurim February 9, 2010

State of Online Fundraising What’s working?

–  Including deadlines in e-mail appeals –  Seeking small sums –  Combining text messages and e-mail appeals –  Asking corporate sponsors or like-minded charities to

send e-mail messages on an organization's behalf –  Using multiple approaches, such as social networks,

video, e-mail, and text messages

Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09

State of Online Fundraising How are nonprofits using social media to raise money?

–  41% charities use blogging, instant messages, text messages, etc.

–  55% charities use Facebook –  21% charities use MySpace –  18% charities use Twitter –  20% charities use other social networking sites

Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09

What are people doing online?

- Step 1 -

Make it easy and compelling for donors to support you online

- Step 2 –

Build relationships with donors through integrated campaigns

Pledge to End Duchenne Results

•  3,000 signatures •  300 pictures uploaded to flickr •  17,000 unique page views for •  15% increase in sustainer revenue •  End Duchenne section on site

- Step 3 -

Find your most passionate donors and turn them into fundraisers

- Step 4 -

Create community and give donors more ways to support you

- Resources -

Resources •  Relationships 2.0 article - Fundraising Success Magazine http://tinyurl.com/relationships-2-0 •  Social Media article - Fundraising Success Magazine http://tinyurl.com/FRS-social-media •  Tips on using Causes on Facebook - Beth’s blog http://tinyurl.com/causes-on-facebook • Duck Call blog http://www.bigducknyc.com/blog • Social Technographics http://blogs.forrester.com/groundswell/

Stay in touch

facebook.com/bigduck

farra@bigducknyc.com

bigducknyc.com/blog

twitter.com/bigduck twitter.com/farra

Thanks!

© Jeremy Crow