graphic design
Post on 27-Jan-2015
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Expectation Setting
Organize contents into related parcels of information
Craft the typography to make it comfortably readable
Your Noble Purpose
Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts
Your Noble Purpose
Graphic Design Guidelines
Before you begin your design:
• Determine your purpose for making a design
• Identify your target audience
Keep in mind:There’s no one right way to create a good design.
Elements of Design
Line
• Organize information
• Highlight or stress words
• Connect pieces of information
• Outline a photo or set it off from other elements
• Create a grid
• Create a chart or graph.
• Create a pattern or rhythm by drawing many
• Direct the reader’s eye or create a sense of motion
• Suggest an emotion
Elements of Design
Shape
Geometric
Natural
Abstracted
Nonobjective
Elements of Design
Space
• Give the eye a visual rest• Create ties between elements• Highlight an element• Make a layout easy to follow• Make type as legible as possible
UNITYThe way layout, design style,
typeface and color work together to communicate the same content.
PRINCIPLES OF DESIGN
• create order • organize page elements • group items • create visual connections
Similarity
Proximity
Continuation
Alignment
PRINCIPLES OF DESIGN
PRINCIPLES OF DESIGN
CONTRAST
Using italicized or bold text to create emphasis is a sample of contrast.
Contrast of line, shape, size, tone and texture.
Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).
PRINCIPLES OF DESIGN
BALANCE
An effective design balances the visual weights on a page.
Symmetrical Assymetrical
Symmetrical
Symmetrical
Asymmetrical
Asymmetrical
PRINCIPLES OF DESIGN
PROPORTIONTwo-thirds –The most visually
alive are is the first one-third of a page (optical center).
It is important to have one dominant element on a page.
CONTROLIdentify the
center of visual impact a.k.a. the focal point.
center of visual impact
PRINCIPLES OF DESIGN
SIMPLICITYCrystal clear simplicity is
harder to achieve than a crowded, busy design.
If you can remove an element without losing the meaning, it is not needed.
Initial Sketch Focus your attention on a few key points
Final LayoutThe artwork is complete. Now ask, is the message clear? Do the important points stand out? Is there a balance between words and illustrations? Is there spatial balance? Is the pathway through the poster clear?
Balance TypographyEye Movement Simplicity
SUGGESTED WORK FLOW
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