google yourself, learn to shine online & get a fantastic job!

Google Yourself, Learn to Shine Online & Get a Fantastic Job! ASPECT 2012 Provincial Conference #aspect2012 #yyj #socialmedia

@JUHLiSELBy – JUHLi SELBy Social Media

facebook.com/JUHLiSELBySocialMedia

What we’re going to cover:

•Why your online presence is important

•What you need to do BEFORE you start your job search

•Setting up for success

•How to find & gently target employers to build relationships

•How to stand our from the crowd!

Why does online matter?

•This is one way we’re

being judged

•It can affect our personal and professional life

•We can be denied a job opportunity based on information found online

@JUHLiSELBy #aspect2012

Social Job Search Stats

•56% of employers used social media to recruit job candidates in 2011 vs. 34% in 2008

•95% of employers used LinkedIn to do background checks , 58% Facebook, 42% Twitter

Society for Human Resource Management (SHRM) Survey of 541 HR

Professionals – June 2011

Social Job Search Stats

•40% of hiring managers screen candidates using social media

•Nearly 1/3 of hiring managers that use social media to screen have found info online that caused them to reject a candidate

CareerBuilder Survey of 2,300 US Hiring Managers - April 2012

Hiring Manager Turn Offs

•Provacative/inappropriate photos or comments (49%)

•Drinking or using drugs (45%)

•Poor communication skills (35%)

•Bad-mouthed previous employer (33%)

•Discriminatory comments (28%)

•Lied about qualifications (22%)

CareerBuilder Survey of 2,300 US Hiring Managers - April 2012

Hiring Manager Turn Offs

Beer Cover Photo on Facebook

Hiring Manager Turn Offs

Hiring Manager Turn Offs

Hiring Manager Turn Offs

Hiring Manager Turn Offs

The Positive Side of Social Media

•Hiring managers used social media to look for evidence of a cultural fit & qualifications

•Nearly 30% of hiring managers said they found something that caused them to hire candidates

CareerBuilder Survey of 2,300 US Hiring Managers - April 2012

The Positive Side of Social Media

•Good feel for candidate’s personality (58%)

•Showed a professional image (55%)

•Background info supported professional qualifications (54%)

•Well-rounded, wide-range of interests (51%)

•Great communication skills (49%)

•Creativity (44%)

•Positive recommendations about candidate (34%)

CareerBuilder Survey of 2,300 US Hiring Managers - April 2012

So where do you start?

Google yourself!

•Use “firstname lastname” and your city if necessary

•Check the first 10 pages

•Check all relevant links

If you don’t find much…

•Opportunity to create your online footprint!

•The goal = “Know, Like & Trust”

Build Your “Personal Brand”

•Be yourself

•“Put your best foot forward”

•Craft your story to apply to what you want to do now

•Highlight strengths & skills

•What do you value/stand for?

•Show some personality!

•Be human

Facebook Expert

Mari Smith

Build Your “Personal Brand”

If you find something negative…

•Can the item/comment/photo be removed?

•Use the Google Webmaster content removal tool to speed things up

•If the item is legitimate or can’t be removed →respond (if possible) & flood the search with positive

How do you flood the search with positive?

Add items that will show up in search:

•Social media profiles: LinkedIn, Facebook, Twitter, Google+, MeetUp, Pinterest, Flickr, Quora, Plaxo, Foursquare, etc.

•Thoughtful comments on blog articles

•Local networking groups that list members on their website

How do you flood the search with positive?

Add items that will show up in search:

•Create content to tell your story, share your personality, highlight strengths & showcase skills using:

Video: YouTube, Vimeo

PowerPoint or pdf docs: Slideshare, Scribd

Blog: WordPress, Posterous, Tumblr

Audio: SoundCloud, Audioboo, PodBean

Create Your Own Website/Blog

•Can use this as your home base for your content

•Try to get www.yourname.com

•Write articles to share your expertise

•Can have simple pages and a blog (article library)

•Can embed many different types of content (including video & audio)

Review Social Profiles - Facebook

•Use Facebook’s “View As” feature

Review Social Profiles - Facebook

•It will show you what the public can see

Review Social Profiles - Facebook

•Adjust privacy settings!

•Friends Only

•If your default

was public –

Limit the

Audience for

Past Posts

Review Social Profiles - Facebook

•Edit Timeline

& Tagging

Review Social Profiles - LinkedIn

•LinkedIn’s “View your public profile” feature

Review Social Profiles - LinkedIn

•LinkedIn’s “View your public profile” feature

•Set all to

public

Review Social Profiles - Twitter

•Review your tweet stream

*IMPORTANT* if you use your real name and/or the same email address you gave the Hiring Manager

Set Social Profiles Up For Success!

•Use a professional looking

profile photo

•Same photo for ALL social

networks

•Fill out every section of each

network as completely as possible

•Use relevant keywords!

How to Find Keywords

•Look for words used in job descriptions of interest

•Look at profiles of people

who already have similar

jobs i.e. What skills have

they listed on LinkedIn?

Words in their Twitter Bio?

How to Find Keywords - LinkedIn

•Check trends in the “Skills & Expertise” section on LinkedIn - ↑ or ↓?

Where to put keywords?

•Anywhere you can in social profiles:

→Title, Bio, Summary

→About section

→Title of profile photo

(before you upload)

•Repeat important keyword phrases in both Current & Past sections on LinkedIn

Which Social Networks To Use?

•LinkedIn is a safe bet for everyone

•Twitter is fantastic for research & networking but requires more time – open network

•Who are you targeting? – check to see where they are – Facebook? Google+? Pinterest?

•What type of content can you create/share?

→Which networks would best showcase that content?

Set Up For Success - LinkedIn

•Connect with people you know – import your email connections – min 100 people

Set Up For Success - LinkedIn

•Add the max of 50 skills in Skills section – use keywords!

•Give and ask for recommendations & endorsements (someone must be a connection 1st)

Set Up For Success - LinkedIn

•Answer questions...

& get stars on your profile!

• (if your answers are marked best)

Set Up For Success - Twitter

•Photo & Bio – 160 characters max –keywords!

•Header photo

•Background nice to have but optional

•Share at least 6 photos (fill the blanks spots)

•Plan to be on Twitter most every day…

Set Up For Success – Time Mgmt

•Set up great sources of incoming content using lists and a reader dashboard

→Google Reader

→Twitter lists

→Facebook interest lists

www.facebook.com/addlist

→Google alerts into reader

Set Up For Success – Time Mgmt

•Set up a monitoring/scheduling tool i.e. Hootsuite to:

→Monitor for keywords i.e. “your name”

→Monitor people we want to build relationships with

→Schedule posts for the future

→Monitor LinkedIn groups

Top 10 Social Media Best Practices

#1 - It’s NOT about you!

•Relationship building – not PUSH marketing

•No one cares about you or your products & services or your event or cause until…

→You help them, share their stuff, comment on their Facebook page or blog, or take the time to interact & get to know them!

Top 10 Social Media Best Practices

#2 – “Listen” & Research

•What are people talking about in your industry?

•Group conversations on LinkedIn?

•Who is talking to whom? @mentions Twitter

•Twitter chats for your industry? Hashtags? •

Top 10 Social Media Best Practices

#3 – Be Awake at the Wheel

•Pay attention if someone “talks” to you

•Respond within a reasonable time frame

•Thank people who comment on your stuff, share your content or mention you

•Get a smartphone!

Top 10 Social Media Best Practices

#4 – Be Present

•Post great content consistently – but not too often

•DO NOT “auto” post everything

•If posting the same item across multiple channels – stagger the times

•For scheduled posts – be prepared to respond in real time

Top 10 Social Media Best Practices

#5 – Add Value & Give Credit

•Add your own thoughts, insight, ideas where possible

•Cite the original source – the first place/person you saw it from (may not be their original content)

Top 10 Social Media Best Practices

#6 – Be Social!

•When you have the time – proactively reach out to help or chat with someone

•Answer questions relating to your areas of expertise

•Connect people who may have common interests

Top 10 Social Media Best Practices

#7 – Be Positive!

•Everything you post, tweet & share affects others’ perception of you

•Be nice to others…

•If you must be negative - have a purpose

Top 10 Social Media Best Practices

#8 – Be Consistent with Your Branding

•Same profile photo for ALL

•Brand message/story consistent across channels

•Profile backgrounds to match branding where channel & budget allow (Twitter, YouTube, Facebook, Google+…)

Top 10 Social Media Best Practices

#9 – Customize Your Posts for Each Network

•Abbreviations on Twitter @ # LOL ; )

•vs. Proper business language on LinkedIn

Top 10 Social Media Best Practices

#10 – Do Use the Word Sorry (when needed)

•You will make mistakes

•Fess up quickly and take responsibility

•People will appreciate the effort

•It’s okay to be human!

How To Find & Gently Target People

•Find names of key employees of a business you would like to work for:

→From the About page on company website

→From the company page on LinkedIn

→From lists on the company Twitter account

•If found on website - search their “firstname lastname” on LinkedIn (or Twitter) in Google Search

How To Find & Gently Target People

•LinkedIn Company Page

How To Find & Gently Target People

•If they are on LinkedIn…

→See if they belong to any groups

→Join some common groups

→See if they ever comment/post in these groups

How To Find & Gently Target People

•Company Twitter Lists

How To Find & Gently Target People

•If they are on Twitter…

→When did they last tweet?

→Are they talking to anyone? (@mentions)

→Share their content *within reason* (RT)

→Comment on articles they share

→Watch for questions you can answer

→Find ways to be helpful to build the relationship

How To Find & Gently Target People

•If they are on Twitter…

→Do they do any Twitter chats?

How To Stand Out To Get The Interview

•Get creative!

•Consider a video message

•YouTube, Vimeo or

Vsnap (NEW app)

•You can see # of views

How To Stand Out To Get The Interview

•“About You” video to tell your story (2 min max.)

•Video of you teaching something to show off your expertise

•Video: Top 10 Reasons I Want To Work For Company XYZ

•Add a video to your LinkedIn profile

•Add a QR code or link to a video in your resume (bit.ly)

How To Stand Out To Get The Interview

•Too shy for video?

•Consider an audio message

Other Cool Tools to Show Creativity

•Storify - Curate “news” stories

Other Cool Tools to Show Creativity

•PicMonkey – Add text to photos

Other Cool Tools to Show Creativity

•Visual.ly

– Create infographics

Other Cool Tools to Show Creativity

•List.ly – Create useful, interactive lists

Other Cool Tools to Show Creativity

•Pixton Comics

Other Cool Tools to Show Creativity

•xtranormal – Animated video

*Recap*

•Google yourself

•“Clean up” any suspect items

•Enhance and/or add social profiles

•Add content online to make you shine!

*Recap*

•Connect with people you know & get recommendations

•Find and proactively target prospective employers to build relationships

•Get creative to stand out…. &

•Get a FANTASTIC job!

Questions?

Thank You! Let’s Connect!

JUHLi SELBy JUHLi SELBy Social Media 250-686-7988 juhliselby@hotmail.com www.facebook.com/JUHLiSELBySocialMedia Spreading the love & joy of social media one friend at a time!