google on how technology empowers marketing at solvay

SOLVAY DIGITAL MARKETING DAY

Thierry Geerts – 17/04/13

How technology empowers marketing�

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Technology is impacting people’s life

Fixed becoming mobile More Screens, more Access

2bn online becoming 5bn Always connected is new normal

Everything and everyone, everywhere

E-marketing becoming marketing

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Organize the world’s information and make it universally accessible and useful.

A Mission that Matters

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Google Search

billions

of searches every day

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Google Magic of Search and AdWords

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Organic results

Ads Bid & quality score

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#2 Largest search engine

4B+ Video streams per day

Mobile views 1/4

YouTube in the world

Hours of video uploaded every minute 72

Y.000.000.00U

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this is the past...

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Computer

Television

Tablet

...and this is the present. so what does this all mean? ...and this is the present.

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NEW DEVICES

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A New Pope.

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Mobile

1.350.000 Android activations every day

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The power of mobile

speaker voice skin location ears eyes

screen gps chip microphone camera brain

google

Personal Everywhere

Powerful Social

Connected

Personal use Professional use

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Content must be fluid, adapting to all devices

19%*

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SOCIAL The web is getting personal

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Social

The Google+ Project

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You ain’t seen nothing yet. Technology is changing the world

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