google is here!

Google Confidential and Proprietary

Wael Fakharany Regional Manager Google Egypt and North Africa November 8th 2010

The Digital Frontier

Our mission

Organize the world's information and make it universally accessible and useful

3

Google is not only about search

Blogger Scholar Local Picasa Desktop Search SMS Google Mini

Video Print Gmail Google Earth Groups Orkut Maps

4

3.Publishing

1.Commerce

2.Entertainment

4.Communication

5.Advertising

From the periphery to the centre of our lives

5

The Advertising Ecosystem: Focus on Users

Publishers

Users

Advertisers & Agencies

A

U

P

Show users relevant, high-quality ads

6

We’ve grown quickly from small beginnings…

800 exabytes

Internet users worldwide

Mobile Subscribers

Digital information in the world –videos, photos, music, texts, etc.

2010

2010

2010

1.8 B

4.6 B

800 exabytes

Internet users worldwide

Mobile Subscribers

Digital information in the world –videos, photos, music, texts, etc.

2010

2020

2010

2020

2010

2020 53 zettabytes

1.8 B

4.6 B

5 B

10 B

Google Confidential and Proprietary

online / week by Western Europeans

49%

1 billion

The Internet today

4 Billion +Google searches per

day

220 Billion+Emails and IMs sent

per day

1 Billion+Video playbacks per

day

25 hoursVideo uploads every minute to YouTube

250,000Androids Activation

Per Day

Google Confidential and Proprietary 11

It’s Also Happening in Egypt

85% of people online use search

Search is the most popular online activity after e-mail

19M Online Users +43%

20M Google searches per day

96% Search Market Share in Egypt

800M Page Views/Month

In Egypt

The Purchase Funnel Has Changed

Awareness

Interest

Consideration

Purchase

TraditionalAnalog

NewDigital

Google Confidential and Proprietary

7.5

7

6.5

4.5

6

642.25

2.5

5

2

1.5

2

0.5

1

What do people do online?

2003 2007

Hours online / month (EU)

2012

11 16 32

80 hours of leisure time per month

Connect with Consumers When They

Search Online

with Google’s

Search Solutions

Connections Powered By Google

1. Google’s Search Network

• #1 Search Engine in Egypt

• Over 20 Million queries per day

• Google Egypt reaches millions of unique users with 96% Search Market Share

Anatomy of Search Page

0 – 3

SponsoredListings

Natural Listings

8

Connect with Consumers When They

Research and Pursue Passions

with Google’s

Content Network

Connections Powered By Google

2. Google’s Content Network

• Over 600,000 3rd party sites

• 1# advertising network in Egypt by market share

• 96% Market Share in Egypt on Search & Content

• 73% Reach of Internet users worldwide • 908M unique visitors per month worldwide

• 765 Billion page views / month worldwide

• 800 Million page views / month in Egypt

The Google Content Network is the largest network available, enabling advertising connections across the Web.

From Head to Tail, Thousands of Sites

Mass Media Niche Media

Google Confidential and Proprietary 18

Your MessageThe most robust targeting of any network

Add Demographic, Geographic, Time Exclude sites, keywords, categories

Contextual TargetingBy Keywords | By Categories

Interest-Category Matching

Placement Targeting Re-Marketing

Where They Are Where They Have Been

Choose Your Targeting

Google Confidential and Proprietary

There are 4 key drivers of change

Production

Access

StorageCloud

Computing

19

Vectors of Innovation

Cloud computing – data and applications reside in the network

Falling cost of storage

1

Ubiquitous broadband

2

Democratized tools of production

3

Version1.0

Operating system and Productivity Software

Google Confidential

Maintaining On-Premise Software Is Too Complex

Operating system

Mobile device

Mobile deliveryserver

Spam filter

Security servers

Email servers

Backup storage servers

Tape backup

DBContent

Repositories

Database to SupportContent

Repositories

Google Apps Platform

Google Apps

Security ComplianceCollaborationMessaging

Give students powerful messaging and collaboration tools without the usual IT hassle and cost

Mobile: any device, anywhere

Google Apps

GmailMake email a usable information tool

TalkInstant communication within and outside your business

CalendarPersonal, shared, and public calendars

Messaging

DocsSimple real-time document collaboration from anywhere

Start Page Your personal view of all your internal and external information

SitesEasily created and edited group pages

Collaboration

Google Apps Education Edition• free for all your users

 • no ads for faculty, staff, and students

 • 6.8GB (and growing) mail quotas

 • your domain name

(user@school.edu) • 24x7 administrator support

 • advanced integration capabilities

Trinity College Dublin

Google Apps Education Edition• Google Online Challenge

 • http://www.google.com/onlinechallen

ge/

Google Confidential and Proprietary

Wael Fakharany

Waelf@Google.com

Thank You!