google authorrank for businesses (rel=publisher) #pubcon

By Ann Smarty,Community Manager atInternet Marketing Ninjas

Google AuthorRank Update for Brands(rel=“publisher”)

2007: Google’s ”AgentRank patent” + “digital signature” to assign the content to authors:

…

2007: Google’s ”AgentRank patent” + “digital signature” to assign the content to authors:

2011: Google updates “AgentRank patent” + *portable* “digital signature” to assign the content to authors:

2011: Google updates “AgentRank patent” + *portable* “digital signature” to assign the content to authors:

Google Plus was initially planned to connect all pieces together:

That’s a portable digital signaturethat is meant to connect all the rest of the web with

Google

Via rel=“author”

Google Plus is used to help Google discover *real* people behind the content and use various signals to measure this

*human* being’s authority

Google has made it very clear they want *only* real people behind the

claimed content

You can only use your *real* you when creating Google + account

You can only use your *real* you when creating Google + account

You can only use your head shot if you want to see your content verified (no logos)

But what to do if you are a BRAND / BUSINESS:

?

Is there any way for web and corporate entities to

jump into Google AuthorRank update

which is most likely to be the FUTURE

?

REL=“PUBLISHER”!

REL=“PUBLISHER”VS

REL=“AUTHOR”

REL=“AUTHOR”

TIES*PERSONAL* G+ PROFILE

TO *INDIVIDUAL

* ARTICLES

REL=“AUTHOR”

TIES*PERSONAL* G+ PROFILE

TO *INDIVIDUAL

* ARTICLES

REL=“PUBLISHER”TIES

*BUSINESS* G+ PAGES

TO *THE WHOLE

SITE*

REL=“AUTHOR”

*PERSONAL*

REL=“AUTHOR”

*PERSONAL*

REL=“PUBLISHER”

*BUSINESS*

REL=“AUTHOR”

CLAIMS*ARTICLES*

REL=“AUTHOR”

CLAIMS*ARTICLES*

REL=“PUBLISHER”

CLAIMS*SITES*

IMPACT ON SEARCH RESULTS

REL=“PUBLISHER”

REL=“AUTHOR”

SEE*YOUR

HEADSHOT* IN SEARCH RESULTS

WHEN YOUR ARTICLE

COMES UP

REL=“AUTHOR”

SEE*YOUR

HEADSHOT* IN SEARCH RESULTS

WHEN YOUR ARTICLE

COMES UP

REL=“PUBLSIHER”SEE

*YOUR G+ PAGE

SUMMARY* IN SEARCH

RESULTS WHEN SEARCHING FOR YOUR

BRAND

REL=“AUTHOR”

*YOUR HEADSHOT*

FOR ANY SEARCH

QUERY

REL=“AUTHOR”

*YOUR HEADSHOT*

FOR ANY SEARCH

QUERY

REL=“PUBLISHER”

*YOUR G+ PAGE

SNIPPET*FOR

NAVIGATIONAL QUERY

REL=“AUTHOR”

REL=“AUTHOR”

REL=“PUBLSIHER”

THE BENEFITS OF

REL=“PUBLISHER”

Better branding for navigational queries

Better branding for navigational queries

Your site tied to your Google Plus page (which also affect rankings)

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844

Better branding for navigational queries

Your site tied to your Google Plus page (which also affect rankings)

Better branding for navigational queries

Your site tied to your Google Plus page (which also affect rankings)

Most important: Your brand identity tied to your G+ account!

Most important: Connect your brand identity to your G+ account!

IS THE FUTURE NOW?

HARDLY…

2012: ONLY 9% OF TECH BLOGS IMPLEMENTED

REL=“AUTHOR”

Google authorship is not too fast

implemented, so Google has too little

data so far

But Google does take both tags seriously:

But Google does take both tags seriously:

Google has cherished the plans for 5 years now (and hasn’t abandoned them)

But Google does take both tags seriously:

Google has cherished the plans for 5 years now (and hasn’t abandoned them)

Google is implementing rel=“publisher” very actively (G+ button has it by default)

The Future is Near…

Thank you!

Contact us: 518-270-0854

Ann Smarty@seosmarty