google analytics implementation for agencies and companies
Post on 22-Jan-2017
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GOOGLE ANALYTICS SETUP AND USE
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Made a New Website
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Felt like this
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Are there users
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
The Answer
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
What is Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic
Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet
Source httpsenwikipediaorgwikiGoogle_Analytics
Boring Slide
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Made a New Website
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Felt like this
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Are there users
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
The Answer
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
What is Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic
Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet
Source httpsenwikipediaorgwikiGoogle_Analytics
Boring Slide
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Felt like this
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Are there users
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
The Answer
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
What is Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic
Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet
Source httpsenwikipediaorgwikiGoogle_Analytics
Boring Slide
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Are there users
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
The Answer
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
What is Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic
Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet
Source httpsenwikipediaorgwikiGoogle_Analytics
Boring Slide
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
The Answer
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
What is Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic
Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet
Source httpsenwikipediaorgwikiGoogle_Analytics
Boring Slide
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
What is Google Analytics
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic
Google launched the service in November 2005 after acquiring Urchin Google Analytics is now the most widely used web analytics service on the Internet
Source httpsenwikipediaorgwikiGoogle_Analytics
Boring Slide
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You know how many people come to your site and what they do on it
In English Please
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
It makes Web Nerds go
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
How do I do it
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Thatrsquos Why Irsquom here
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
1 Analytics Background2 Analytics setup
1 Intro to Google Tag Manager2 Setting up accounts3 Linking other Google
properties4 Creating Views5 Creating Filters
3 Analytics Customization
1 Events2 Goals3 Custom Dimensions amp Metrics4 Channel amp Content Groupings5 Advanced Segments
4 Analytics Tracking1 Annotations2 Email Alerts
Presentation Overview
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS BACKGROUND
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Home Section
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Section
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Section
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Section - Menu
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Audience Section
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Acquisition Section
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Behavior Section
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Conversions Section
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Customization Section
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Reporting Admin Section
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
ANALYTICS SETUP
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Tag Manager
httpwwwgooglecomtagmanager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Place a container in the websitersquos code once place tags on site forever Create Analytics events Add JavaScript Add tags for other platforms like AdWords
Why Use Google Tag Manager
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why is this great
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
GTM Info
BenmfHolland
Training Coursehttpsanalyticsacademywithgooglecomcourse05preview
Websitehttpwwwgooglecomtagmanager
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland
Multiple accounts are needed so one can control and manage everything and the other can view but not editbreak everything
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
2 Select User Management under Account
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland
Multiple accounts are needed so one can control and manage everything and the other can view but not editbreak everything
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
2 Select User Management under Account
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland
Multiple accounts are needed so one can control and manage everything and the other can view but not editbreak everything
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
2 Select User Management under Account
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
2 Select User Management under Account
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
2 Select User Management under Account
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
2 Select User Management under Account
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Accounts setup
BenmfHolland
3 Add a user with full permissions
4 Add a user with Read amp Analyze permissions
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
Super useful information about who is visiting your site and what they are into
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
2 Select ldquoProperty Settingsrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
3 Turn on ldquoEnable Demographics and Interest Reportsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
4 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
5 Select ldquoOverviewrdquo under ldquoDemographicsrdquo in the ldquoAudiencerdquo section
httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Enabling Demographic Information
BenmfHolland
6 Select ldquoEnablerdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Linking Properties to Google Analytics
httpswwwgooglecomanalyticsweb
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
By linking Google Search Console (Formally Webmaster Tools) and Google AdWords to Google Analytics you can have all of your data in one spot
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Why Link Properties
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select Property Settings under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Click ldquoAdjust Webmaster Toolsrdquo at the bottom
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
4 Click ldquoEditrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
5 Select the correct account and hit ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google AdWords To Google Analytics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
2 Select ldquoAdWords Linkingrdquo under the Property Column
httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Link Google Search Console To Google Analytics
BenmfHolland
3 Check the box next to the account you would like to connect and hit continue then save
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Views are needed so your data can be FilteredCleaned for the purpose you need
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Four must have Google Analytics Views Master Testing Sandbox Unfiltered
Creating Views
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
2 In View drop down select ldquoCreate New Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Views
BenmfHolland
3 Enter view name and click ldquoCreate Viewrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Ensures all the data in Analytics is accurate and formatted uniformly
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Most Important Filters Lowercase hostname Lowercase page path Lowercase campaign source Lowercase campaign medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Creating Filters
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
2 Select ldquoFiltersrdquo in view settings
httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
All Filters
BenmfHolland
3 Select ldquo+ New Filterrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Lowercase Filters
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select Lowercase8 Choose item from dropdown9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Remove Trailing Index Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoSearch and Replacerdquo8 Choose ldquoRequest URIrdquo9 Put ldquoindexhtmlrdquo in ldquoSearch
Stringrdquo10 Leave ldquoReplace Stringrdquo blank11 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Prepend Hostname Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoAdvancedrdquo8 Field A select ldquoHostnamerdquo9 Place () in the textbox next to it10 Field B select ldquoRequest URIrdquo11 Place () in the textbox next to it12 Output select ldquoRequest URIrdquo13 Place () in the textbox next to it14 Check Yes on Field A Required and
Override Output Field15 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Exclude Company IP Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoPredefinedrdquo7 Select ldquoExcluderdquo ldquotraffic from the
IP addressesrdquo amp ldquothat are equal tordquo
8 Input your companies IP address9 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
White List Host Domain Filter
BenmfHolland
4 Select ldquoCreate new Filterrdquo5 Name it6 Select ldquoCustomrdquo7 Select ldquoInclude8 Select ldquoHostnamerdquo and Filter Field9 Input examplecom$ as Filter
Pattern10 Press ldquoSaverdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Going Full Circle - Filters amp Views
BenmfHolland
Master View Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
httpswwwzionandzioncomgoogle-analytics-best-practice
Testing Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Include company IP White list host domain
Sandbox Lowercase hostname Lowercase page path Lowercase campaign
source Lowercase campaign
medium Remove trailing index Prepend hostname Exclude company IP White list host domain
Unfiltered
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn on Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
You will be able to see what people are searching for on your site
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
2 Select ldquoView Settingsrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Turn On Site Search Tracking
BenmfHolland
3 Turn on ldquoSite search Trackingrdquo4 Define query parameter
httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Analytics setup
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
CUSTOMIZING ANALYTICS
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Events can track Contact form submissions Clicking on social media buttons Clicking on an outbound link When someone plays a video File downloads Form errors Tracking clicks on embedded maps
httpswwwzionandzioncomgoogle-analytics-best-practice
httpssupportgooglecomanalyticsanswer1033068hl=en
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland
Use Google Tag Manager
httpssupportgooglecomanalyticsanswer6164470hl=en
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Events
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
Goals help monetize a websites by allowing you to define a value of an action
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
2 Select ldquoGoalsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
3 Select ldquo+ New Goalrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
4 Define Goal
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Setting Up Goals
BenmfHolland
Goals help monetize a websites by allowing you to define a value of an action
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
2 Select ldquoGoalsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
3 Select ldquo+ New Goalrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
4 Define Goal
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Setting Up Goals
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
2 Select ldquoGoalsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
3 Select ldquo+ New Goalrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
4 Define Goal
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Setting Up Goals
BenmfHolland
2 Select ldquoGoalsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
3 Select ldquo+ New Goalrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
4 Define Goal
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Setting Up Goals
BenmfHolland
3 Select ldquo+ New Goalrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Setting Up Goals
BenmfHolland
4 Define Goal
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Setting Up Goals
BenmfHolland
4 Define Goal
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Dimensions amp Metrics
BenmfHolland
Bring in other data to Analytics from other sources Use the Facebook API to define user demographics Use the Weather API to bring in weather data to see if it
affects traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Dimensions amp Metrics
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Dimensions amp Metrics
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Dimensions amp Metrics
BenmfHolland
2 Select ldquoCustom Definitionsrdquo under property
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Dimensions amp Metrics
BenmfHolland
3 Create DimensionMetric
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Custom Channel Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Custom Channel Groupings
BenmfHolland
Allow you to create more traffic channels to better interpret data Site you advertise on Microsites you have created Sites you have gotten links from News sites
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Channel Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Channel Groupings
BenmfHolland
2 Select ldquoCustom Channel Groupingsrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Channel Groupings
BenmfHolland
3 Select ldquo+ New Custom Channel Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Custom Channel Groupings
BenmfHolland
4 Create Channel Definitions and Save
httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Content Groupings
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Content Groupings
BenmfHolland
Allow you to segment out the content on your site Blog Landing pages Recipes
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Content Groupings
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Content Groupings
BenmfHolland
2 Select ldquoContent Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Content Groupings
BenmfHolland
3 Select ldquo+ New Content Groupingrdquo under view
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Content Groupings
BenmfHolland
4 Three options Tracking Code Extraction Rule
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advance Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advanced Segments
BenmfHolland
Allows you to slice and dice your data into pieces for better analysis
Filters are permanent Advanced Segments are temporary
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advanced Segments
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
2 Select ldquoAdd Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
3 Select ldquo+ New Segmentrdquo
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Creating Advanced Segments
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
4 Create Segment and Save
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Analytics Customization
BenmfHolland
DONE
httpswwwzionandzioncomgoogle-analytics-best-practice
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
KEEPING TRACK
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland
Provide insights that are not in the data Media hits Guest blogging Speaking at the AMA Website redesign
Note anything that may affect traffic
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland
1 Go to Reporting tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland
2 Click the little down arrow below the graph
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland
3 Click ldquo+ Create new annotationrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Annotations
BenmfHolland
4 Create note and save
httpswwwzionandzioncomgoogle-analytics-best-practice
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Custom Alerts
BenmfHolland
Send you an email when something predefined occurs Analytics has flat lined Organic search declines 50 in a week Page speed increase 50 in a day Traffic spike Social media increase 50 in a day
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Custom Alerts
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Custom Alerts
BenmfHolland
1 Go to Admin tab
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Custom Alerts
BenmfHolland
2 Select ldquoCustom Alertsrdquo in View
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Custom Alerts
BenmfHolland
3 Select ldquo+ New Alertrdquo
httpswwwzionandzioncomgoogle-analytics-best-practice
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
Google Analytics Custom Alerts
BenmfHolland
4 Create alert and save
httpswwwzionandzioncomgoogle-analytics-best-practice
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
All Done
BenmfHolland httpswwwzionandzioncomgoogle-analytics-best-practice
- Google Analytics setup and Use
- Made a New Website
- Felt like this
- Are there users
- The Answer
- Boring Slide
- In English Please
- It makes Web Nerds go
- How do I do it
- Thatrsquos Why Irsquom here
- Presentation Overview
- Analytics Background
- Home Section
- Reporting Section
- Reporting Section (2)
- Reporting Section - Menu
- Reporting Audience Section
- Reporting Acquisition Section
- Reporting Behavior Section
- Reporting Conversions Section
- Reporting Customization Section
- Reporting Admin Section
- Analytics setup
- Google Tag Manager
- Why Use Google Tag Manager
- Why is this great
- GTM Info
- GTM Info (2)
- Google Analytics Accounts
- Google Analytics Accounts (2)
- Google Analytics Accounts (3)
- Google Analytics Accounts setup
- Google Analytics Accounts setup (2)
- Google Analytics Accounts setup (3)
- Enabling Demographic Information
- Enabling Demographic Information (2)
- Enabling Demographic Information (3)
- Enabling Demographic Information (4)
- Enabling Demographic Information (5)
- Enabling Demographic Information (6)
- Enabling Demographic Information (7)
- Enabling Demographic Information (8)
- Enabling Demographic Information (9)
- Linking Properties to Google Analytics
- Why Link Properties
- Why Link Properties (2)
- Link Google Search Console To Google Analytics
- Link Google Search Console To Google Analytics (2)
- Link Google Search Console To Google Analytics (3)
- Link Google Search Console To Google Analytics (4)
- Link Google Search Console To Google Analytics (5)
- Link Google AdWords To Google Analytics
- Link Google Search Console To Google Analytics (6)
- Link Google Search Console To Google Analytics (7)
- Creating Views
- Creating Views (2)
- Creating Views (3)
- Creating Views (4)
- Creating Views (5)
- Creating Views (6)
- Creating Views (7)
- Creating Filters
- Creating Filters (2)
- Creating Filters (3)
- All Filters
- All Filters (2)
- All Filters (3)
- Lowercase Filters
- Remove Trailing Index Filter
- Prepend Hostname Filter
- Exclude Company IP Filter
- White List Host Domain Filter
- Going Full Circle - Filters amp Views
- Turn on Site Search Tracking
- Turn On Site Search Tracking
- Turn On Site Search Tracking (2)
- Turn On Site Search Tracking (3)
- Turn On Site Search Tracking (4)
- Turn On Site Search Tracking (5)
- Analytics setup (2)
- Customizing Analytics
- Setting Up Events
- Setting Up Events (2)
- Setting Up Events (3)
- Setting Up Events (4)
- Setting Up Goals
- Setting Up Goals (2)
- Setting Up Goals (3)
- Setting Up Goals (4)
- Setting Up Goals (5)
- Setting Up Goals (6)
- Creating Custom Dimensions amp Metrics
- Creating Custom Dimensions amp Metrics (2)
- Creating Custom Dimensions amp Metrics (3)
- Creating Custom Dimensions amp Metrics (4)
- Creating Custom Dimensions amp Metrics (5)
- Creating Custom Dimensions amp Metrics (6)
- Custom Channel Groupings
- Custom Channel Groupings (2)
- Creating Custom Channel Groupings
- Creating Custom Channel Groupings (2)
- Creating Custom Channel Groupings (3)
- Creating Custom Channel Groupings (4)
- Content Groupings
- Content Groupings (2)
- Creating Content Groupings
- Creating Content Groupings (2)
- Creating Content Groupings (3)
- Creating Content Groupings (4)
- Creating Advance Segments
- Creating Advanced Segments
- Creating Advanced Segments (2)
- Creating Advanced Segments (3)
- Creating Advanced Segments (4)
- Creating Advanced Segments (5)
- Creating Advanced Segments (6)
- Analytics Customization
- Keeping Track
- Google Analytics Annotations
- Google Analytics Annotations (2)
- Google Analytics Annotations (3)
- Google Analytics Annotations (4)
- Google Analytics Annotations (5)
- Google Analytics Annotations (6)
- Google Analytics Annotations (7)
- Custom Alerts
- Google Analytics Custom Alerts
- Google Analytics Custom Alerts (2)
- Google Analytics Custom Alerts (3)
- Google Analytics Custom Alerts (4)
- Google Analytics Custom Alerts (5)
- Google Analytics Custom Alerts (6)
- All Done
-
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