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KEY PLATFORMS: GOOGLE+ADVANCED SOCIAL MEDIA MARKETINGWEEK #2

Don Valdez

OVERVIEW

BACKGROUND

NEW IN 2011 BRANDS PAGES

PROBLEMS

FACTS & STATS

QUESTIONS ?

BACKGROUND

Social Networking & Identity Service

Launched on June 28, 2011

Similar to Gmail, initiated as an invite-only platform

Registration is available to users 18 years and older w/a Google account

NEW IN 2011

Integrates social services such as Google Profiles & Google Buzz

Includes Circles, Hangouts, and Sparks

Available only on Android and iOS operating systems as desktop & mobile applications

BRAND PAGES

Launched November 7, 2011- businesses receive corporate accounts

Smaller User Base- driven more by content of a professional, informational, & industry-specific manner

Unique Functionality – i.e. Hangouts allow direct customer interaction w/the brand

Future Integration with other Google Offerings

PROBLEMS

Discontinuing Google Buzz & Google Friend Connect

Remains unavailable in mainland China & Iran

Requires mandatory real-name & gender disclosure

Offers no control on who sees people’s +1s

FACTS & STATS

Currently ranges 26 – 40 million users and counting

72% Men, 28% Women $585 Million Cost- 500

employees working to build Top 5 Countries Represented:

USA, India, Brazil, UK, Canada

Top 5 Occupations: Engineer, Developer, Software Engineer, Designer, Teacher

Top 5 Companies: Google, Self-Employed, IBM, Infosys, Accenture

Don Valdez | Digital Ad AnalystJohn Wiley & Sons, Inc.(201) 748-6794 | dvaldez@wiley.com