gonzalo's bio & stuff

Please allow me to introduce myself.

I’m Gonzalo Miguel López Martí.

Log on to lmmiami.com to get to know me.

Or scroll down if you prefer a wordier narrative approach.

http://www.linkedin.com/in/gonzalolopezmarti

https://twitter.com/lopezmartimiami (English)

https://twitter.com/gonzalomlm (Spanish)

http://lopezmartimiami.tumblr.com

https://www.facebook.com/gonzalolopezmarti

http://www.instagram.com/gonzalomlm

http://www.pinterest.com/gonzalomlm/

López Martí Miami (formerly known as Atkins López Martí)Founder, creative director, strategist, producer & developer, among other chores & responsibilitiesMarch 2011 – Present

Miami Ad SchoolProfessor, lecturer & mentor of sorts - digital campaigns & interactive conceptingSeptember 2011 – March 2013

SCPF (A WPP agency with offices in Miami, Madrid, Barcelona, México DF, Bogotá a Buenos Aires) Executive creative & digital director, strategist, part-time producer, planner, new biz & account executive, HR & janitorNovember 2005 – January 2011

BBDO Miami (Latin American HQ)Creative directorJanuary 2000 – May 2003

Young&Rubicam New YorkCopywriterJune 1999 – December 1999

TBWA Buenos AiresCopywriter1998 – 1999

Career highlights.Yes, I’ve been around.

I am a professional wordsmith.Eloquence is the essence of what I do.Sort of.In English, Spanish and Espanglish.

Here’s a very long PDF with tons of work, campaigns big & small in various languages:

http://lmmiami.com/pdf/LopezMartiMiami_credentials.pdf

Please feel free to download, kick back & peruse at pleasure.

I’m also partner & project leader of PINO, a small company based in Buenos Aires, Argentina, specialized in CGI, motion graphics, web and mobile app development.Grab a big bucket of popcorn & check it out:

hellopino.com

I cut my teeth as a copywriter back in the late 90s.You know. Grunge, BritPop, AOL.

After working for major ad agencies in Buenos Aires, New York and Miami handling projects across the three Americas and Spain, I decided in 2011 to branch out and start my own shop, Atkins López Martí, partnering up with Lane Atkins, who had been my boss at the Latin American HQ of BBDO in Miami.

My partner Lane Atkins retired in 2014, thus Atkins López Martí became López Martí Miami.

lmmiami.com

Yes, I used to be a traditional ad guy. But at some point in the early to mid 00s I was struck by the tech bug. I decided to unlearn the old bag of tricks of the ad trade and start anew as a digital guy.

First I set out to develop my own website.It’s still live, check it out:

http://www.lopezmarti.com/

Then I joined WPP’s *S,C,P,F..., Spain’s most award-winning & quirky agency, when it opened its first office in the Americas with big multicultural dreams and no staff.

I had to wear many hats. All of them.Multitasking was the name of the game.It paid off.Big time.

We landed accounts such as Coca-Cola, Subway restaurants, Ikea & Partnership for A Drug Free America and even a big Mexican political party: the notorious PRI.

I also did a stint in academia, as professor of Digital Campaigns & Concepting at the Miami Beach mothership of the world-famous Miami Ad School.

Clients I’ve worked with:

Coca-Cola, Pepsi, Visa, Procter & Gamble, FedEx, DHL, IKEA, Subway restaurants, General Motors, Discovery Channel, Animal Planet, Royal Caribbean, J&B, Bacardi, Dewar’s, Flor de Caña Rum, Sprint Nextel, TMobile, Sony Ericsson, Partnership for a Drug Free America, Big Brothers Big Sisters, Partido Revolucionario Institucional.

-On strategy.

http://hispanicad.com/agency/business/strategy-insight

-Apple vs oranges.

http://hispanicad.com/agency/business/apple-vs-oranges

-Coke, Pepsi & the ultimate form of flattery. Are you fan enough?

http://hispanicad.com/agency/creative/coke-pepsi-ultimate-form-flattery-areyoufanenough

-The Starbucks formula.

http://hispanicad.com/agency/business/starbucks-formula

-Bloody branding: the Italian anomaly.

http://hispanicad.com/agency/business/bloody-branding-italian-anomaly

-Vice.

http://hispanicad.com/agency/business/vice

-Social climbing

http://hispanicad.com/agency/business/social-climbing

I write columns for industry publications:

-Welcome to the Soccer Bowl.

http://hispanicad.com/agency/creative/welcome-soccer-bowl-ad-review

-Chindia vs LatAm.

http://hispanicad.com/agency/business/chindia-vs-latam

-Troll Control.

http://hispanicad.com/media/marketing-social/troll-control-social-media

-Big data vs big ideas.

http://hispanicad.com/agency/business/big-data-vs-big-ideas

-Manipulating Millennials.

http://Hispanicad.com/agency/marketing/manipulating-millennials-insight

-Unphotoshopping America.

http://hispanicad.com/agency/business/unphotoshopping-america

-Déjà vu under the influence

http://hispanicad.com/agency/business/déjà-vu-under-influence

-Comfort zone

http://hispanicad.com/agency/business/comfort-zone

-Advertising awards, dissected.

http://hispanicad.com/agency/ad-agency/award-show-offs-insight

-A Venezuelan Steve Jobs.

http://hispanicad.com/agency/business/venezuelan-steve-jobs

-Letter from México.

http://hispanicad.com/agency/business/letter-m%C3%A9xico

-Never Work for hire.

http://hispanicad.com/agency/business/work-hire-just-say-never

-Sterling, Sulzberger & Associates.

http://hispanicad.com/agency/business/sterling-sulzberger-associates

-Beckham ain't no Lebron.

http://hispanicad.com/agency/business/beckham-aint-no-lebron-marcelo-claure-could-be-our-cuban

-Caudillos

http://hispanicad.com/agency/business/caudillos

-Caudillos II. Glut or personality.

http://hispanicad.com/agency/business/caudillos-ii-%E2%80%93-glut-personality

-Curatives wanted

http://hispanicad.com/agency/business/curatives-wanted

-Super Bowl XLIX.  What I saw & what I didn’t see.

http://hispanicad.com/agency/creative/super-bowl-xlix-what-i-saw-what-i-didn%E2%80%99t-see

-I need you to need me

http://hispanicad.com/agency/business/i-need-you-need-me

-Nepotism.

http://hispanicad.com/agency/business/nepotism

-How to get paid.

http://hispanicad.com/agency/business/how-get-paid

-Snapped.

http://hispanicad.com/agency/creative/snapped

-The help. This week: photogrpager Gio Alma.

http://hispanicad.com/agency/business/help

-The help. This week: Marcelo Páez, film producer & director.

http://hispanicad.com/agency/business/help-week-marcelo-p%C3%A1ez-film-director-producer

-Brand euthanasia

http://hispanicad.com/agency/business/brand-euthanasia-part-1

-Brand euthanasia, part 2

http://hispanicad.com/agency/business/brand-euthanasia-part-2

-Pricing & pitching

http://hispanicad.com/agency/business/pricing-pitching

-Bad advertising? No advertising? No problem.

http://hispanicad.com/agency/business/bad-advertising-no-advertising-no-problem

-Bad advertising? No advertising? No problem. Part 2

http://hispanicad.com/agency/business/bad-advertising-no-advertising-no-problem-part-2

-How corrupt are we?

http://hispanicad.com/agency/business/how-corrupt-are-we-part-1

-How corrupt are we? Part 2

http://hispanicad.com/agency/business/how-corrupt-are-we-part-2

-Apple watching.

http://hispanicad.com/agency/business/apple-watching

-After the Apple Watch, all eyes in the tech world will be watching Puerto Rico

http://hispanicad.com/agency/business/after-apple-watch-all-eyes-tech-world-will-be-watching-puerto-rico

BA in Social Communications & AdvertisingUniversidad del Salvador, Buenos Aires

GCE A LevelIssued by the University of Cambridge, Buenos Aires

Bilingual baccalaureateSt. Brendan’s College, Buenos Aires

Education?Of course.

Matt DrinkwaterDirectorTwitter Latin Americamdrinkwater@twitter.com

Diego MajdalaniVP and GMDell Latin AmericaDiego_Majdalani@Dell.com+54 911 5106 8383

Nicolás López MartíMarketing DirectorPepsi MéxicoNicolas.LopezMarti@gepp.com+52 1 55 30 45 66 93

Reinaldo PaduaVP of Hispanic MarketingThe Coca-Cola Companyrepadua@coca-cola.com

José SerafínFUZE Brand DirectorThe Coca-Cola Companyjserafin@coca-cola.com+1 404 676 0466

Federico CuervoSVP, BRAND HEAD MTV & COMEDY CENTRAL LATAM & BRAZILViacom International (MTV Networks Latam)federico.cuervo@vimn.com+54 9 11 55 78 07 43

References?Sure, go ahead, ask around, please.

Lucas PeónChief Creative OfficerPossible UK (WPP Digital Agency)Lucas.Peon@possible.com+1 (513) 680-4127

Josefina TanoiraDirector of Human ResourcesPhilip Moris InternationalMexicoJosefina.Tanoira@pmi.com

Gabriela LópezDirector, Consumer & Social MarketingLatam, Brazil & US HispanicYahoo!gabriela@yahoo-inc.com+1 (305) 461-7525 

Julio SoninoVP of Programming &ProductionGolTV Americasj.sonino@goltv.tv+1 786 201 3987

Alan "Sunny" NeelySenior Marketing DirectorFerrero Rocher USAsunny.neely@ferrero.com+1 732-764-2728

More references.

Luis SosaFounder & CEODDM BrandsYezz, Parla (Mobile phones and tablets)luis@ddmbrands.com+ 1 305 775 0325

Carlos TribinoVP Strategic Marketing &CommunicationGiftCards.com USAcarlos.tribino@giftcards.com

Toni SegarraFounder, Chief Creative OfficerSCPF Spain & the Americastsegarra@scpf.com

Ignasi PuigFounder, CEOSCPFSpain & the AmericasIgnasi.Puig@scpf.com

José María PieraManaging Director & partnerSCPFSpain & the AmericasJMPiera@scpf.com

Robert RosenthalFormer President TBWA Latin Americarosenthalheavy@gmail.com

Some more references.

Gene BryanCEOHispanicAD.com – serving the US Hispanic advertising, marketing & media professionalHispanicMediaSalesInc.com – Thought Leadership for the US Hispanic Ad, Marketing, Media and PR prosgbryan@hispanicad.com+1 917-854-1706

Daniel MarcetDirector GeneralFIAP (Festival Iberoamericano de Publicidad)dmarcet@fiap.com.ar+54 11 43112242

Rhasaum CampbellDirector of Interactive MediaDDM BrandsYezz, Parla (Mobile phones and tablets)Rha@ddmbrands.com+ 1 305 767 9869

Miguel NigrinisSr. Brand Manager Bud Light at Anheuser-Busch InBev USAmiguel_nigrinis@yahoo.es

Laura MartínezSenior EditorCNET en Españollaura.martinez@cbsinteractive.com

And yet more references.

I’ve always made an effort to be a generalist, a holistic professional, stewarding the process from beginning to end.

Go after new clients.Reel them in.Find out what they need.Get to know them.Get their input. Research. Conceive the strategy. Create the concept. Sell it.Craft the execution. Get the client’s blessing.Roll it out across multiple media and platforms. Learn. Fine tune.Sift through pesky P&L. Repeat.

It ain’t just about the bottom line, trust me. It’s the thrill of shaping the culture.The adrenaline high of influencing human behavior.

I hold dual Argentine & US citizenship.

I am married to a beautiful Spanish woman (Catalan from Barcelona, to be precise).

We have three children: little Gonzalo, Paula & Belén.

Sports? I’m a jack of all trades and master of none. Soccer, rugby, golf, tennis, surf, ski, snowboard, squash, box. Name a sport, I’ve dabbled in it. Usually with forgettable results.

Trivia.

That’s about it, I guess.My apologies for oversharing.Call, whatsapp or write anytime.

+1 786 269 9688gonzalo@LMMiami.com