golf club of_amelia_island

Golf Club of Amelia Island

Florida's First Coast of Golf 60 Second Commercial

Video was not exported from SlideRocket

Chart was not exported from SlideRocket

YTD Golf Rounds Played - 2013

Florida's First Coast of Golf

Advertising & MarketingFlorida's First Coast of Golf Not-for-Profit Golf Destination Marketing Company.Established in 1992, 21 years of servicing our partners. Membership consists of 29 golf courses & 18 resorts/hotels, 4 Golf Academies in Northeast Florida that consists of the counties; Nassau, Duval, St. Johns, Flagler, & Clay.Partnership consists of 5 county bureaus, Amelia Island, Jacksonville & The Beaches, St. Augustine - Ponte Vedra Beach, Palm Coast & The Flagler Beaches, Clay County. The Trusted Source for Golf Travel Planning. Fiscal year from October through September.

Booking Initiatives www.florida-golf.org

Stay and Play booking capabilities on your FFCG's webpage.Book "rooms only" capabilities on your FFCG's webpage.Net Rate sharing with FFCG's 8 Preferred Tour Operators for booking stay & play packages through their marketing strategies. Featured in FFCG's Monthly Email Blast, (rotating basis). Your facility will be featured in a stay and play package listed on the Visit Florida "Hot Deals" page, (rotating basis).

Partnership Investment

The Annual Membership Dues are part of a $1.94 Million co-op

Marketing Plan

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Double-click to enter title

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 50,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

FFCG Clicks to 16 Golf Courses with matching YTD Data

Chart was not exported from SlideRocket

Year to Date + 22%

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

International Efforts

Visit Florida's Golf Publication

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

In Closing

Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning