goldsun focus media - multi screen network & mobile instant application case study

AGENDA1. Multi-Screen network introduction

AUDIENCESLOCATION Multi-Screen Network

Multi-Screen Advertising Network

Distribute Advertising to follow PEOPLEVia multiple Devices

Digital

Physical

-Digital Poster Network-Mobile Ads Network-Instant Application

Audiences/Location

Brands/Content

Premium Office Building/Mall

Supermarket/ Hypermarket

Mobile Ad-NetworkInstant Application

3 Premium Display Networks

Determine your audienceAnd follow their path

11:00 AMLunch

3:00 PMCafe/meeting

6:00 PMVisitFood court/Mall

8:00 PMSupermarketshopping

10:00 PMCINEMA

8:00 AMOffice

PEOPLEPremium group of Audience A/B Class Smartphone shopper

generation

SmartphoneUsers

WatchVideo / Music…

onlineShopping

2 times / week

See DigitalPoster forPromotion

TOP10 brand

Age group28 - 34

GamePlayer

Pass byLCD

5 times /day

Taking Lift5 times /

day

Audience Profile Sample

We have the highest level of audience dataDistribute Ads in the most effective way

-Income > 100.000 USD / year-Beauty Addict-Social Blogger .Own Iphone, Ipad .More than 500 friends on FB .Shopping/Travel

The New Multi-Screen WorldMajority of mediaConsumptionIs screen-based

TRADITIONALCHANNELS

DIGITALCHANNELS

Technology embracing a Brighter Tomorrow

AGENDA2. Solutions

Engagement = Shareable content + sociability

Technology Customer Needs Brand OFFER

Loyalty

Content

Special Offer

Relevant Content

Shareable Content

Engagement

IWANT

Digital PosterNetworks

InstantApplication

Multi-ScreenAdvertisingdistribution

Report/Tracking

LEADERSCREEN

MobileScreen

Content

Engagement = Shareable content + sociability

CUSTOMER NEEDS BRAND OFFERTECHNOLOGY

Content distribute by :

- Frequency (DP/LCD/Mobile)- Time / Viewing Opportunities / (DP)- Gender / Age group / Devices…- Behavioral data

Mobile Instant App

Targeted Audiences

Targeting at the right time, right moment, specific customer.

Choose your target audiencesand key message

Modify Leader Screen ContentAnd Instant Application

Define call-to-actionAnd measurable KPIs

3 step to your multi-screen campaign

CONNECT LOCATION + REAL AUDIENCES = MULTI VIEW ADS

Centralized Data System 24/7 Tracking

SUPER MARKETDIGITAL POSTER SOLOMOOFFICE BUILDING

DIGITAL POSTER Instant APP

AGENDA3. Showroom on Finger campaign

• 1. Call To Action: Digital Poster

• Locations: 10 Coopmarts and 4 shopping malls in HCMC

A – ONLINE RACING PROCEDURE

• 2. Use Smart Phone to Access Free Wi-Fi and View Home Page

ENGAGEMENTCOUNTED

CLICKCOUNTED

A – ONLINE RACING PROCEDURE

01 – ONLINE RACING PROCEDURE

• 3: Play Game, View TVC, Access Ford Landing Page

TOUCH ON PLAY BUTTON

ENGAGEMENTCOUNTED

01 – ONLINE RACING PROCEDURE

• 4: Play Game, View TVC, Access Ford Landing Page

Fill the Form To redeem price

SMS to confirm Price is redeemed

Game score with equal price

01 – ONLINE RACING PROCEDURE

• 5: Play Game, View TVC, Landing Page– B2. View TVC

ENGAGEMENTCOUNTED

FULL SCREEN VIEW

01 – ONLINE RACING PROCEDURE

• 6: Play Game, View TVC, Landing Page– B3. Landing Page

ENGAGEMENTCOUNTED

02 – LUCKY SPIN GAME

LEADER SCREEN: DP’s content changed for LUCKY SPIN

DP’s content Change to LUCKY SPIN

02 – LUCKY SPIN GAME

Lucky Spin Game just appeared on New user’s phoneOnline Racing Game appeared on Repeated user’s phone

HOME PAGE ENGAGEMENTCOUNTED

PROVIDE INFOFOR TOP UP

WATCH TVC FOR 01 MORE SPIN

MORE COUPONS FOR REPEATED USERS

REPEATED USER’SHOME PAGE ENGAGEMENT

COUNTED

PROVIDE INFORMATION TO ACCUMULATE POINT FOR

COUPONS

ALLERT SMS

WELCOME BACK SMS FOR REPEATED USER

ASK USERS TO PLAY FORD GAME TO WIN PRICE OR ACCUMULATE SCORE

REPORTS

Demographic report User source report

THANK YOU