going mobile with windows -...

Going Mobile with WindowsEnabling Flexible Workstyles

Emmanuele Silanesu

Windows Commercial Product & Marketing Manager

Creation

Mouse & keyboard

Functional

Software

Primary

Consumption

Touch

Beautiful

Apps

Companion

“I need a PC”“I want a tablet”

Windows 8

What if there was afaster, simpler, betterway to do it all?

BYOD goes mainstream

enabling mobile professional

dynamic, connected, global environment

anywhere, anytime expectations

Windows Phone 8 for Business

Easy to integrate Robust security

and encryption

Efficiently

communicate

Contribute with

Office Mobile

Mobile with Windows

Great, consistent

experience across devices

Mobile app opportunity Unified device

management

Shared Windows Core and Security Architecture

Productive and

connected on the go

Productive and

connected on the go

Mobile with Windows

Great experience across

devices

Mobile app opportunity Unified device

management

Shared Windows Core and Security Architecture

Engaging, Connected Experience Across Screens

Wendy TeoRE: Great conference. Are you heading

back to Redmond?

Mail

Justin HarrisonRE: Love the new app.

71◦

Redmond, WA

Mostly sunny 72◦ / 53◦

82◦

Paris, France

Mostly sunny 84◦ / 62◦

Photos

8

Photos

Office

Hardware Innovation with Windows Phone

Great Choice and Experience Across Devices

Productive on the Go with Microsoft OfficeCommunicate and contribute across Windows mobile devices

Always in Sync and ConnectedStay in touch with work and life

Pro

Productive and

connected on the go

Mobile with Windows

Great, consistent

experience across devices

Mobile app opportunity Unified device

management

Shared Windows Core and Security Architecture

Mobile App Opportunity for Your Company

Engage your customers

Increase productivity

of your people

Minimize development efforts

Cross ArchitectureWrite once, run across x86 and ARM.

Use What You KnowSame tools, languages and back-end

infrastructure you already have.

Visual Studio support.

Deployment

Security

Developing Mobile Apps for the EnterpriseApp platform commonality, same tools across Windows mobile devices

Use What You KnowFamiliar tools with .NET. Same

tools and languages. Visual

Studio support.

Deployment

Security

Windows 8 Apps Windows Phone 8 Apps

Portable Cross ArchitectureEfficient and rapid development and Windows 8

portability.

Mobile Windows Apps Delivery in Enterprise

Public WP8 AppsInternal LOB WP8 Apps

Install from Windows Store

Install from Windows Phone Store Management

w/ Windows Intune

Distribute mobile LOB apps internally

Public W8 Apps

Internal LOB W8 Apps

New Windows 8 Apps for Business

Apps from the Windows Store

Internal line of business apps

Windows 8 Line of Business Enterprise Apps

McDonald’s Toyota Racing

Emirates

Productive and

connected on the go

Great, consistent

experience across devices

Mobile app opportunity Unified device

management

Shared Windows Core and Security Architecture

Mobile with Windows

Productive on the Go with Microsoft OfficeCommunicate and contribute across Windows mobile devices

Always in Sync and ConnectedStay in touch with work and life

Pro

Productive and

connected on the go

Mobile with Windows

Great, consistent

experience across devices

Mobile app opportunity Unified device

management

Shared Windows Core and Security Architecture

UEFI Secure Boot

TPM Cryptographic protection

Prevent hardware based attacks

Standards based hardware

Device Encryption

IP protection with Office IRM

Corporate encryption enforcement

Corporate compliance with Lync

Trusted Boot

Windows Store vetted Apps

App sandboxing

App platform commonality

Real time anti-phishing protection

Secured browser

Common Security CapabilitiesShared across Windows 8 and Windows Phone 8

Productive and

connected on the go

Mobile with Windows

Great, consistent

experience across devices

Mobile app opportunity Unified device

management

Shared Windows Core and Security Architecture

Device Management Challenges in Businesses

Proliferation of platforms, form factors, apps

Co-existence of corporate and personally

owned devices in business environment

Fragmentation and infrastructure complexity

across diverging management solutions

Compliance risks and challenges of separating

personal and corporate data