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GoalConnectionFinal PresentationGroup 4: Sandra Chadwell, Michael DeAngelis, Colleen Gunn,Guirlaine Palmer & Chris Wren
Where We Left Off
Audience○ College students
App Iterations○ FrakenApp○ myGoals○ Goal Connection v2
Instructional Model○ Community of Practice
Where We Left Off:App Map
Where We Left Off:GoalConnection v3
Proposed Updates and User Research Goals
Clarify○ Purpose○ Functionalities
Round 1: App Interface and Features○ Features○ Look and feel○ Images and icons
Round 2: User Interactivity○ Engagement○ Usability○ Ease of use
User Research Testing
Round 1: App Interface and Features
Round 1:Research Design Questions
1. Based on the name and overall design of the app, is the purpose of the learning environment self-evident?
2. Do(es) the terminology and/or labels provide users with a clear sense of the app's features?
3. Do the icons provide an intuitive representation of how to navigate through the app?
Round 1:Participant Selection
Pilot Testers● 5 subjects
Data Collection Subjects● 18 family members,
friends, & students
Sample Population● "First Ten" Rule
A convenient sample, with considerable attempts to maintain a gender-balanced population...
Round 1:Methods
Qualitative:
Moderated UI Interviews● The HOW of user
behavior● The WHY of user
behavior
Quantitative
User Surveys● User Demographics● User-base● Product/Services● App features and icons● Instructional design
Round 1:Testing Tools
Centralized access to usability tools: www.goalconnection.net
Round 1:Moderate UI Interviews
Round 1:Moderate UI Interviews
Round 1:Moderate UI Interviews
Round 1:User Surveys
Round 1:User Interface Test Results
Identify Common Themes
User Research Testing, Round 1: Analysis and Findings
Participant Age:● 80% 19-30● 10% 56-65● 10% 66+
Gender:● 50% Male● 50% Female
*10 participants responses were reviewed
Device Ownership:● 60% iPhone● 50% Android● 30% iPad● 10% Blackberry
Commonly Used Apps:● Email/Text Notifications● Calendar● Alerts/Reminders● Labels/Lists● Calculators
User Research Testing, Round 1: Analysis and Findings
User Research Testing, Round 1: Analysis and Findings
Color Responses
● “I don't like the pink and the green”● “Nice, complimentary colors”● “more contrast in colors”● “colors are weird; they remind me of
Christmas”● “The green is a little too loud”
Font Responses
● “Font could be a little bigger, but it's okay”● “font on the titles are small for me”● “font on the bottom is small”● “could be a little small for people with sight
impairments”
User Research Testing, Round 1: Analysis and Findings
Boost Responses
● “don't know what Goal and Boost mean”● “I don't get the boost”● “Not sure what a boost is”● “Boost… like the intensity of the goal?”● “boost+ sounds like an energy drink”● “boost is like getting a tip”● “I still don't get what a boost is…”
Boost/Goal Screen responses
● “a lot of information but well organized”● “there's a lot going on”● “like the large image on screen”● “too much information”
User Research Testing, Round 1: Analysis and Findings
Goal Thumbnail Responses
● “I don't know if I get the icons under the pictures; I'd rather click into the "balanced
● meals" then decide what options I want to choose from there.”
● “font on the titles are small for me (for each square)”
● “are the icons in the box going to be interactive or do you click into the square first?”
● “there's too many buttons (pointing to the options in the square)”
User Research Testing, Round 1: Analysis and Findings
Round 1 Testing After Revisions
App Recommendations:Overall Design & Color Changes
Round 1 Testing After Revisions
App Recommendations: Goal, Accomplishment & Inspiration Screens
Round 1 Testing After Revisions
App Recommendations: Clarify Boost Feature
Round 1 Testing After Revisions
App Recommendations: Simplify Goal Thumbnails
Round 1 Testing After Revisions
App Recommendations: Consolidate Menus
Moving Forward:Round 2 Testing Recommendations
● Focus Groups
● Virtual Usability Testing Interviews
● Shorter Interviews & Surveys
● Vary Content in Application/Goals
User Research Testing
Round 2: User Interactivity
Round 2 Testing Goals
Our round 2 research focused on the app's ease of use, specifically on the difficulty of accomplishing the app's essential tasks:
● Create a goal, inspiration and accomplishment● Follow another user● Grab another user's goal● High-five another user's goal
Round 2:Participant Selection
Pilot Testers● 5 team members
Data Collection Subjects● 37 Original Participants● 25 completed 1/2● 13 completed whole test
Delivery Method● Email Invite● Online Asynchronous
Test
Convenience Sampling: Needed to have follow-up possibility with participants
Access to computer or mobile device with internet access
Round 2:Method Selection
Round 2 was initially planned as a Focus Group. However, the team ultimately conducted online usability testing for the following reasons:
1. Time constraints of the team members to conduct a focus group
2. Needed individualized results vs. group results3. Uniform testing procedure, so all participants had the
same experience4. Removed bias from administrators5. Chance to experiment with some cool new tools!
FluidUI● HTML5 - Platform independent● Ease of use - Drag and Drop● Limited Screens per wireframe
Invision● Wraps actual application● Developer comments inline
Solidify● Prompts in Wireframe● Good Data Collection● Limited Types of Tests
Round 2: Finding The Right Testing Tool
Verify: Wireframing/Testing Tool
Our team chose Verify www.verifyapp.com
● The "Big Brother" to Solidify.
● Our team was happy with Solidify and assumed this wireframing tool would have all features we needed.
● We performed a few sample tests and agreed it was the best tool to use.
● The shortcomings of this tool were discovered later when we built our round 2 wireframes.
Round 2 Analysis of the Testing Instrument
Pluses● Online ease of delivery method
● Variety of test types available
● Results gathered automatically
● Integrated Prompts within wireframe
● Wireframe published to IOS, Android and Mac/PC
Minuses● Click intent NOT clear
● Stringing tests together was clunky
● Marrying demographic data to each test was difficult
● Technical problems prevented test completion for some
Try it for yourself: www.goalconnection.net
Round 2: Participant Demographics*
Age (in years) Gender
*Attempted the test
30-39 (40%)
25-29 (25%)
40-54 (15%)
12-24 (12%)
55-65 (8%)
Male (45%) Female (55%)
Round 2: User Testing - Results
Question: Where would you click to view your profile?
Answer: "Gear" menu in top left corner● 0 of 15 responses recorded
as a success● Majority selected silhouette
icon
Round 2: User Testing - Results
Question: How does [the profile] screen make you feel?
● 27% - Happy● 60% - Indifferent● 13% - Frustrated
Sample Responses:"Looks legit""What do these pictures mean?""Is this wasted space?""Maybe some type of label"
Round 2 User Testing - Results
Directions: Select the option that will show you who you are following.
Answer: "X Following" button
19 of 25 responses recorded as a success
Round 2:User Testing - Results
Question: What steps would you take to create a goal to learn to knit?
Answer: "+" button
13 of 18 responses recorded as a success
Round 2:User Testing - Results
Directions: Select the appropriate menu item to create a knitting goal.
Answer: Create a Goal
12 of 13 responses recorded as a success
Round 2:Resolutions to Takeaways
Observation of Issues
O1. Selected usability tool lacked functionality to allow for continuity of test activities (i.e. Verify):● "Leave test to continue" - ???● Instructions were not always
available on screen● aspect ratio -> errant responses
O2. Icons and language in the test were confusing to match-up.
Corrective Action
C1.Consider tools with more robust features to enhance tester experience, for example:
● strategic use of SolidifyApp● others...?
C2. Include annotated text at the bottom of the main navigation icons.
Round 2:Resolutions to Takeaways
Observation of Issues
O3. Goal Explorer is located is the Profile menu, apart from icon, designed to create custom goals, inspirations, & accomplishments.
O4. Incomplete process to create inspiration and accomplishment.
O5. Testing results did not provide the WHY of user behavior.
Corrective Action
C3. Relocate Goal Explorer to be grouped with the "creation" functionality in the icon.
O4. Add a "Create" button to both pages to clarify the task is complete.
C5. Consider audio recording user commentary to collect more open-ended feedback within the test environment.
Final Prototype
To access the prototype go to: www.goalconnection.net
Moving Forward
How can we make GoalConnection a more effective instructional tool?
Trending / Popular Goals
Points System● Goal Category Experts● Accomplishment / Goal Badges
Share Accomplishments w/ Social Networks
Group Goals
Lessons Learned - Process
What went right?
1. Online meetings 2. Ruled out AR early3. Technology savvy 4. Flexibility and capability
of team 5. Good, consistent
documentation6. Awesome website hub
for tests
What went wrong?
1. Original learning problem had no sizzle
2. Wireframing tool problem
3. Establishing goals earlier
4. Wrangling testers
Questions?
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