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Copyright © 2013 Boeing. All rights reserved.
July 11, 2013
Go for Zero:One Day at a Time
Safety Promise
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Communications Objectives
One cohesive Boeing voice around safety
Everyone at Boeing understands what is expected of them regarding safety
All leaders know how to engage their teams about safety
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Communications Strategies
Demonstrate a consistent commitment to asafety-focused culture
Enable leaders to be safety spokespeople, drivingchange throughout their organizations
Implement consistent look and feel for safety communication with localized customization
Empower employees to tell their stories, recognizegood behavior and hold each other accountable
Listen, test, learn and evolve
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Safety Promise | Event Objectives
Demonstrate leadership commitment to making Boeing a safety leader
Shape vision of safety as a cultural value and competitive advantage
Promise sustained, meaningful changes
Inspire and empower managers to lead the transformation
Be as safe working at Boeing as using Boeing products
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Messages
Safety Guiding Principles
We value human life and health above all else, and take action accordingly
All incidents, injuries and workplaceillnesses are preventable
Safety is everyone’s responsibility
We do not compromise safetyto meet schedule
Go For Zero – One Day at a Time
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Safety Promise | Event Timeline
11:40 CDT ExCo members arrive in St. Louis Bldg. 75 Transient Lounge (Green Room)
Noon Site/program leaders introduce webcast at local All Manager Meetings
12:05 p.m. Opening video featuring Josh Divers
12:07 p.m. Jim McNerney- Defines challenge- Near-miss video- Guiding Principles - Call to action
12:20 p.m. Panel Discussion Ray Conner, Dennis Muilenburg, John Tracy, Kim Smith
12:32 p.m. Video office safety
12:35 p.m. Kim Smith Instruct managers to complete training by July 31
12:39 p.m. Inspirational video (aka Children’s Video)
12:41 p.m. Jim McNerney Concluding remarks
12:44 p.m. J. McNerney, R. Conner, D. Muilenburg and J. Tracy sign Safety Promise
12:45 p.m. Kim Smith Close webcast, hand back to site/program leaders
12:45 p.m. Site/program leaders discuss Safety Promise with teams
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Near-Term Communications
July 12 Go for Zero website roll (soft launch)
July 15: Pre-event BNN
July 16: Manager News reminder
July 18: Post-event BNN
July 21: Edited webcast loaded into training curriculum
July 23: Manager News training reminder
July 25: BNN linking to video
– Interviews from Charleston, Everett, Gosport (UK),
Long Beach, Melbourne, Philadelphia
July 30: Manager News training reminder
– Makeup sessions for employee on travel/vacation
Aug. 2: Frontiers
– Ray Conner/Dennis Muilenburg interview
– Employee feature (Potential cover)
BD Australia helicopter-training team,
EO&T satellite fueling team, BCA 767/747 structures
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Safety Promise
StandardDeck, 241522.ppt | 9
Copyright © 2013 Boeing. All rights reserved.
Go for Zero – One Day at a Time
Results
Trained all managers and employees
• 18,008 managers viewed safety Promise webcast
− 650 international managers
• 159,336 employees completed Safety Promise
Active, ongoing dialog
• 2,377 visits/day to website (112,944 since launch)
• ~1,200 employees engaged in inSite discussion
• Employee stories published every 2 weeks
Listen, test, learn, evolve
• 78% of employees agree/strongly agree that “Safety discussions/ communications has increased”
• 75% of employees agree/strongly agree that “My manager frequently discusses safety with us”
Author, 7/3/2013, Filename.ppt | 10
Engaging Employees in Workplace Safety
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