go for engagement by david vermeir
Post on 19-Oct-2014
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DESCRIPTION
David Vermeir talked about one of the cornerstones of user engagement on online platforms: Gamification. How can you engage your users to participate in e-learning, collaboration, ...
TRANSCRIPT
Go for Engagement
ENGAGE
NUMBER ONE
Generation y
gamification
The use of game elements and
game thinking in non-game contexts
to enhance engagement.
The use of game ELEMENTs and
game THINKING in non-game contexts
to enhance engagement.
GAME ELEMENTs
•Achievements•Avatars•Badges•Boss fights•Collections•Combat•Content unlocking
•Gifting•Leaderboards•Levels•Points•Quest•Social graph•Teams•Virtual goods
Game THINKING
goals
Real-time feedback
Onboarding and mastery
Non-game contexts
The fun theory
LEARNING
Generation G
“The end”Achievement unlocked!
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