globalgiving september 2010 open challenge - crowdfunding
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I have my project page.
Now what?
Welcome to the Open Challenge
We want to run the race with you
Identify Your Network Donors Friends Family Board Members Personal network Coworkers Staff Fans Community
organizations
But don’t just have them donate
Old Fundraising
Development Director
Email to 100 donors asking for $10 each
Organization receives $1,000
Get your network to spread the word
Crowdfunding Development Director
Emails 100 donors asking for $10 each and to tell
100 of their friends.
100x100x$10 = $100,000
Same effort, but better result.
Everyone has different strengths Tell your supporters all
the ways they can help
Donate Spread the word Host a fundraiser Offer matching funds Feature your project on
their blog or social network
Provide creative ideas to get donors energized
Pre-Challenge Warm UpGetting Ready for the
Challenge Send emails, host an event,
make phone calls Feature the Challenge on your
organization’s homepage Prepare an “elevator pitch” Spread the word on social
networks like Facebook and Twitter
Connect with GlobalGiving www.Facebook.com/GlobalGiving Twitter: @GlobalGiving
CommunicateSuggested Communications Plan 1 day before Challenge: kick-off
reminder 1 week: Tell supporters how
you’re doing and how they can still help
2 weeks: Create the sense of competition
3 days before the end of the Challenge: Last push for outreach, stress the urgency to act now
After the Challenge: Thank everyone who helped you and let them know the results of their efforts.
Daily: Facebook, Twitter, other social networks.
Twitter Tips• Use your project page’s short url: http://goto.gg/###
Good tweets
Relevant hashtags Location
Project Page URL
character count
RTable tweets = 140 – (username + 4)
Facebook• link to project page
• clear instructions
• deadline
• create a facebook event
• post daily, Facebook feeds are fluid
Homework 3 Reasons the Future of Your Nonprofit Depends on Social
Media: http://blog.thekbuzz.com/2010/02/3-reasons-the-future-of-your-nonprofit-depends-on-social-media.html
Twitter for Nonprofits and Fundraising: http://fundraisingcoach.com/free-articles/twitter-for-nonprofits-and-fundraising/
Is the future of philanthropy all online? (mentions GlobalGiving!): http://gallowaygroup.wordpress.com/2010/04/14/is-the-future-of-philanthropy-all-online/
8 Tips for a Successful Social Media Cause Campaign: http://mashable.com/2010/05/10/social-cause-campaign/
Will You Marry Me? What Not-For-Profits get Wrong on the Web: http://www.huffingtonpost.com/george-weiner/will-you-marry-me-what-no_b_383216.html
The happy saga of Mr. Splashy Pants: http://www.futurefundraisingnow.com/future-fundraising/2010/02/the-happy-saga-of-mr-splashy-pants.html
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