global services marketing 2017

Print Ads

Manufacturing News (1-3 times/year; 4 local pubs)o Seattleo Birminghamo 2 others

Banner Ads (2; All 12 months; rotating)

Machinetools.com ModernMachineShop.com

SEO

Increase budget spend/campaigns for global services

Brochures

Shoot new pic for Preventative Maintenance Brochure cover ($500)o Current is not up to specs. Missing safety vest

Increase size of overall Global Services Brochure ($1500)o Current brochure is not to spec (fonts, etc). This will increase the size of the brochure to 6 pages.

Online Store Campaign

Postcard Mailer with promo offer Email blast Leave behind for sales reps

Marketing Tools

Location Magnetso Two Sets – One as soon as first new location is opened, adding Birmingham; Second when second

new location is opened Service Sticker for Electrical Cabinets

o Can be printed in house. Legacy logos with “If you need service on these machines, call #” Chip Clip

Email Blasts

1-2/month depending on product promotion

Case Studies/Customer Success Stories

Touch base with reps to see if we can put together some of these this year for use in mags