global it spending trends and ai adoption
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Global IT Spending Trends and AI Adoption
Sources552 IT decision makers at companies with 100 or more employees:
Location:
◾ 209 in the US
◾170 in Europe
◾173 in Asia
Global—Key Findings ◾ 43% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 32% expect a 1%–5% increase, 16% expect it to remain flat, and 8% expect a 1% or more decrease.
◾ 40% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 20% said it has lowered their IT budget.
◾Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 41% said their overall IT budget increased 6% or more in the past 90 days and 35% said 1%–5%, while 15% said it remained flat, and 10% said it decreased 1% or more.
◾ The top IT spending priority in 2020 is security (22%), followed by cloud computing (11%).
◾ In the event of cuts to the IT budget, security and cloud computing would be affected the most.
◾ The technology that respondents expect to have the greatest impact on their companies in the next five years is cybersecurity (37%), followed by IoT (34%) and AI/machine learning (30%).
◾ 32% have one or more ongoing AI projects currently, while 25% said AI is already incorporated in some processes or offerings, 20% have none but plan to in the future, and 13% said AI is extensively incorporated in their organization.
◾Among respondents who have one or more ongoing AI projects currently, 98% said results from big data and AI are measurable or very measurable.
◾Among respondents who have one or more ongoing AI projects currently, 92% started at least some last year, and 97% plan to start at least some this year.
March 11, 2020
Featured CompaniesAmazon.com Inc.AMZN US
Citrix Systems Inc.CTXS US
Microsoft Corp. MSFT US
NVIDIA Corp. NVDA US
Okta Inc. OKTA US
Palo Alto Networks Inc. PANW US
Salesforce.com Inc. CRM US
MethodologyOnline Panel Survey
Role:
◾41% head of IT/ CIO
◾19% CTO
◾14% CFO
◾13% purchasing manager
◾7% COO
◾5% other
Company Budget:
◾8% <USD 1 million
◾16% USD 1– 9 million
◾19% USD 10–49 million
◾19% USD 50–99 million
◾18% USD 100–249 million
◾12% USD 250 million– 1 billion
◾9% >USD 1 billion
No. of Employees:
◾39% 100–499
◾32% 500–999
◾29% 1,000+
Industry:
◾34% technology
◾14% industrial
◾9% business services
◾8% retail
◾7% financial/insurance
◾6% healthcare
◾5% public sector
◾3% energy
◾2% restaurant
◾2% media
◾9% other
SAMPLE2
Global—Key Findings, Cont. ◾Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (30%), followed by improved customer service (23%) and innovation/disruption (20%).
◾ The current mix of cloud workloads is 39% private, 33% public, and 28% hybrid. The expected mix in five years is 39% private, 30% public, and 31% hybrid.
◾ The top security priority in 2020 is cloud security (32%), followed by network security (31%) and data security (28%).
◾ The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (46%), followed by Cisco (Cisco Systems) (32%) and Amazon (Amazon.com) (30%).
US—Key Findings ◾ 48% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 25% expect a 1%–5% increase, 19% expect it to remain flat, and 8% expect a 1%–10% decrease.
◾ 47% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 16% said it has lowered their IT budget.
◾Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 54% said their overall IT budget increased 6% or more in the past 90 days and 27% said 1%–5%, while 10% said it remained flat, and 8% said it decreased 1% or more.
◾ The top IT spending priority in 2020 is security (22%), followed by networking (14%) and cloud computing (9%).
◾ In the event of cuts to the IT budget, security, cloud computing, and digital marketing would be affected the most.
◾ The technology that respondents expect to have the greatest impact on their companies in the next five years is IoT (37%), followed by factory automation (36%), the hybrid cloud (30%), and the public cloud (25%).
◾ 28% have one or more ongoing AI projects currently, while 24% said AI is already incorporated in some processes or offerings, 22% said AI is extensively incorporated in their organization, and 13% have none but plan to in the future. 12% have no plans to adopt AI.
◾Among respondents who have one or more ongoing AI projects currently, 100% said results from big data and AI are measurable or very measurable.
◾Among respondents who have one or more ongoing AI projects currently, 93% started at least some last year, and 97% plan to start at least some this year.
◾Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (28%), followed by improved customer service (26%) and innovation/disruption (19%).
◾ The current mix of cloud workloads is 42% private, 31% public, and 28% hybrid. The expected mix in five years is 41% private, 27% public, and 31% hybrid.
◾ The top security priority in 2020 is cloud security (28%), followed by data security (27%) and network security (26%).
◾ The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (47%), followed by Amazon (37%) and Cisco (29%).
Europe—Key Findings ◾ 43% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 36% expect a 1%–5% increase, 12% expect it to remain flat, and 9% expect a 1%–10% decrease.
◾ 33% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 16% said it has lowered their IT budget.
◾Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 39% said their overall IT budget increased 1%–5% in the past 90 days and 36% said 6% or more, while 16% said it remained flat, and 10% said it decreased 1% or more.
◾ The top IT spending priority in 2020 is security (25%), followed by cloud computing (11%).
◾ In the event of cuts to the IT budget, security, infrastructure/data center, and cloud computing would be affected the most.
SAMPLE3
Europe—Key Findings, Cont. ◾ The technology that respondents expect to have the greatest impact on their companies in the next five years is cybersecurity (40%), followed by AI/machine learning (36%).
◾ 34% have one or more ongoing AI projects currently, while 28% said AI is already incorporated in some processes or offerings, 24% have none but plan to in the future, and 6% said AI is extensively incorporated in their organization. 8% have no plans to adopt AI.
◾Among respondents who have one or more ongoing AI projects currently, 97% said results from big data and AI are measurable or very measurable.
◾Among respondents who have one or more ongoing AI projects currently, 92% started at least some last year, and 97% plan to start at least some this year.
◾Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (28%), followed by innovation/disruption (23%) and improved customer service (21%).
◾ The current mix of cloud workloads is 41% private, 31% public, and 28% hybrid. The expected mix in five years is 41% private, 30% hybrid, and 29% public.
◾ The top security priority in 2020 is cloud security (32%), followed by data security (30%).
◾ The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (43%), followed by Cisco (35%) and McAfee (29%).
Asia—Key Findings ◾ 39% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 37% expect a 1%–5% increase, 16% expect it to remain flat, and 8% expect it a 1% or more decrease.
◾ 40% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 29% said it has lowered their IT budget.
◾Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 38% said their overall IT budget increased 1%–5% in the past 90 days and 29% said 6% or more, while 21% said it remained flat, and 11% said it decreased 1% or more.
◾ The top IT spending priority in 2020 is security (20%), followed by cloud computing (13%).
◾ In the event of cuts to the IT budget, security and cloud computing would be affected the most.
◾ The technologies that respondents expect to have the greatest impact on their companies in the next five years are AI/machine learning, cybersecurity, and IoT (34% each).
◾ 36% have one or more ongoing AI projects currently, while 24% have none but plan to in the future, 23% said AI is already incorporated in some processes or offerings, and 10% said AI is extensively incorporated in their organization. 8% have no plans to adopt AI.
◾Among respondents who have one or more ongoing AI projects currently, 97% said results from big data and AI are measurable or very measurable.
◾Among respondents who have one or more ongoing AI projects currently, 93% started at least some last year, and 97% plan to start at least some this year.
◾Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (34%), followed by improved customer service (20%) and innovation/disruption (18%).
◾ The current mix of cloud workloads is 34% private, 36% public, and 30% hybrid. The expected mix in five years is 33% public, 34% private, and 33% hybrid.
◾ The top security priority in 2020 is network security (38%), followed by cloud security (36%).
◾ The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (47%), followed by Cisco (33%) and Amazon (28%).
Page 4
How do you expect your 2020 IT budget to compare to your 2019 IT budget?
43% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 32% expect a 1%–5% increase, 16% expect it to remain flat, and 8% expect a 1% or more decrease.
Global—2020 IT Budget Expectations
12%
31%
32%
16%
5%
2%
1%
12%
32%
31%
19%
4%
2%
1%
11%
29%
31%
23%
3%
2%
1%
10%
37%
32%
15%
3%
1%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Above more than 10%
Above by 6-10%
Above by 1-5%
Flat
Below by 1-5%
Below by 6-10%
Below by more than 10%
Mar-20 Jul-19 Mar-19 Aug-18
Page 5
How have the following affected your company's willingness to spend on IT projects for 2020 in the past 90 days, if at all?
40% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 20% said it has lowered their IT budget.
Global—Impact of Macro Events on 2020 IT Budget
40%
35%
33%
28%
19%
20%
24%
27%
27%
18%
29%
34%
34%
35%
43%
10%
7%
6%
10%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Coronavirus/ Covid-19
Macro uncertainties (slowerglobal growth, risk of
recession)
Tariffs/ Trade war
Volatility in the equitymarkets
Other
Raising IT budgets Lowering IT budgets No Change Wait and See
Page 6
In the previous question, you indicated that macro events (e.g., tariffs) have affected your company's willingness to spend on IT projects for 2020 in the past 90 days. Can you estimate by how much your overall 2020 IT budget has changed in the past 90 days?
Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 41% said their overall IT budget increased 6% or more in the past 90 days and 35% said 1%–5%, while 15% said it remained flat, and 10% said it decreased 1% or more.
Global—% Impact of Macro Events on 2020 IT Budget
14%
27%
35%
15%
6%
2%
2%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Above more than 10%
Above by 6-10%
Above by 1-5%
In-line
Below by 1-5%
Below by 6-10%
Below by more than 10%
Not sure
Mar-20
Page 7
Please drag and drop the following in order of your top IT spending priorities for 2020, with No. 1 being the most important.
The top IT spending priority in 2020 is security (22%), followed by cloud computing (11%).
Global—IT Spending Priorities in 2020
22%
11%
9%
8%
7%
7%
7%
6%
5%
5%
5%
5%
4%
10%
14%
9%
10%
6%
9%
6%
10%
4%
5%
6%
6%
6%
7%
11%
10%
9%
7%
6%
7%
7%
8%
6%
9%
7%
6%
7%
8%
8%
10%
5%
8%
6%
9%
9%
8%
8%
6%
9%
8%
8%
7%
8%
8%
7%
7%
9%
9%
7%
8%
6%
7%
6%
7%
7%
8%
10%
7%
7%
7%
9%
5%
8%
9%
8%
6%
6%
7%
6%
9%
8%
9%
6%
8%
9%
9%
8%
9%
6%
6%
8%
8%
9%
7%
7%
9%
7%
8%
8%
8%
9%
5%
6%
7%
7%
8%
9%
8%
7%
8%
12%
7%
8%
8%
6%
7%
7%
6%
8%
7%
9%
8%
8%
6%
9%
10%
11%
5%
5%
7%
9%
9%
7%
8%
9%
8%
8%
6%
9%
9%
5%
6%
7%
6%
8%
8%
10%
7%
8%
11%
7%
10%
8%
6%
4%
7%
6%
8%
10%
8%
7%
9%
9%
11%
9%
6%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Security
Cloud computing
Networking, Voice and DataCommunications
Infrastructure and DataCenter
ERP Applications
Machine Learning/ArtificialIntelligence
Legacy Modernization
Digital Transformation
Digital Marketing
SaaS
Mobile
CRM
BI/Analytics
1 2 3 4 5 6 7 8 9 10 11 12 13
Page 8 Page 8
In the event of cuts to your IT budget, which two broad categories of spending would be affected the most?
In the event of cuts to the IT budget, security and cloud computing would be affected the most.
Global—Categories of Spend Vulnerable to Budget Cuts
26%
21%
16%
15%
15%
14%
12%
12%
12%
11%
11%
9%
8%
1%
21%
20%
15%
16%
14%
11%
11%
17%
15%
9%
17%
12%
9%
0%
0% 5% 10% 15% 20% 25% 30%
Security
Cloud computing
Digital Marketing
Infrastructure and Data Center
Digital Transformation
Networking, Voice and Data Communications
BI/Analytics
Machine Learning/Artificial Intelligence
Legacy Modernization
SaaS
Mobile
ERP Applications
CRM
Other
Mar-20 Jul-19
Page 9
Which technology do you expect to have the greatest impact on your company in the next five years? (Choose up to three.)
The technology that respondents expect to have the greatest impact on their companies in the next five years is cybersecurity (37%), followed by IoT (34%) and AI/machine learning (30%).
Global—Technology with the Greatest Impact in the Next 5 Years
37%
34%
30%
27%
25%
21%
20%
18%
18%
17%
14%
33%
31%
29%
25%
30%
24%
19%
19%
17%
20%
15%
39%
31%
31%
24%
35%
25%
21%
24%
16%
15%
15%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
CyberSecurity
Internet of Things (IoT)
AI / Machine Learning
Hybrid Cloud
Big Data
Public Cloud
Software-as-a-Service
Automation technologies
FinTech
Factory automation
Blockchain
Mar-20 Jul-19 Mar-19
Page 10
What is the level of AI adoption in your organization?
32% have one or more ongoing AI projects currently, while 25% said AI is already incorporated in some processes or offerings, 20% have none but plan to in the future, and 13% said AI is extensively incorporated in their organization.
Global—AI Adoption
10%
20%
32%
25%
13%
8%
20%
38%
23%
11%
10%
28%
36%
18%
9%
7%
25%
36%
24%
8%
0% 5% 10% 15% 20% 25% 30% 35% 40%
No plans to adopt AI
No current projects, but planning todo so in the future
One or more AI projects currentlyongoing
AI is already incorporated in someprocesses or offerings
AI is extensively incorporated intoprocesses or offerings (at scale)
Mar-20 Jul-19 Mar-19 Aug-18
Page 11
Do you see measurable results from big data and AI?
Among respondents who have one or more ongoing AI projects currently, 98% said results from big data and AI are measurable or very measurable.
Global—Measurability of Results from Big Data and AI
48%
50%
2%
42%
52%
6%
44%
51%
5%
40%
56%
4%
0% 10% 20% 30% 40% 50% 60%
Very measurable
Measurable
Not very measurable
Mar-20 Jul-19 Mar-19 Aug-18
Page 12
How many AI projects did your company start last year?
Among respondents who have one or more ongoing AI projects currently, 92% started at least some last year, and 97% plan to start at least some this year.
Global—No. of AI Projects Underway or Expected
How many AI projects do you expect your company to start this year?
48%
44%
7%
32%
56%
11%
32%
7%
34%
59%
7%
0% 20% 40% 60%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18
51%
46%
4%
40%
53%
7%
42%
55%
4%
42%
53%
5%
0% 20% 40% 60%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18
Page 13
What is the top objective of AI investment? (Choose one.)
Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (30%), followed by improved customer service (23%) and innovation/disruption (20%).
Global—Top Objective of AI Investment
30%
23%
20%
10%
9%
8%
30%
19%
14%
8%
20%
8%
29%
17%
20%
8%
18%
9%
35%
17%
14%
10%
15%
8%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Advanced analytics/better decisions
Improve customer service
Innovation/disruption
Decrease expenses
Speed to market
Monetization
Mar-20 Jul-19 Mar-19 Aug-18
Page 14
What is your current mix of private, hybrid, and public cloud workloads?
The current mix of cloud workloads is 39% private, 33% public, and 28% hybrid. The expected mix in five years is 39% private, 30% public, and 31% hybrid.
Global—Cloud Mix
What do you think your mix will be in five years of private, hybrid, and public cloud workloads?
39%
28%
33%
39%
28%
33%
0% 10% 20% 30% 40% 50%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
39%
31%
30%
38%
30%
32%
0% 10% 20% 30% 40% 50%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
Page 15
Which areas of security are your organization’s top priorities in terms of spending in the next 12 months (2020)? (Select the top three.)
The top security priority in 2020 is cloud security (32%), followed by network security (31%) and data security (28%).
Global—Security Priorities
32%
31%
28%
21%
21%
20%
19%
18%
18%
17%
17%
16%
13%
0% 5% 10% 15% 20% 25% 30% 35%
Cloud Security (SaaS or CASB)
Network Security (Firewalls, IPS, IDS, etc)
Data Security (DLP, encryption, etc)
Threat Intel. / Sec. info and event mgt (SIEM)
Application Security (ex-vul mgt)
Managed Security Services
Email Security
Secure Web Gateways (appliances or cloud)
Identity and Access Mgt (includes gov. and ex-privilegedaccess mgt)
Endpoint Sec. (incl. endpoint detection/response)
Vulnerability Management
Security Awareness Training
Privileged Access Management (PAM)
Mar-20
Page 16
Choose the top security vendors that you plan the largest percentage spend increase in 2020 vs. 2019. (Select up to three.)
The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (46%), followed by Cisco (32%) and Amazon (30%).
Global—Security Vendors
46% 32%
30% 24%
16% 7% 7%
7% 7% 7%
6% 6% 5% 5%
5% 5% 5% 5% 5% 5% 5%
4% 4%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
MicrosoftCisco
AmazonMcAfee
SymantecCheck Point
CloudflareJuniper
Trend MicroCrowdStrike
CyberArkProofpoint
FortinetAkamai
Palo Alto NetworksZscaler
Carbon BlackOkta
MimecastRapid 7Tanium
F5 NetworksSailpoint
Other
Mar-20
Page 17
What is your role with the company?
This survey comprised 552 IT decision makers at companies with 100 or more employees: 209 in the US, 170 in Europe, and 173 in Asia.
Global—Demographic Information (Role with Company and No. of Employees)
How many total employees are there at your company?
39%
32%
29%
41%
31%
28%
40%
29%
31%
43%
32%
24%
0% 10% 20% 30% 40% 50%
Small (100-499employees)
Medium (500-999employees)
Large (1000 ormore employees)
Mar-20 Jul-19 Mar-19 Aug-18
41%
19%
14%
13%
7%
5%
41%
21%
11%
12%
7%
7%
36%
18%
9%
15%
9%
12%
45%
20%
11%
13%
7%
4%
0% 10% 20% 30% 40% 50%
Head of IT/CIO
CTO
CFO
PurchasingManager
COO
Other
Mar-20 Jul-19 Mar-19 Aug-18
Page 18
Indicate your annual IT budget size.
Global—Demographic Information (Budget Size and Industry)
In which industry do you classify your company?
This survey comprised 552 IT decision makers at companies with 100 or more employees: 209 in the US, 170 in Europe, and 173 in Asia.
34%
14%
9%
8%
7%
6%
5%
3%
2%
2%
9%
27%
17%
8%
9%
11%
7%
7%
3%
1%
2%
8%
29%
13%
10%
9%
8%
7%
9%
6%
1%
2%
7%
27%
20%
9%
11%
7%
7%
3%
6%
2%
3%
5%
0% 10% 20% 30% 40%
Technology
Industrial
Business Services
Retail
Financial/Ins.
Healthcare
Public Sector
Energy
Restaurant
Media
Other
Mar-20 Jul-19 Mar-19 Aug-18
8%
16%
19%
19%
18%
12%
9%
7%
17%
20%
20%
18%
12%
6%
12%
17%
23%
19%
15%
9%
5%
7%
18%
22%
21%
16%
11%
6%
0% 5% 10% 15% 20% 25%
Less than $1m
$1 - $9m
$10 - $49m
$50 - $99m
$100 - $249m
$250m - $1b
More than $1b
Mar-20 Jul-19 Mar-19 Aug-18
Page 19
How do you expect your 2020 IT budget to compare to your 2019 IT budget?
48% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 25% expect a 1%–5% increase, 19% expect it to remain flat, and 8% expect a 1%–10% decrease.
US—2020 IT Budget Expectations
19%
29%
25%
19%
3%
3%
2%
15%
28%
27%
23%
6%
3%
1%
12%
27%
31%
25%
2%
4%
1%
13%
38%
26%
14%
5%
1%
2%
15%
35%
34%
12%
2%
1%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Above more than 10%
Above by 6-10%
Above by 1-5%
Flat
Below by 1-5%
Below by 6-10%
Below by more than 10%
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 20
How have the following affected your company's willingness to spend on IT projects for 2020 in the past 90 days, if at all?
47% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 16% said it has lowered their IT budget.
US—Impact of Macro Events on 2020 IT Budget
47%
39%
40%
35%
24%
16%
24%
27%
27%
16%
25%
30%
26%
27%
41%
12%
8%
6%
11%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Coronavirus/ Covid-19
Macro uncertainties (slowerglobal growth, risk of
recession)
Tariffs/ Trade war
Volatility in the equitymarkets
Other
Raising IT budgets Lowering IT budgets No Change Wait and See
Page 21
In the previous question, you indicated that macro events (e.g., tariffs) have affected your company's willingness to spend on IT projects for 2020 in the past 90 days. Can you estimate by how much your overall 2020 IT budget has changed in the past 90 days?
Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 54% said their overall IT budget increased 6% or more in the past 90 days and 27% said 1%–5%, while 10% said it remained flat, and 8% said it decreased 1% or more.
US—% Impact of Macro Events on 2020 IT Budget
23%
31%
27%
10%
4%
2%
2%
0%
0% 5% 10% 15% 20% 25% 30% 35%
Above more than 10%
Above by 6-10%
Above by 1-5%
In-line
Below by 1-5%
Below by 6-10%
Below by more than 10%
Not sure
Mar-20
Page 22
Please drag and drop the following in order of your top IT spending priorities for 2020, with No. 1 being the most important.
The top IT spending priority in 2020 is security (22%), followed by networking (14%) and cloud computing (9%).
US—IT Spending Priorities in 2020
22%
14%
9%
8%
7%
7%
7%
6%
6%
5%
4%
4%
3%
10%
10%
16%
7%
8%
4%
6%
8%
10%
6%
3%
6%
7%
6%
12%
11%
9%
9%
7%
4%
9%
8%
6%
8%
5%
6%
4%
7%
10%
11%
8%
5%
8%
9%
7%
7%
9%
8%
8%
8%
9%
8%
7%
8%
8%
8%
7%
8%
9%
7%
8%
7%
7%
8%
7%
8%
8%
7%
13%
8%
6%
3%
9%
9%
8%
5%
7%
5%
5%
6%
11%
10%
8%
8%
11%
7%
11%
8%
8%
7%
5%
11%
7%
9%
8%
8%
8%
9%
7%
6%
8%
6%
7%
5%
8%
9%
6%
6%
8%
9%
11%
9%
8%
9%
9%
5%
8%
6%
8%
7%
8%
8%
7%
5%
9%
10%
11%
4%
4%
6%
11%
8%
11%
10%
6%
9%
8%
8%
9%
7%
6%
6%
8%
6%
7%
12%
6%
7%
8%
9%
10%
8%
8%
6%
6%
3%
5%
9%
6%
7%
9%
8%
11%
11%
8%
11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Security
Networking, Voice and DataComm.
Cloud computing
Infrastructure and DataCenter
Machine Learning/ArtificialIntelligence
Legacy Modernization
ERP Applications
Mobile
Digital Transformation
SaaS
Digital Marketing
BI/Analytics
CRM
1 2 3 4 5 6 7 8 9 10 11 12 13
Page 23 Page 23
In the event of cuts to your IT budget, which two broad categories of spending would be affected the most?
In the event of cuts to the IT budget, security, cloud computing, and digital marketing would be affected the most.
US—Categories of Spend Vulnerable to Budget Cuts
25%
20%
17%
16%
15%
14%
13%
12%
11%
11%
9%
8%
7%
0%
20%
15%
10%
8%
18%
18%
20%
23%
3%
18%
12%
12%
5%
0%
0% 5% 10% 15% 20% 25% 30%
Security
Cloud computing
Digital Marketing
Networking, Voice and Data Communications
Infrastructure and Data Center
Machine Learning/Artificial Intelligence
Legacy Modernization
Mobile
BI/Analytics
Digital Transformation
SaaS
ERP Applications
CRM
Other
Mar-20 Jul-19
Page 24
Which technology do you expect to have the greatest impact on your company in the next five years? (Choose up to three.)
The technology that respondents expect to have the greatest impact on their companies in the next five years is IoT (37%), followed by factory automation (36%), the hybrid cloud (30%), and the public cloud (25%).
US—Technology with the Greatest Impact in the Next 5 Years
37%
36%
30%
25%
22%
22%
21%
21%
18%
13%
9%
25%
19%
28%
28%
25%
25%
21%
21%
18%
39%
11%
27%
13%
24%
31%
27%
32%
19%
24%
20%
38%
12%
39%
25%
37%
35%
29%
26%
35%
8%
14%
39%
34%
33%
36%
37%
29%
29%
16% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Internet of Things (IoT)
Factory automation
Hybrid Cloud
Public Cloud
AI / Machine Learning
Big Data
Automation technologies
Software-as-a-Service
FinTech
CyberSecurity
Blockchain
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 25
What is the level of AI adoption in your organization?
28% have one or more ongoing AI projects currently, while 24% said AI is already incorporated in some processes or offerings, 22% said AI is extensively incorporated in their organization, and 13% have none but plan to in the future. 12% have no plans to adopt AI.
US—AI Adoption
12%
13%
28%
24%
22%
13%
22%
29%
23%
15%
13%
28%
35%
20%
5%
9%
21%
28%
34%
8%
8%
21%
41%
21%
9%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
No plans to adopt AI
No current projects, but planning todo so in the future
One or more AI projects currentlyongoing
AI is already incorporated in someprocesses or offerings
AI is extensively incorporated intoprocesses or offerings (at scale)
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 26
Do you see measurable results from big data and AI?
Among respondents who have one or more ongoing AI projects currently, 100% said results from big data and AI are measurable or very measurable.
US—Measurability of Results from Big Data and AI
64%
36%
0%
50%
44%
6%
52%
43%
5%
52%
47%
1%
47%
48%
5%
0% 10% 20% 30% 40% 50% 60% 70%
Very measurable
Measurable
Not very measurable
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 27
How many AI projects did your company start last year?
Among respondents who have one or more ongoing AI projects currently, 93% started at least some last year, and 97% plan to start at least some this year.
US—No. of AI Projects Underway or Expected
How many AI projects do you expect your company to start this year?
60%
33%
7%
48%
43%
9%
34%
57%
9%
47%
49%
5%
40%
47%
12%
0% 20% 40% 60% 80%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
60%
37%
4%
49%
45%
5%
42%
53%
5%
49%
47%
5%
40%
47%
12%
0% 20% 40% 60% 80%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 28
What is the top objective of AI investment? (Choose one.)
Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (28%), followed by improved customer service (26%) and innovation/disruption (19%).
US—Top Objective of AI Investment
28%
26%
19%
11%
9%
8%
33%
17%
8%
25%
6%
10%
23%
18%
19%
21%
8%
11%
23%
28%
15%
13%
9%
12%
0% 5% 10% 15% 20% 25% 30% 35%
Advanced analytics/better decisions
Improve customer service
Innovation/disruption
Speed to market
Decrease expenses
Monetization
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 29
What is your current mix of private, hybrid, and public cloud workloads?
The current mix of cloud workloads is 42% private, 31% public, and 28% hybrid. The expected mix in five years is 41% private, 27% public, and 31% hybrid.
US—Cloud Mix
What do you think your mix will be in five years of private, hybrid, and public cloud workloads?
42%
28%
31%
38%
27%
35%
0% 20% 40% 60%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
41%
31%
27%
40%
28%
31%
0% 10% 20% 30% 40% 50%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
Page 30
Which areas of security are your organization’s top priorities in terms of spending in the next 12 months (2020)? (Select the top three.)
The top security priority in 2020 is cloud security (28%), followed by data security (27%) and network security (26%).
US—Security Priorities
28%
27%
26%
24%
24%
22%
22%
21%
17%
17%
16%
15%
10%
0% 5% 10% 15% 20% 25% 30%
Cloud Security (SaaS or CASB)
Data Security (DLP, encryption, etc)
Network Security (Firewalls, IPS, IDS, etc)
Threat Intel. / Sec. info and event mgt (SIEM)
Application Security (ex-vul mgt)
Secure Web Gateways (appliances or cloud)
Email Security
Endpoint Sec. (incl. endpoint detection/response)
Identity and Access Mgt (includes gov. and ex-privileged access mgt)
Managed Security Services
Vulnerability Management
Security Awareness Training
Privileged Access Management (PAM)
Mar-20
Page 31
Choose the top security vendors that you plan the largest percentage spend increase in 2020 vs. 2019. (Select up to three.)
The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (47%), followed by Amazon (37%) and Cisco (29%).
US—Security Vendors
47% 37%
29% 21%
17% 8% 8%
8% 8%
7% 7%
7% 6%
5% 5% 5% 5% 5% 5%
4% 3% 3% 3%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
MicrosoftAmazon
CiscoMcAfee
SymantecPalo Alto Networks
CloudflareOkta
CrowdStrikeJuniper
CyberArkCarbon Black
Check PointRapid 7
F5 NetworksAkamai
ProofpointZscaler
Trend MicroFortinet
MimecastSailpointTanium
Mar-20
Page 32
What is your role with the company?
This survey comprised 209 IT decision makers at companies with 100 or more employees in the US.
US—Demographic Information (Role with Company and No. of Employees)
How many total employees are there at your company?
20%
42%
12%
6%
14%
6%
14%
36%
20%
7%
12%
12%
14%
35%
16%
5%
17%
15%
14%
35%
21%
7%
17%
5%
15%
38%
20%
9%
10%
8%
0% 10% 20% 30% 40% 50%
CFO
Head of IT/CIO
CTO
COO
PurchasingManager
Other
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
49%
28%
23%
50%
27%
24%
50%
27%
24%
49%
29%
23%
39%
23%
38%
0% 20% 40% 60%
Small (100-499employees)
Medium (500-999employees)
Large (1000 ormore employees)
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 33
Indicate your annual IT budget size.
US—Demographic Information (Budget Size and Industry)
In which industry do you classify your company?
This survey comprised 209 IT decision makers at companies with 100 or more employees in the US.
43%
10%
7%
7%
7%
6%
3%
3%
2%
2%
11%
29%
12%
11%
7%
11%
7%
2%
8%
2%
1%
11%
29%
8%
12%
12%
8%
12%
2%
8%
4%
2%
5%
37%
10%
9%
7%
9%
7%
4%
3%
6%
3%
5%
27%
11%
11%
11%
7%
8%
2%
9%
4%
2%
8% 0% 20% 40% 60%
Technology
Industrial
Financial/Insurance
Business Services
Healthcare
Retail
Media
Public Sector
Energy
Restaurant
Other
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
11%
19%
18%
18%
18%
9%
8%
10%
22%
21%
19%
16%
7%
6%
14%
21%
27%
17%
13%
7%
3%
5%
22%
24%
18%
17%
9%
5%
5%
18%
16%
27%
20%
10%
5%
0% 10% 20% 30%
Less than $1m
$1 - $9m
$10 - $49m
$50 - $99m
$100 - $249m
$250m - $1b
More than $1b
Mar-20 Jul-19 Mar-19 Aug-18 Feb-18
Page 34
How do you expect your 2020 IT budget to compare to your 2019 IT budget?
43% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 36% expect a 1%–5% increase, 12% expect it to remain flat, and 9% expect a 1%–10% decrease.
Europe—2020 IT Budget Expectations
8%
35%
36%
12%
5%
3%
1%
7%
34%
31%
20%
5%
2%
1%
8%
30%
33%
24%
2%
1%
1%
7%
36%
34%
16%
4%
2%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Above more than 10%
Above by 6-10%
Above by 1-5%
Flat
Below by 1-5%
Below by 6-10%
Below by more than 10%
Mar-20 Jul-19 Mar-19 Aug-18
Page 35
How have the following affected your company's willingness to spend on IT projects for 2020 in the past 90 days, if at all?
33% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 16% said it has lowered their IT budget.
Europe—Impact of Macro Events on 2020 IT Budget
33%
32%
29%
23%
19%
16%
23%
24%
26%
16%
38%
37%
40%
42%
44%
12%
8%
7%
9%
21%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Coronavirus/ Covid-19
Macro uncertainties (slowerglobal growth, risk of
recession)
Tariffs/ Trade war
Volatility in the equitymarkets
Other
Raising IT budgets Lowering IT budgets No Change Wait and See
Page 36
In the previous question, you indicated that macro events (e.g., tariffs) have affected your company's willingness to spend on IT projects for 2020 in the past 90 days. Can you estimate by how much your overall 2020 IT budget has changed in the past 90 days?
Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 39% said their overall IT budget increased 1%–5% in the past 90 days and 36% said 6% or more, while 16% said it remained flat, and 10% said it decreased 1% or more.
Europe—% Impact of Macro Events on 2020 IT Budget
9%
27%
39%
16%
4%
3%
2%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Above more than 10%
Above by 6-10%
Above by 1-5%
In-line
Below by 1-5%
Below by 6-10%
Below by more than 10%
Not sure
Mar-20
Page 37
Please drag and drop the following in order of your top IT spending priorities for 2020, with No. 1 being the most important.
The top IT spending priority in 2020 is security (25%), followed by cloud computing (11%).
Europe—IT Spending Priorities in 2020
25%
11%
8%
8%
8%
8%
7%
6%
6%
5%
4%
4%
3%
14%
14%
4%
11%
6%
6%
8%
9%
6%
4%
9%
4%
5%
9%
12%
10%
6%
9%
5%
8%
5%
5%
8%
12%
5%
6%
6%
7%
4%
9%
6%
9%
6%
10%
9%
8%
9%
9%
7%
6%
6%
8%
8%
9%
8%
7%
6%
8%
12%
7%
5%
9%
5%
6%
6%
8%
9%
6%
13%
6%
6%
8%
9%
11%
5%
7%
6%
8%
8%
8%
5%
5%
11%
10%
7%
8%
12%
6%
4%
6%
9%
11%
9%
6%
7%
9%
8%
5%
7%
8%
11%
6%
5%
9%
5%
5%
12%
7%
8%
11%
9%
7%
6%
9%
4%
8%
9%
7%
8%
6%
9%
5%
5%
8%
8%
10%
14%
6%
8%
6%
6%
5%
8%
6%
9%
10%
9%
8%
5%
14%
1%
6%
11%
6%
8%
8%
9%
9%
8%
11%
6%
7%
9%
6%
5%
8%
6%
9%
12%
7%
7%
8%
7%
6%
14%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Security
Cloud computing
ERP Applications
Digital Transformation
Legacy Modernization
Machine Learning/Artificial Intelligence
CRM
Networking, Voice and Data Comm.
SaaS
Digital Marketing
Infrastructure and Data Center
Mobile
BI/Analytics
1 2 3 4 5 6 7 8 9 10 11 12 13
Page 38 Page 38
In the event of cuts to your IT budget, which two broad categories of spending would be affected the most?
In the event of cuts to the IT budget, security, infrastructure/data center, and cloud computing would be affected the most.
Europe—Categories of Spend Vulnerable to Budget Cuts
26%
18%
18%
16%
15%
13%
12%
12%
11%
11%
9%
9%
8%
1%
25%
13%
17%
14%
14%
9%
11%
15%
17%
11%
9%
19%
11%
1%
0% 5% 10% 15% 20% 25% 30%
Security
Infrastructure and Data Center
Cloud computing
Digital Marketing
Digital Transformation
SaaS
Networking, Voice and Data Communications
Machine Learning/Artificial Intelligence
Mobile
BI/Analytics
ERP Applications
Legacy Modernization
CRM
Other
Mar-20 Jul-19
Page 39
Which technology do you expect to have the greatest impact on your company in the next five years? (Choose up to three.)
The technology that respondents expect to have the greatest impact on their companies in the next five years is cybersecurity (40%), followed by AI/machine learning (36%).
Europe—Technology with the Greatest Impact in the Next 5 Years
40%
36%
30%
27%
26%
20%
19%
19%
18%
17%
13%
27%
29%
31%
27%
23%
27%
17%
19%
23%
17%
18%
43%
29%
30%
36%
27%
26%
18%
20%
20%
14%
14%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
CyberSecurity
AI / Machine Learning
Internet of Things (IoT)
Big Data
Hybrid Cloud
Public Cloud
Blockchain
Software-as-a-Service
Automation technologies
FinTech
Factory automation
Mar-20 Jul-19 Mar-19
Page 40
What is the level of AI adoption in your organization?
34% have one or more ongoing AI projects currently, while 28% said AI is already incorporated in some processes or offerings, 24% have none but plan to in the future, and 6% said AI is extensively incorporated in their organization. 8% have no plans to adopt AI.
Europe—AI Adoption
8%
24%
34%
28%
6%
9%
15%
41%
27%
8%
7%
31%
36%
18%
8%
7%
21%
40%
24%
9%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
No plans to adopt AI
No current projects, but planning todo so in the future
One or more AI projects currentlyongoing
AI is already incorporated in someprocesses or offerings
AI is extensively incorporated intoprocesses or offerings (at scale)
Mar-20 Jul-19 Mar-19 Aug-18
Page 41
Do you see measurable results from big data and AI?
Among respondents who have one or more ongoing AI projects currently, 97% said results from big data and AI are measurable or very measurable.
Europe—Measurability of Results from Big Data and AI
38%
59%
3%
35%
57%
9%
28%
64%
7%
27%
66%
6%
0% 10% 20% 30% 40% 50% 60% 70%
Very measurable
Measurable
Not very measurable
Mar-20 Jul-19 Mar-19 Aug-18
Page 42
How many AI projects did your company start last year?
Among respondents who have one or more ongoing AI projects currently, 92% started at least some last year, and 97% plan to start at least some this year.
Europe—No. of AI Projects Underway or Expected
How many AI projects do you expect your company to start this year?
42%
50%
8%
25%
61%
14%
22%
68%
9%
29%
58%
13%
0% 20% 40% 60% 80%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18
45%
52%
3%
37%
53%
10%
23%
73%
4%
38%
55%
7%
0% 20% 40% 60% 80%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18
Page 43
What is the top objective of AI investment? (Choose one.)
Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (28%), followed by innovation/disruption (23%) and improved customer service (21%).
Europe—Top Objective of AI Investment
28%
23%
21%
12%
9%
7%
22%
13%
25%
14%
11%
15%
21%
21%
21%
6%
8%
22%
33%
17%
16%
14%
6%
14%
0% 5% 10% 15% 20% 25% 30% 35%
Advanced analytics/better decisions
Innovation/disruption
Improve customer service
Decrease expenses
Monetization
Speed to market
Mar-20 Jul-19 Mar-19 Aug-18
Page 44
What is your current mix of private, hybrid, and public cloud workloads?
The current mix of cloud workloads is 41% private, 31% public, and 28% hybrid. The expected mix in five years is 41% private, 30% hybrid, and 29% public.
Europe—Cloud Mix
What do you think your mix will be in five years of private, hybrid, and public cloud workloads?
41%
28%
31%
43%
27%
30%
0% 10% 20% 30% 40% 50%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
41%
30%
29%
41%
29%
30%
0% 10% 20% 30% 40% 50%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
Page 45
Which areas of security are your organization’s top priorities in terms of spending in the next 12 months (2020)? (Select the top three.)
The top security priority in 2020 is cloud security (32%), followed by data security (30%).
Europe—Security Priorities
32%
30%
29%
22%
21%
20%
20%
19%
19%
18%
13%
12%
12%
0% 5% 10% 15% 20% 25% 30% 35%
Cloud Security (SaaS or CASB)
Data Security (DLP, encryption, etc)
Network Security (Firewalls, IPS, IDS, etc)
Managed Security Services
Threat Intel. / Sec. info and event mgt (SIEM)
Identity and Access Mgt (includes gov. and ex-privileged accessmgt)
Vulnerability Management
Email Security
Security Awareness Training
Application Security (ex-vul mgt)
Privileged Access Management (PAM)
Secure Web Gateways (appliances or cloud)
Endpoint Sec. (incl. endpoint detection/response)
Mar-20
Page 46
Choose the top security vendors that you plan the largest percentage spend increase in 2020 vs. 2019. (Select up to three.)
The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (43%), followed by Cisco (35%) and McAfee (29%).
Europe—Security Vendors
43% 35%
29% 22%
17% 9%
8% 7%
6% 6% 6% 6%
5% 5% 5% 5%
5% 4% 4% 4%
4% 4%
3% 1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
MicrosoftCisco
McAfeeAmazon
SymantecCheck Point
CloudflareJuniperFortinetAkamai
MimecastTanium
ProofpointZscaler
SailpointCrowdStrike
Rapid 7Palo Alto Networks
CyberArkCarbon BlackF5 NetworksTrend Micro
OktaOther
Mar-20
Page 47
What is your role with the company?
This survey comprised 170 IT decision makers at companies with 100 or more employees in Europe.
Europe—Demographic Information (Role with Company and No. of Employees)
How many total employees are there at your company?
38%
25%
12%
9%
8%
8%
41%
25%
11%
10%
7%
5%
36%
20%
5%
11%
14%
13%
44%
21%
11%
11%
7%
7%
0% 20% 40% 60%
Head ofIT/CIO
CTO (ChiefTechnology
Officer)
CFO (ChiefFinancialOfficer)
PurchasingManager
COO (ChiefOperatingOfficer)
Other
Mar-20 Jul-19 Mar-19 Aug-18
35%
34%
31%
39%
35%
26%
36%
29%
36%
46%
36%
18%
0% 10% 20% 30% 40% 50%
Small (100-499employees)
Medium (500-999 employees)
Large (1000 ormore
employees)
Mar-20 Jul-19 Mar-19 Aug-18
Page 48
Indicate your annual IT budget size.
Europe—Demographic Information (Budget Size and Industry)
In which industry do you classify your company?
This survey comprised 170 IT decision makers at companies with 100 or more employees in Europe.
6%
18%
12%
19%
21%
16%
8%
6%
14%
22%
19%
20%
15%
5%
15%
14%
22%
19%
14%
8%
8%
7%
19%
20%
18%
15%
14%
7%
0% 5% 10% 15% 20% 25%
Less than $1m
$1 - $9m
$10 - $49m
$50 - $99m
$100 - $249m
$250m - $1b
More than $1b
Mar-20 Jul-19 Mar-19 Aug-18
25%
14%
11%
11%
9%
9%
6%
4%
3%
1%
8%
25%
21%
7%
11%
5%
11%
7%
3%
1%
2%
6%
27%
12%
13%
7%
9%
7%
8%
6%
1%
0%
11%
18%
15%
3%
14%
10%
11%
13%
7%
1%
2%
6%
0% 10% 20% 30%
Technology
Industrial
Public Sector
Retail
Healthcare
Financial/Ins.
BusinessServices
Energy
Restaurant
Media
Other
Mar-20 Jul-19 Mar-19 Aug-18
Page 49
How do you expect your 2020 IT budget to compare to your 2019 IT budget?
39% expect their 2020 IT budget to increase 6% or more vs. their 2019 IT budget, while 37% expect a 1%–5% increase, 16% expect it to remain flat, and 8% expect it a 1% or more decrease.
Asia—2020 IT Budget Expectations
9%
30%
37%
16%
6%
1%
1%
13%
36%
37%
13%
0%
1%
0%
14%
31%
31%
20%
4%
1%
0%
9%
38%
34%
16%
1%
1%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Above more than 10%
Above by 6-10%
Above by 1-5%
Flat
Below by 1-5%
Below by 6-10%
Below by more than 10%
Mar-20 Jul-19 Mar-19 Aug-18
Page 50
How have the following affected your company's willingness to spend on IT projects for 2020 in the past 90 days, if at all?
40% said COVID-19 has increased their company's willingness to spend on IT projects for 2020 in the past 90 days, while 29% said it has lowered their IT budget.
Asia—Impact of Macro Events on 2020 IT Budget
40%
32%
29%
25%
13%
29%
27%
29%
28%
21%
25%
35%
36%
36%
46%
6%
6%
5%
11%
20%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Coronavirus/ Covid-19
Macro uncertainties (slowerglobal growth, risk of
recession)
Tariffs/ Trade war
Volatility in the equitymarkets
Other
Raising IT budgets Lowering IT budgets No Change Wait and See
Page 51
In the previous question, you indicated that macro events (e.g., tariffs) have affected your company's willingness to spend on IT projects for 2020 in the past 90 days. Can you estimate by how much your overall 2020 IT budget has changed in the past 90 days?
Among respondents who said macro events have affected their company's willingness to spend on IT projects for 2020 in the past 90 days, 38% said their overall IT budget increased 1%–5% in the past 90 days and 29% said 6% or more, while 21% said it remained flat, and 11% said it decreased 1% or more.
Asia—% Impact of Macro Events on 2020 IT Budget
7%
22%
38%
21%
8%
1%
2%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Above more than 10%
Above by 6-10%
Above by 1-5%
In-line
Below by 1-5%
Below by 6-10%
Below by more than 10%
Not sure
Mar-20
Page 52
Please drag and drop the following in order of your top IT spending priorities for 2020, with No. 1 being the most important.
The top IT spending priority in 2020 is security (20%), followed by cloud computing (13%).
Asia—IT Spending Priorities in 2020
20%
13%
12%
8%
6%
6%
6%
6%
6%
5%
5%
5%
4%
8%
10%
14%
5%
7%
6%
12%
9%
7%
4%
9%
5%
4%
7%
11%
6%
9%
7%
7%
5%
12%
5%
8%
5%
13%
6%
10%
8%
10%
12%
3%
12%
6%
6%
8%
8%
10%
6%
2%
10%
9%
10%
8%
8%
6%
6%
7%
6%
5%
10%
12%
3%
6%
9%
6%
11%
9%
12%
7%
8%
5%
7%
8%
4%
8%
6%
9%
6%
9%
9%
9%
13%
3%
9%
8%
3%
7%
11%
6%
7%
4%
10%
10%
9%
9%
8%
3%
7%
10%
8%
10%
4%
8%
7%
5%
9%
7%
6%
6%
14%
14%
5%
7%
8%
5%
7%
4%
6%
6%
10%
5%
10%
12%
7%
10%
8%
10%
6%
2%
9%
7%
9%
3%
6%
10%
8%
7%
13%
6%
13%
7%
4%
5%
3%
9%
6%
9%
8%
10%
15%
5%
7%
12%
5%
3%
8%
9%
8%
6%
10%
9%
9%
6%
8%
13%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Security
Cloud computing
Infrastructure and DataCenter
Digital Marketing
ERP Applications
BI/Analytics
Machine Learning/ArtificialIntelligence
Networking, Voice and DataCommunications
Legacy Modernization
SaaS
Digital Transformation
Mobile
CRM
1 2 3 4 5 6 7 8 9 10 11 12 13
Page 53 Page 53
In the event of cuts to your IT budget, which two broad categories of spending would be affected the most?
In the event of cuts to the IT budget, security and cloud computing would be affected the most.
Asia—Categories of Spend Vulnerable to Budget Cuts
27%
24%
20%
14%
14%
13%
12%
12%
12%
10%
9%
9%
8%
0% 5% 10% 15% 20% 25% 30%
Security
Cloud computing
Digital Transformation
BI/Analytics
Digital Marketing
Infrastructure and Data Center
Networking
Legacy Modernization
SaaS
CRM
Machine Learning/AI
ERP Applications
Mobile
Mar-20 Jul-19
Page 54
Which technology do you expect to have the greatest impact on your company in the next five years? (Choose up to three.)
The technologies that respondents expect to have the greatest impact on their companies in the next five years are AI/machine learning, cybersecurity, and IoT (34% each).
Asia—Technology with the Greatest Impact in the Next 5 Years
34%
34%
34%
28%
25%
24%
20%
18%
17%
17%
14%
36%
31%
41%
39%
23%
23%
17%
15%
15%
20%
14%
38%
36%
36%
38%
19%
20%
20%
16%
13%
16%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
AI / Machine Learning
CyberSecurity
Internet of Things (IoT)
Big Data
Factory automation
Hybrid Cloud
Software-as-a-Service
Public Cloud
FinTech
Blockchain
Automation technologies
Mar-20 Jul-19 Mar-19
Page 55
What is the level of AI adoption in your organization?
36% have one or more ongoing AI projects currently, while 24% have none but plan to in the future, 23% said AI is already incorporated in some processes or offerings, and 10% said AI is extensively incorporated in their organization. 8% have no plans to adopt AI.
Asia—AI Adoption
8%
24%
36%
23%
10%
2%
23%
46%
19%
10%
10%
24%
36%
16%
14%
5%
32%
40%
16%
7%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
No plans to adopt AI
No current projects, but planning todo so in the future
One or more AI projects currentlyongoing
AI is already incorporated in someprocesses or offerings
AI is extensively incorporated intoprocesses or offerings (at scale)
Mar-20 Jul-19 Mar-19 Aug-18
Page 56
Do you see measurable results from big data and AI?
Among respondents who have one or more ongoing AI projects currently, 97% said results from big data and AI are measurable or very measurable.
Asia—Measurability of Results from Big Data and AI
36%
61%
3%
39%
57%
4%
49%
49%
2%
43%
54%
3%
0% 10% 20% 30% 40% 50% 60% 70%
Very measurable
Measurable
Not very measurable
Mar-20 Jul-19 Mar-19 Aug-18
Page 57
How many AI projects did your company start last year?
Among respondents who have one or more ongoing AI projects currently, 93% started at least some last year, and 97% plan to start at least some this year.
Asia—No. of AI Projects Underway or Expected
How many AI projects do you expect your company to start this year?
39%
54%
7%
21%
67%
12%
38%
60%
2%
28%
69%
3%
0% 20% 40% 60% 80%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18
44%
53%
3%
32%
64%
4%
59%
40%
1%
39%
59%
2%
0% 20% 40% 60% 80%
A lot
Some
Very few
Mar-20 Jul-19 Mar-19 Aug-18
Page 58
What is the top objective of AI investment? (Choose one.)
Among respondents who have one or more ongoing AI projects currently, the top objective of investment is advanced analytics/better decisions (34%), followed by improved customer service (20%) and innovation/disruption (18%).
Asia—Top Objective of AI Investment
34%
20%
18%
10%
9%
8%
34%
15%
22%
4%
20%
4%
45%
10%
19%
10%
10%
6%
46%
10%
11%
9%
17%
6%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Advanced analytics/better decisions
Improve customer service
Innovation/disruption
Decrease expenses
Speed to market
Monetization
Mar-20 Jul-19 Mar-19 Aug-18
Page 59
What is your current mix of private, hybrid, and public cloud workloads?
The current mix of cloud workloads is 34% private, 36% public, and 30% hybrid. The expected mix in five years is 33% public, 34% private, and 33% hybrid.
Asia—Cloud Mix
What do you think your mix will be in five years of private, hybrid, and public cloud workloads?
34%
30%
36%
36%
30%
34%
0% 10% 20% 30% 40%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
34%
33%
33%
33%
32%
34%
31% 32% 33% 34% 35%
Private Cloud
Hybrid Cloud
Public Cloud
Mar-20 Jul-19
Page 60
Which areas of security are your organization’s top priorities in terms of spending in the next 12 months (2020)? (Select the top three.)
The top security priority in 2020 is network security (38%), followed by cloud security (36%).
Asia—Security Priorities
38%
36%
28%
23%
20%
18%
18%
18%
16%
16%
16%
15%
14%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Network Security (Firewalls, IPS, IDS, etc)
Cloud Security (SaaS or CASB)
Data Security (DLP, encryption, etc)
Managed Security Services
Application Security (ex-vul mgt)
Secure Web Gateways (appliances or cloud)
Endpoint Sec. (incl. endpoint detection/response)
Threat Intel. / Sec. info and event mgt (SIEM)
Email Security
Identity and Access Mgt (includes gov. and ex-privilegedaccess mgt)
Vulnerability Management
Privileged Access Management (PAM)
Security Awareness Training
Mar-20
Page 61
Choose the top security vendors that you plan the largest percentage spend increase in 2020 vs. 2019. (Select up to three.)
The top security vendor that respondents plan the largest percentage spending increase with in 2020 vs. 2019 is Microsoft (47%), followed by Cisco (33%) and Amazon (28%).
Asia—Security Vendors
47% 33%
28% 23%
16% 12%
7% 6% 6%
6% 5% 5% 5% 5% 5% 5% 5%
5% 5%
4% 3%
3% 2%
1%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
MicrosoftCisco
AmazonMcAfee
SymantecTrend Micro
ProofpointCheck PointCrowdStrike
FortinetJuniperAkamai
CyberArkMimecast
ZscalerTanium
CloudflareF5 Networks
SailpointRapid 7
Carbon BlackOkta
Palo Alto NetworksOther
Mar-20
Page 62
What is your role with the company?
This survey comprised 173 IT decision makers at companies with 100 or more employees in Asia.
Asia—Demographic Information (Role with Company and No. of Employees)
How many total employees are there at your company?
31%
35%
34%
32%
33%
34%
33%
31%
36%
38%
33%
30%
0% 10% 20% 30% 40%
Small (100-499employees)
Medium (500-999employees)
Large (1000 ormore employees)
Mar-20 Jul-19 Mar-19 Aug-18
43%
22%
15%
9%
9%
2%
48%
20%
15%
8%
7%
3%
38%
21%
19%
7%
11%
6%
54%
18%
11%
8%
8%
2%
0% 20% 40% 60%
Head of IT/CIO
CTO
PurchasingManager
CFO
COO
Other
Mar-20 Jul-19 Mar-19 Aug-18
Page 63
Indicate your annual IT budget size.
Asia—Demographic Information (Budget Size and Industry)
In which industry do you classify your company?
This survey comprised 173 IT decision makers at companies with 100 or more employees in Asia.
31%
19%
16%
9%
6%
4%
3%
2%
2%
1%
7%
28%
21%
11%
9%
10%
4%
3%
7%
1%
1%
5%
32%
20%
9%
7%
5%
7%
5%
5%
1%
3%
7%
27%
31%
9%
11%
3%
4%
2%
3%
2%
3%
4% 0% 10% 20% 30% 40%
Technology
Industrial
Business Services
Retail
Financial/Ins
Energy
Healthcare
Public Sector
Restaurant
Media
Other
Mar-20 Jul-19 Mar-19 Aug-18
6%
10%
25%
21%
14%
12%
11%
5%
14%
17%
22%
21%
15%
7%
5%
14%
20%
21%
20%
13%
7%
7%
14%
21%
26%
16%
9%
5%
0% 5% 10% 15% 20% 25% 30%
Less than $1m
$1 - $9m
$10 - $49m
$50 - $99m
$100 - $249m
$250m - $1b
More than $1b
Mar-20 Jul-19 Mar-19 Aug-18
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