global enterprise model (gem) canvas for the google glass startup: will customers massively adopt or...
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Past GEM
Present GEM
Future GEM
GLOBAL ENTERPRISE MODEL (GEM) PLAN FOR GOOGLE-‐GLASS STARTUP
Stages in the Evolu0on of an Enterprise’s Model (Kanban Board with Enterprise Model as Unit of Analysis)
Enterprise Model
Enterprise Model
Enterprise Model
Industry Ecosystem
Market Ecosystem
Macro-‐Economic Influencers
Key Trends & Complementors
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Mission/Vision/Purpose/Ideals/ Ideal Final Result
ENTERPRISE MODEL (Canvas)
PRESENT Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup
ROT Analysis: What are Risks, OpportuniOes, and Threats (ROT) in the Business Model Environment for the Google-‐Glass Startup?
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup: Zooming in on Google
Main Enterprise QuesOon: Will Customers MASSIVELY Adopt or Reject Google Glass?
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Macro-‐Economic Influencers (MEI): Global Economy
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup
Will Customers MASSIVELY Adopt or Reject Google Glass?
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
Enterprise Model For
Google Glass
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
(-‐)
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup
5 AcOviOes of the Universal Problem Solving (UPS) Cycle: Problem-‐Plan-‐Build-‐Measure-‐Learn
(+)
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
(-‐)
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
q Who are the customers: what are customers’ pain? what do customers value?
q Through what channels is value communicated and delivered to customers?
q What relaRonships exist with customers?
q What is the Customer Value ProposiRon, Job To Be
Done, and/or Goal as well as Product/ Service/Tool?
q Who are key partners/suppliers?
q What are key resources?
q What are key processes: how does the enterprise create value for customers?
q What is the pain (cost structure)? q What is the delight (revenue stream)? Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
q What & how does enterprise conRnuously learn (to create customers, profit or shared value)?
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup
Will Customers MASSIVELY Adopt or Reject Google Glass?
(+)
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Environment
Key AcRviRes (KA)
q Closed/Open/ Co-‐InnovaOon
q Prototyping q Viral MarkeOng q Story Mngt.
Key Partners (KP)
q OEM Manufac-‐turers
Venture Capitalists q KPCB
q Andersen Horowitz
App Developers q “Explorers” q NY Times Android Carriers
Key Resources (KR)
Google’s q Team/Mngt/
Brand/IP q IT Infra’; Tech. q FaciliOes
Customer Segments
(CS) q Luxury users
who consider pocket or desktop computers as “bulky”
q App Developers
q Professionals such as in Security
Job To Be Done?
Pain: Cost Structure (C$): Supplies; Staff; FaciliOes; … q Weaknesses: hard to fold or store; short baXery life; high cost (price) q Threats: social discomfort; switching costs;
privacy concerns
Delight: Revenue Streams (R$): US$1,500 per item
q Strengths: instantly accessible smartphone func0onali0es; could be hands-‐free
q OpportuniRes: killer apps; first mover ad-‐ vantage; crea0on of a “Blue Ocean” Industry
Channels (CH)
q Online
q Mail Delivery
q Retail Stores
Customer RelaRonships
(CR) q Community of
Early Adopters q PromoOon-‐
CompeOOons
(-‐)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Macro-‐Economic Influencers (MEI)
Indu
stry Ecosystem
(IE): Sup
ply
(Sup
pliers of W
earable Co
mpu
ters)
Market E
cosystem
(ME): D
eman
d (Transform
a0on
al Storie
s or U
se Cases)
Key Trends & Complementors (KTC) (Emergent Jobs To Be Done/Experiences)
q What & how does Google conRnuously learn (to create customers, profit or shared value)? Vuzix
Telepa
thy
Wearable (Ubiquitous/AR) CompuOng EvoluOon of Computers/Eyeglasses
Weak Global Economy
Sharing Economy
GlobalizaOon
Social Media/TV CollaboraOon
Gov.
“Outlier-‐Users”
of
Wearable Co
mpu
ters
Users
of
Non
-‐Wearable Co
mpu
ters
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup
How Does the Google-‐Glass Model Fit in Present/Future Environment?
Apple
Sony
Health Sector Defense Sector OpposiOon Groups
DIY Economy
(+)
Value ProposiRon
(VP) q “Seamless &
Empowering” Computer/
Plakorm: -‐ Photo; Video;
Maps; Search; Internet … -‐ Jobs To Be Done
Environment
Key AcRviRes (KA)
q Closed/Open/ Co-‐InnovaOon
q Prototyping q Viral MarkeOng q Story Mngt.
Key Partners (KP)
q OEM Manufac-‐turers
Venture Capitalists q KPCB
q Andersen Horowitz
App Developers q “Explorers” q NY Times Android Carriers
Key Resources (KR)
Google’s q Team/Mngt/
Brand/IP q IT Infra’; Tech. q FaciliOes
Value ProposiRon
(VP) q “Seamless &
Empowering” Computer/
Plakorm: -‐ Photo; Video;
Maps; Search; Internet … -‐ Jobs To Be Done
Customer Segments
(CS) q Luxury users
who consider pocket or desktop computers as “bulky”
q App Developers
q Professionals such as in Security
Job To Be Done?
Channels (CH)
q Online
q Mail Delivery
q Retail Stores
Customer RelaRonships
(CR) q Community of
Early Adopters q PromoOon-‐
CompeOOons
(-‐)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Indu
stry Ecosystem
(IE): Sup
ply
(Sup
pliers of W
earable Co
mpu
ters)
Market E
cosystem
(ME): D
eman
d (Transform
a0on
al Storie
s or U
se Cases)
Key Trends & Complementors (KTC) (Emergent Jobs To Be Done/Experiences)
Vuzix
Telepa
thy
Wearable (Ubiquitous/AR) CompuOng EvoluOon of Computers/Eyeglasses
Weak Global Economy
Sharing Economy Social Media/TV CollaboraOon
“Outlier-‐Users”
of
Wearable Co
mpu
ters
Users
of
Non
-‐Wearable Co
mpu
ters
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup: Scorecard (Metrics)
How Does the Google-‐Glass Model Fit in Present/Future Environment?
Apple
Sony
Health Sector OpposiOon Groups
DIY Economy
(+) Staffing Cost:
Customer AcquisiOon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuOon/LogisOcs Cost:
Material/Info’ Cost:
Shared Value (PROFIT; Customer Experience)
Metrics Engagement:
AcOvaOon: RetenOon:
Revenue:
Referral:
AcquisiOon:
Macro-‐Economic Influencers (MEI) Gov. Defense Sector GlobalizaOon
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
Enterprise Model for Google Glass
World (Universe)
NaRon (Economy)
Industry
Business (Locality)
Region
IE
ME
MEI
KTC
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Global Enterprise Model (GEM) Canvas for the Google-‐Glass Startup
How Does the Google-‐Glass Model Fit in Present/Future Environment?
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Google’s ExisCng PorDolio (Ecosystem) of Products and Business Models
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Worksheets
For Global Enterprise Model (GEM)
Canvas
Past GEM
Present GEM
Future GEM
Global Enterprise Model (GEM) PLAN
Stages in the Evolu0on of an Enterprise’s Model Towards Mission/Vision/Ideals
Enterprise Model
Enterprise Model
Enterprise Model
Industry Ecosystem
Market Ecosystem
ENTERPRISE MODEL (Canvas)
Macro-‐Economic Influencers
Key Trends & Complementors
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Mission/Vision/Purpose/Ideals/ Ideal Final Result
Global Enterprise Model (GEM) Canvas: Focusing on the Business Model Environment
QuesOons for ROT Analysis: What are Risks, OpportuniOes, and Threats (ROT) in the Business Model Environment for the Product?
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
(-‐)
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
q Who are the customers: what are customers’ pain? what do customers value?
q Through what channels is value communicated and delivered to customers?
q What relaRonships exist with customers?
q What is the Customer Value ProposiRon, Job To Be
Done, and/or Goal as well as Product/ Service/Tool?
q Who are key partners/suppliers?
q What are key resources?
q What are key processes: how does the enterprise create value for customers?
q What is the pain (cost structure)? q What is the delight (revenue stream)? Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
q What & how does enterprise conRnuously learn (to create customers, profit or shared value)?
Global Enterprise Model (GEM) Canvas: Focusing on the Enterprise (Business) Model
Will Customers MASSIVELY Adopt or Reject the Product/Service/Customer Experience?
(+)
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
(-‐)
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Global Enterprise Model (GEM) Canvas: Discovery Cycle for (Un)Validated Model
5 AcOviOes of the Universal Problem Solving (UPS) Cycle: Problem-‐Plan-‐Build-‐Measure-‐Learn
(+)
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing
Environment
(-‐)
KEY: “PESTLIED” is an acronym for PoliOcal; Economic; Social; Technological; Legal; InternaOonal; Environmental; Demographic
Create Value Deliver Value
Capture Value
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Global Enterprise Model (GEM) Canvas: Execu0on Cycle for Validated Model
Cycle of 5 InnovaOon AcOviOes: Plan-‐Deliver Value-‐Capture Value-‐Learn-‐Create Value
(+)
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Environment
Key AcRviRes (KA)
Key Partners (KP)
Key Resources (KR)
Value ProposiRon
(VP)
Customer Segments
(CS)
Pain: Cost Structure (C$)
Delight: Revenue Streams (R$)
Channels (CH)
Customer RelaRonships
(CR)
(-‐) (+)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing Topics of the above canvas are mainly adapted from The Business Model Canvas & Environment (www.businessmodelgeneraOon.com)
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
q What & how does enterprise conRnuously learn (to create customers, profit or shared value)?
Global Enterprise Model (GEM) Canvas: Worksheet for 10 Building Blocks
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Environment
Key AcRviRes (KA)
Key Partners (KP)
Key Resources (KR)
Value ProposiRon
(VP)
Customer Segments
(CS)
Channels (CH)
Customer RelaRonships
(CR)
(-‐) (+)
Copyright 2013. Dr. Rod King. rodkuhnhking@gmail.com & hBp://businessmodels.ning.com & hBp://twiBer.com/RodKuhnKing Topics of the above canvas are mainly adapted from The Business Model Canvas & Environment (www.businessmodelgeneraOon.com)
Indu
stry Ecosystem
(IE): Sup
ply
Market E
cosystem
(ME): D
eman
d
Global Enterprise Model (GEM) Canvas: Scorecard (Metrics)
Engagement:
AcOvaOon: RetenOon:
Revenue:
Referral:
Staffing Cost:
Customer AcquisiOon Cost:
Equipment/Infrastructure/Facility Cost:
DistribuOon/LogisOcs Cost:
Material/Info’ Cost:
Shared Value (PROFIT; Customer Experience)
AcquisiOon: Metrics
Macro-‐Economic Influencers (MEI): Global Economy
Key Trends & Complementors (KTC): PESTLIED (-‐/0/+)
Should you be interested in preparing a Global Enterprise Model (GEM) Canvas for your product, service, startup, and/or established organizaRon, Contact: Dr. Rod King rodkuhnhking@gmail.com
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