glenfiddich preso
Post on 14-Jan-2015
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Glenfiddich
Activation Proposal
Cask of Dreams Live Twitter Feed
Bloggers and hyper-active social media fans are encouraged to Tweet questions and social media contests are created to create real-time viral marketing
Glenfiddich
Activation Proposal
Crowdstir Activation Proposal
Glenfiddich
Activation Proposal
TRENDS: Brands are looking for new and better ways to communicate with and understand their consumers
Brands are looking for new and better ways to create regional databases (email, phone, social media) while monetizing them by using call-to-action sales promotions and events that impact specific regions
INTEL REPORT
Glenfiddich
Activation Proposal
Cask of Dreams • 30,000 signatures from 6 major markets (database)
• Major PR support from HQ (viral marketing)
• Major POS support from HQ (brand awareness)
• Hyper-active Social Media user group (captive audience)
Explorers • High-end demographic
• Hyper-active consumers
• Active Social Media
users
Glenfiddich Assets
Glenfiddich
Activation Proposal
Cask of Dreams Data Acquisition
Event guests immediately opt-in onsite in order to receive their Glenfiddich giftbags securing mobile phone numbers for future deal offerings & event invitations
Glenfiddich
Activation Proposal
Cask of Dreams Timeline
2 months before event
1 month before event Event 1 month
after event 2 months
after event
Social Media messaging migrating national followers to local
regional social media
In-store POS placement for
phone # acquisition & instant IRC offer
Phone # acquisition & live Twitter feeds
SMS to Event Attendees with sales
promo offer SMS to Event Attendees with sales promo offers
and future event info
Glenfiddich
Activation Proposal
Key Account Sales Promotions
Enhance your off-premise POS and décor by placing short code SMS invitations on-site to build a database of your most loyal and hyper-active consumer fans
Glenfiddich
Activation Proposal
Key Account Sales Promotions
Enhance your off-premise shelf talkers by placing Crowdstir QRoupons™ on collateral to build a database of your local consumers and stay engaged post-sale
$5 off
any 750ml
Balvenie Scotch
Glenfiddich
Activation Proposal
Cask of Dreams Live Twitter Feed
Bloggers and hyper-active social media fans are encouraged to Tweet questions and social media contests are created to create real-time viral marketing
Glenfiddich
Activation Proposal
Better Engagement through Social Media
Staying engaged with regional bloggers and event attendees helps source free social media content that can be utilized on an International level creating a cross-cultural exchange program
Glenfiddich
Activation Proposal
ACTIVATION IDEAS: • Leverage Glenfiddich franchise events (Cask of Dreams) to create regional database for CRM (Customer Relationship Management)
• Leverage Crowdstir to maintain communication with Cask of Dreams attendees for call-to-action regional sales promotions & regional event awareness
• Instant Rebate Coupon
• Event Invitations
• Leverage Crowdstir to migrate national social media following toward regional social media site to enable regional sales promotions
•Leverage Crowdstir to create and monetize regional database that will enable direct-to-consumer promotion
• Leverage Crowdstir to enhance in-store presence with key accounts
• Leverage Crowdstir to offer key accounts special promotions and marketing programs that enhance national franchise programs (Cask of Dreams)
PROPOSES
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