glc presentation
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System powered by eGame Solutions Inc. (Hong Kon
Content
About the company Products Sales channels Coming Plans Partners
About company
the
Georgian Lottery Company LLC
Partners: Georgia, Israel, Hong Kong 10 years exclusive license granted by MOF to operate lottery games on July 1, 2009 on the bases of the tender;
Launched its operations from Oct 1, 2009 Distribution throughout the Georgia Offer both Instant Games and lottery Games Over 300 employees Over 3,000 sales points
Company 1, 2009
Launch,
Oct
GLCs chart
organizational
Georgian Company Products
Lottery
Instant Game
Lotto 6/49
Launching of the Instant Instant tickets conceal Game Ticketsvariably imaged data which when revealed, informs the player that the ticket is a winner or non-winner.
The variable data is usually concealed under a scratch off coating;Videos: Image TV ads for the launch (spot 1, spot 2, spot 3) Informational campaign, playing rules NY$ Ticket TV Spot Lotto 6/49 TV Spot
Launching of the Instant Game Tickets
Launch date for the first IG game: Oct 1, 2009; Prices for current tickets GEL 1 and GEL 2 Maximum winning amounts: from GEL 1 up to GEL 2,649 (USD 1,520) Payout conditions: up to GEL 20 at retailers, above GEL 20 at Liberty Bank from cash May out 1, at
* Starting 2010 the
Validation of Instant Game tickets done by the retailers: Manual Validation
Product Identification: Different game name has different game number. Each ticket will have a unique code for verification under the latex area Retailers are provided with the winning codes up to GEL 20 Non-winning tickets will not have matching codes Top tier prizes are validated by Liberty Bank
Online Validation:
Fast response time in real time Winning tickets validation Verifying the agent code Bar code scanning Void if Remove latex covered area for 2nd validation Added security for GLC, players and retailers Ticket activation at retailer for precise management
Agent Codes
IG Winners awarding ceremonies
Winners and small awarding ceremonies held at the Betting center
6/49 LottoWhat is 6/49?
One of the most Popular lottery games in the world Simple, low cost with the potential to win large Life Changing Prizes; Involves fully transparent draw Pari-mutuel pool 6 Numbers with 1 Extra Number are drawn from the range 1 to 49 numbers
/49 Lotto in Georgia
Launch date Dec 21, 2009; Draws are held on regular basis, 2 times per week, every Tuesday and Friday at 9:50 PM Transmitted on 2 main TV Channels: Rustavi 2 and TV Imedi Cut off time: 9:00 pm Selling start time: 11:00 pm on a draw date 6 prize categories for winnings Additional options: Quick pick, Multi Draw; Type of entry: Single and Multi Total number of draws up to now: 28
Videos: Teaser campaign (#1, #2, #3) Image TV ads for the
How to select the numbers?Key-in your selected numbers to the Lottery terminal; Key-in your selected numbers to Multiple the PC POS Fill in the Play Slip Optical Mark Reader is required How to play Lotto TV Ads.
Single
POS Terminal
OMR
Play Slip
e of entries: Single and Multiple
Select 6 different numbers from 1 to 49, for example:o
1
Single bet
2 Select 7 or more different numbers from 1 to 49; If seven numbers are selected, it can be split into 7 single entries as below:o o o o o o o o
1 2 3 4 5 6 7
Multi bet
Quick Picko o
Type of entries
o o
Non-self select, system generated Numbers randomly generated and selected by the Lottery System Quick Pick can be applied to Single & Multiple entry If you dont have preference on any number, Quick Pick is a good option
Multi DrawSelect the number of advance draws with the same numbers o Up to 10 advance draws selection o Either Quick Pick or self selected numbers o Applicable to Single & Multi-Combination entrieso
Lotto 6/49 standard ticket
2D Barcode Digital Signature Terminal Number Date of ticket sale Trace number Number of Draw (s) to play Total Amount of ticket Type of Entry: Single, Multiple Selected Numbers Marketing Message 6/49 ticket sample (front)
Ticket Serial No.
am S
ple
Merchant Number Date of Draw
pl am S
e
6/49 ticket sample 1717 (back)
Game Drawing for each draw Live TV broadcastRundown (10 minutes)
Opening Billboard Announcing the Prize Pool of draw Introducing the guest
GLC representative Last draw big prize winner Big Prize presentation award for the previous draw(s) or any other news; Draw taking place: 6 drawn numbers + 1 extra ball Host announces numbers drawn and the date for the next draw Closing billboard
Winning prize amount & Draw result is announced to public 1 hour after the draw via TV, GLC webpage and hotline, also next day via Newspaper and posters at retailers and LB branches (formerly known as Peoples Bank);
Allocation of Prize Fundso
Prize Fund: 46.5% of Turnover (Prize Pool)Division 1st Prize (Jackpot) 2nd Prize 3rd Prize 4th Prize 5th Prize 6th Prize Winning Condition Match all the 6 Drawn Numbers Match 5 Drawn Numbers + Extra Number Match 5 Drawn Numbers Match 4 Drawn Numbers + Extra Number Match 4 Drawn Numbers Match 3 Drawn Numbers + Extra Number Prize Fund Allocation 50% 14% 14% 7% 12% 3% 100%
Prize confirmation from M.LotteryNumber of Winner from each Prize Level
Prize amount of each Prize Level
Manual Input Prize
Total Turnover Total Prize Fund
JackpotPrize Pool for any division without winning in current draw + Jackpot from previous draw (if any) will be allocated as below:o
10% to Snowball Pool Balance will be carried forward allocated to 1st prize Jackpot of the next draw
o
Videos: JP TV Spot
Payou t
Payouts are available the next working day after each draw; Winners require to claim their prizes within 60 days after the draw; The ticket 2D barcode scanning is done at Liberty Bank in order to validate the winning ticket; Any prize should be claimed at Liberty Bank branches all across the country Prizes above 10K GEL must be claimed at GLC Central Betting Center in Scan 2D Barcode Tbilisi;or Key-in the Serial No. 2D Barcode Scanner
Sales Channels
Mobile POS terminal
GLC distribution Kiosk, Convenience Store, Supermarket, Metro, Grocery, etc.. Mobile Lottery Van GLC betting centers
Retail PC
Self-service desk Liberty Bank branches Walk man Pharmacy Chain PSP Pay Box
Lotto Winners awarding ceremonies
Winners awarding ceremonies are conducted after every draw at the betting center venue and also at the places of winners. certificates are handed by the lotto live draw anchor and the company
Sales points network
City/Region Tbilisi Adjara-Guria Imereti Kartli Kaxeti Total:
IG736 231 520 225 154 1,866
Lotto 6 / IG + LG 4974 14 194 8 8 298 808 93 139 88 76 1,204
Betting Centers
ick to edit Master text styles cond level Third level Flagship Betting Fourth level Center (Tbilisi) Fifth level Lilo Market Betting Center (Tbilisi) Coming Betting Centers: Kutaisi Imereti Region, May 2010
Existing Sales points: 2 MLVsClick to edit Master text styles Second level Third level Fourth level Fifth level
Mobile Lottery Van
Newspaper boothsOver 150 small, medium and large size of GLK in main cities: Tbilisi and the regions; Click to edit Master text styles Second level Third level Fourth level Fifth level
Georgian Lottery
iosks at Metro Stations
Every major metro station is covered with Kiosk; o total number 18;o
Grocery Stores
Over 3,000 groceries, street merchants, kiosks, etc
Shop in shop concept at big supermarkets
The Channel is managed by
GLC
One of the Hypermarkets in
rug Store Chain PSP
Started from March, 2010 Total number to be
achieved by the end of the year is 140 points all across the country;
Pay Box terminal
Buying Lotto tickets is
possible from the Pay box terminal
Started from 12th Apr. 2010 Total number to be
achieved 410 terminals all across the country
Walk men
Run
by
GLC
Operation From
Dept.
Concept
started
February, 2010
Number of walkmans - 15, in Tbilisi selling 5 at in the
12
regions;
Mainly
places
with human traffic (e.g big
Coming PlansSMS betting Q3, 2010 Toto Lotto Q3, 2010 TV Bingo Q4, 2010 Internet online betting Q1, 2011 Sport Betting Q2, 2011
Coming Plans: SMS betting
Mobile services are very common in Georgia
SMS betting will be used for selling lotto 6/49 starting High mobile penetration rate, people are familiar with Convenient to play, betting over players own mobile at Bet amount directly debit
from July, 2010
mobile lucky draw from previous experience
anywhere, anytime
from subscribers balance
Coming Planso o
What is TOTO? Pari-mutuel game
Determined by the results of various sporting events, such as football Knowledge of the sport can enhance the winning chanceso o o
Hybrid of Luck and Skill
Games will be chosen from top leagues, such as Spanish, UK Premier, Italian & German, Predict the results of certain number of games (out of 12 games per week) and win prizes depending on the number of correct predictionso
Coming
Plans How to Play?Choose which Toto Game Set of choice as either A, B, C or D o Mark one prediction (Single), two predictions (Double) or three predictions (Triple) for each of the 12 Games: o Choose from Home / Away / Draw Home : Home Team to win Away : Visitor Team to win Draw : Tie game Betting Methods 1. Self-selected Single Play - Select 12 predictions from 12 Games 2. Self-selected Multiple Play - Select 13 to 36 predictions from 12 Games 3. Quick Pick Sample Toto - 12 predictions randomly selected by terminal Ticket a for Single Entry How to Win? 1st Prize: Correctly predicted 12 out of 12 results in a Game Set 2nd Prize: Correctly predicted 11 out of 12 result in ao
Coming Plans: TV BingoWhat is a TV Bingo?
A well-known and widely accepted game enjoyed
in Bingo halls or at home
Televised with live audiences Played and drawn once a week Bingo tickets generated and printed by POS
terminal
Jackpot matching 15 numbers on one grid
before drawing more than 39 balls wins the Jackpot
Lifestyle Prize Based on all the tickets sold, a
random draw of the serial number last 11 digits
Coming Plans: TV BingoPhase I Main Game Bingo tickets are generated randomly and sold by POS Terminals
Terminal generate random numbers from 1 90
Each ticket consists of three (3) grids and sells for 3 GEL per ticket
Each grid consists of 15 numbers To win match all 15 numbers on one of the grids Play slips available for selecting own numbers
Game ends with the first player(s) matching 15 numbers on one of the grids
The system will monitor how many possible winner
Coming Plans: TV Bingo
se II Second Game (6 months later) As GLC TV BINGO increases in popularity within the market, it is possible to estimate the average number of tickets required each week. Pre-printed Bingo tickets on sale at selected retailers Draw serial numbers of the tickets to win appliances
Georgian Company Partners
Lottery
Tech providerAreas of expertise: o On-line lottery, e-gaming & betting system development o Lottery system implementation & turnkey solution o Organization planning consultation o Management & operation knowhow o Product portfolio planning o Marketing strategies o New games creativity & positioning o Packaging, Promotions, Advertising o Contingency & disaster recovery o Comprehensive state-of-art eGame & Lottery system: 6/49, 6/54, 5/90 Number game, Digit game
Local Partner
Georgian Lottery Company LLC has partnered with Liberty Bank for servicing players in cash out their prizes. The Bank is fully committed to cater companys clients in their 174 nationwide bank branches.
Cash out conditions: LG all amounts IG above GEL 20 (bellow GEL 20 at retailers) * Starting from May 1 the cash out at retailers will be increased up to GEL 50
ERP system - SAP
Enrich Your Universe!
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