glaxosmithkline consumer healthcare limited€¦ · marketing campaigns shine at media abbys...

GlaxoSmithKline Consumer Healthcare Limited Financial Results FY 2014 -15

Key Highlights: FY 14-15

2

Sales growth @ 10%

• Good performance despite extremely challenging environment – double digit growth

• Strong innovation led re-launches during the year: Horlicks – Base, Junior, Mother,

Lite & Chocolate

• All Horlicks extensions grew at double digits

• Boost gains 0.5% MS strengthening it’s position as No.3 brand across India

• Oats grew 17% and thus gaining 2.2% market share Vs LY

PBT and PAT growth @ 13% during the year

H1 : SMP price impact was negative, trend reversed in H2.

Various initiatives on cost mitigation / pricing being taken to mitigate cost increases

Dividend proposed INR 55 per share

Sustained investments in brands, A&P @ 17% of Sales..

• Impactful Campaign on Standard Horlicks launched to build relevance of the brand

for users who only buy the category once during the board exams

• Boost launched consumer engagement campaign during Cricket World Cup,

received more than 14mn hits with engagement ratio of 0.04%

• Added focus on Digital Marketing

2 Analyst PPT

GSK Brands – Trusted across

Category & Regions

by Economic Times

4 GSK

Brands in

Top 100

Horlicks recognized as a

valuable brand by WPP BrandZ

Marketing campaigns

shine at Media Abbys

Chocolate Horlicks wins the Best Digital Strategy Award

Horlicks Ahaar Abhiyan wins Best Pro Bono Marketing

Crocin becomes a celebrity overnight, wins top accolades for Best Use of TV

25k children provided access to

better nutrition,

More than 5.5L consumers pledge

to fight malnutrition

Rs in crs

Financial Performance : FY14-15

Analyst PPT

4,683

4,136

3,800

4,000

4,200

4,400

4,600

4,800

FY13-1415 months

FY14-1512 months

Sales (Net)

1,016

889

800

850

900

950

1,000

1,050

FY13-1415 months

FY14-1512 months

PBT675

584

450

500

550

600

650

700

FY13-1415 months

FY14-1512 months

PAT

810

668

500

600

700

800

900

1,000

FY13-1415 months

FY14-1512 months

EBIT

Regional Split

% share to total sales Analyst PPT

7%

46%36%

5% 7%

North South East West Exports

93%

7%

Domestic Exports

Market Share Vs LY

Source – AC Nielsen; Volume Market Share MAT Mar 15

Change MAT Mar15 over YA

Gained 2.2% Market Share v/s LY

Clear No 2 Player in category

HFD gained 1.5% Market Share

Boost Gained 0.5% Market Share

Clear No 3 Player in category

Base HLX - Gained 1%

WHLX – Gained 0.2%

Marketing Initiatives…New Campaigns

Horlicks Exam Campaign

Boost Cheer for Champions

Junior Horlicks

THANK YOU