glam media

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Glam MediaFounded with one simple idea: Bring Brand Advertisers Online

Overview

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Web 2.0 has fundamentally changed the definition of “Media”

Glam Media: Web 2.0 Enabling New Media Model`

Long-Tail & Mid-Tail

Growth of Blogs, Sites, Social Profiles

Fragmentation of Content

Over 200 Million Niche sites

Death of Portals

Decreasing share of time

Fragmentation of Traffic

Topics, Articles as Landing Pages

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Glam Media: A Distributed Media Company

Focus on Audience: Digital Women

Focus on Context: Lifestyle

Network of Sites: Excusive Publishers

Brand Engagement: Premium Integrated Campaigns

Best of Breed Technology:Lead Industry

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Glam Media: Leader in Key Markets

#1 in WW and Local Women Audiences 125M unique visitors/month (Comscore), 3 billion Ad Imps

- USA 55M uniques- UK 12M uniques (Start May 2008)- Germany 7M uniques (Start July 2008)- Japan 5M Uniques (Start Dec 2008) and … 2M uniques France

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The Power of Distributed Media

Portals Mid & Long Tail

Mass & Generic Targeted & Specific

Glam delivers the reach of the Portals with the Brand value of relevant content-driven mid and long tail publishers

Brand EngagementBrand EngagementLower Higher

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Portals vs Verticals: Glam Media New Media Model In Web 1.0, portals built email, content and applications to keep users in a Portal like Yahoo, AOL & MSN.

In Web 2.0, Glam pioneered a Vertical Model to target users visiting hundreds of niche sites instead of one large destination.

Old Media: Drive Users to one Destination/Portal New Media: Reach Users by the Articles & Sites

Glam Media

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Publishers

Glam Media: Exclusive Publisher Network

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In the First 5 Years: Glam Publisher Network has grown from 12 Publishers to 1,200 today, estimated to grow to over 2,000 by 2012

Glam Media: Publishers

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Glam Media: Vertical Channels

Audience FocusAudience Focus

Glam.comWomen’sVertical

Glam.comWomen’sVertical

Channel FocusChannel Focus

StyleStyle

FashionFashion

BeautyBeauty

LuxeLuxe

LivingLiving

HomeHome

FoodFood

TravelTravel

Brash.comMen’s Vertical

Brash.comMen’s Vertical

Mom’sMom’s

ParentingParenting

KidsKids

FamilyFamily

LifestyleLifestyle SportsSports AutoAuto

HealthHealth

WellnessWellness

Green/EcoGreen/Eco

HealthHealth

CelebritiesCelebrities

Movies/TVMovies/TV

MusicMusic

EntertainmentEntertainment

EntertainmentEntertainment

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Target:

Glam is #1

Age 18-49 (73%)

Mean: 36

HHI: $68K+

College Educated

Spends 12 Hours/wk Online

125M Unique Visitors (Comscore)

Focus:

Sophisticated, stylish, influential viewers

Premium women’s lifestyle experience

Delivers savvy, in-the-know content

Vast virtual network caters to women’s

passions

Glam Media: Women 18-49: The Spenders

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Traffic

Glam Media: Traffic

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Glam Media has massive reach of over 125 Millions Unique Users a Month

Glam Media: Traffic

comScore Media Metrix Unique Visitors

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

Glam Global Media Metrix Glam US Media Metrix

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Leader“Must-Buy”

Glam Media: Position

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The Story of Glam: For Brand Advertisers

Helping create desire for Emotional Brands

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The Story of Glam: For Brand Advertisers

Glam Today: Top Brand Advertisers of the World

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Glam Media provides top of the line Ad Solutions for Brand Enagement

Glam Media: Ad Solutions

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Glam Media Technology: Glam Adapt Ad Server

Introducing Glam Adapt, the first Brand Engagement Ad Server. Live today with 100M impressions/month. Fully deployed 2010

Glam.com Owned & Operated Sites

Glam Publisher Network Sites, Blogs & Video

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Glam Media Technology: GlamTV Platform

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New: Tinker.com Digital Real-Time Platform

Nascar

Inauguration

Fashion Week

People Events

LOST

Nascar

Inauguration

Follow people

Inauguration

Mamma Mia!Political protest

Jazz show

Art show

LOST

Wine tasting

Fashion Week

New Opera

Nascar

Jazz show

Demo conf.

LOSTInauguration

Follow topics

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New: Tinker – Enabling Brands in Social Media

• Conversations are captured, filtered and curated

• Conversations are embedded in innovative ad formats

• Interaction rates x3+ norm

20

300x 600

300x250

160x600

728x90

250x250

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GlamMobile: The First Brand Focused Mobile Platform

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グラムモバイルトップページ

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