getting the tasting room experience right - chris brundrett - william chris vineyards
Post on 22-Jan-2018
46 Views
Preview:
TRANSCRIPT
Getting the Tasting Room Experience Right
#1
Control your guest experience from front to back
#1 Cont’d
• If you wouldn't have a great time at your tasting room how would someone else?
• Plan your guests experience from parking to leaving
• Every thing counts: signage, trash, you don’t have to be rich to have a tidy place
#2
Connect with every guest
#2 Cont’d
• I cannot tell you how many tasting rooms I enter and barely get a hello
• COMMUNICATION is key, get to know your guests to increase their experience
#3
If your story sucks quit or develop a new one
#3 Cont’d
• Honesty wins
• Be truthful for what your brand is, where you wine comes from
• Seriously, share your BRANDS story not your personal story
#4
Why be good when you can be the best?
#4 Cont’d
• Work hard with every experience and try to make it better
• Problem solve to find the best solution to making each guest experience the best
#5
Capture information
#5 Cont’d
• If you do all the work to get fans in the door why waste it?
• You can’t use an integrated system up to its potential if you’re not willing to input your guests information
#6
Reconnect
top related