getting personal - tailoring the travel customer's experience

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Getting Personal - Tailoring the Travel Customer's Experience to Maximise Sales improve the user experience

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BENEFITS - REGIONALISED TOP 20

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RIVER CRUISE SALE ALERT

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NEWSFLASH™ | CASE STUDY | BRITISH AIRWAYS

THE OBJECTIVES:

Promote BA luxury Holidays with Business class flight.

Reach: 650,000 London & SE (Plus targeted audience send for luxury)

THE RESULTS:

[Client results removed and not for public]

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THERE ARE TWO KEY TRENDS DRIVING CHANGEAT TRAVELZOO TODAY

MOBILE

LOCALISATION/PERSONALISATION

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THE SHIFT FROM DESKTOP TO MOBILE HAS CHANGED EVERYTHING!

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THE TRAVEL CONTINUUM

+ Top 20

+ Website

+ Destination features

Inspiration

+ Book directly with

Travelzoo

+ What to do in- destination

Destination

+ Restaurants

+ Entertainment

+ Mobile Focus

+ Spa

+ Activities

Transaction

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BEHAVIORAL ATTRIBUTES & MODELLING

Channel Behavior

EngagementBehavior

Purchase Behavior

Browse Behavior

Time Variant Behaviors

Behavioral Attributes

We have a created a behavioral model for US members for use in targeting and personalization…

[Data removed as not public]

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CAN WE LEARN FROM FASHION?

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CAN WE LEARN FROM SOCIAL?

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AND DELIVER IT FOR TRAVEL?

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FIRST WE LAUNCHED NEW DIRECT BOOKING DEALS

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Joel Brandon-Bravo

UK Managing Director

jbrandon@travelzoo.com

@joelbrandonbrav

CONTACT DETAILS

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Visit our Trade microsite http://solutions.travelzoo.com/uk/