get your agency to the next level
Post on 12-Jul-2015
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JasonSwenk.com/thedrum
You must have the right systemsin place to get to the next level
About me (Jason Swenk)• Husband, Father
of 2 boys (Luke & Chase)
• Agency Advisor • Host of the Smart
Agency Master Classsmartagencymasterclass.com
+
Founded & Sold
JasonSwenk.com/thedrum
You might be thinking…“This could never happen to me”
JasonSwenk.com/thedrum
Growing your agency isn’t just about increasing your prices & getting
bigger clients.
It’s about being more PROFITABLE!
JasonSwenk.com/thedrum
Have clarity and a crystal clear path that you can share.
JasonSwenk.com/thedrum
Specializing is the keyCommon fear - “I don’t want to
scare anybody away?”
JasonSwenk.com/thedrum
How can you relate to your audience and show them
you can help them overcome their biggest challenges?
JasonSwenk.com/thedrum
Have an outbound strategy.3
• PPC • Event • Cold Call
JasonSwenk.com/thedrum
Solving a challenge is the easiest way to get their
attention!
JasonSwenk.com/thedrum
Produce valuable content that helps
your ideal audience.4
JasonSwenk.com/thedrum
Education is KEY3% active
opennot yet
unconsciousneverx
CROWED
67%7%
30%
30%30%
JasonSwenk.com/thedrum
•Learn from me •Buy from me •Hire me
What you want them to do
JasonSwenk.com/thedrum
6Eliminate the Profit Leaks
1. Scope Creep2. Under Billing 3. Under Scoping
JasonSwenk.com/thedrum
“Most savvy buyers are trying to get the Best Value, and not the best
price.”
Lifetime Value of the customer = AVG Spend * AVG Buying * How long client
@jswenk
Are you Ready for the Next Level?
ClaritySpecialization
OutboundInbound
ConvertingNurturingDelivery
ProfitabilityOperations
Invest
Scale of 1 to 10 (10 being the best)
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