get green all presentations 2010 final

Thank You!

For Attending The

2010 Get Green Business Conference &

Green Building Expo

Thank You!

To Our Event Hosts

Columbus Green Building Forum &

City of Columbus

Thank You!

To Our Gold “Lunch” Sponsor

Thank You!

To Our Silver Sponsors

Ohio Energy Resource DivisionBTA/KI

DerbigumFood, Ag & Biological Engineering OSU

Heapy EngineeringKing Business Interiors

Turner ConstructionWoolpert

USGBC Central Ohio ChapterOce North AmericaColumbus Chamber

April 14, 2010

Mayor’s Green Team

Michael B. Coleman, Mayor

Erin Miller, Environmental Steward

Michael B. Coleman, Mayor

Erin Miller, Environmental Steward

Mayor’s Green Team Progress Report

April 14, 2010

Co-Chairs

David Brehm, Brehm Consulting

Aparna Dial, OSU Energy Services and Sustainability

April 14, 2010

2009 brought us…

• Erin Miller, Environmental Steward

• Green Memo 2

• Setting the stage for 2010 and beyond…

April 14, 2010

Green Team CommitteesGreen Business

Chaz Freutel, GreenPages and Get-U-Connected

Green BuildingDan Jones, Turner Construction

Growth & DevelopmentMegan Moses, Ohio By-Product Synergy Network

Green TransportationNathaniel Vogt, MORPC

Education & OutreachDavid Gilligan, Clary Communications

Green EnergyDavid Brehm, Brehm Consulting

April 14, 2010

Education & Engagement Committee

• Aparna Dial, OSU Energy Services and Sustainability • Catherine Eichel, Brown and Caldwell• David Gilligan, (Chair) Clary Communications• Kristi Higginbotham, SWACO• Tracy La Mar-Nickoli, Columbus State, Center for

Workforce Development• John Lengel, Gresham Smith and Partners• Anita Musser, City of Columbus, Public Utilities • Sheryl Owens, Columbus Metropolitan Library• Anitra Tanner, Columbus Department of Technology

April 14, 2010

2009 Accomplishments

• GreenSpot Awards• Neighborhood Pride Events• Partnerships• Web Outreach

April 14, 2010

2010 Priorities

• Educate & Engage = name change• Communications Plan• GreenSpot - Expand and Improve

April 14, 2010

•Amy Krohn, Columbus Division of Fleet Management

•Catherine Girves, University Area Enrichment Association

•David Celebrezze, Ohio Environmental Council

•Eric Davies, Transformative Consulting, LLC

•Jamie Tickle, Franklin County Engineer’s Office

•Jeff Stephens, Consider Biking

•Joe Huston, SWACO

•Paul Kennedy, Columbus Regional Airport Authority

•Randy Bowman, Columbus Division of Mobility Options

•Richard Grant, Calderon-Grant, Inc.

•Richard G. Smith III

•Sam Spofforth, Clean Fuels Ohio

•Belinda Taylor, COTA

•Bill Burns, Columbus Division of Fleet Management

•Nathaniel Vogt, MORPC (Chair)

Green Transportation Committee

April 14, 2010

2009 AccomplishmentsCity of Columbus

• 39 diesel retrofit installations• Anti-idling installations on 11 diesel

vehicles• CNG refuse truck - 75% emission

reduction• E85 refueling station opened at

Fairwood Avenue

April 14, 2010

2009 AccomplishmentsPartners making great strides…

• SWACO• Central Ohio Transit Authority

(COTA)• Columbus Regional Airport Authority• Consider Biking

April 14, 2010

2010 Priorities and Projects

• Reduce mobile emissions and fuel usage– Continue green fleet initiatives

– Support a fuel conservation ordinance

– Encourage participation in USEPA’s SmartWay Transportation Partnership for freight

April 14, 2010

2010 Priorities and Projects

• Mode Shift– Support “2 by 2012” – Average 2 commutes

per month by an alternative to driving– And more…

April 14, 2010

• Chaz Freutel, Get-U-Connected & GREENPages• Neil Drobny, Waste Not Center• Albert Iosue, SWACO• Tad Dritz, Green Columbus• David Hull, City of Columbus• Mike Long, Resource 100• Greg Cunningham, Limited Brands• Jim Schimmer, Franklin County• Gloria Anderson, Community Representative• Steve Grossman, Grossman Environmental Recycling• Nappy Hetzler, City of Columbus• Shawn Feils, Fisher College• Joe Bailey, Franklin County• Tyler Steele, Greenovate

Green Business Committee

April 14, 2010

Annual Green Business Case Competition

• Sponsored by Nationwide

• Challenge: Green investments

• Results• 1st – OSU (Fisher)• 2nd – OSU (Fisher)• Most innovative –

• University of Phoenix

April 14, 2010

Earth Day - 2009 • Third annual citywide

Earth Day event• Two day model• Largest volunteer

turnout in U.S.

April 14, 2010

Earth Day - 2010• 40th Anniversary• Three day format• Goals

• 10,000+ volunteers• 10,000 trees planted• Zero waste to landfill

• www.Update2010.org

April 14, 2010

Green Business CommitteeEarth Day

April 14, 2010

Get Green Business Conference

•Started in 2005 - 200 attendees / 20 exhibitors•2008 - 500 attendees / 40 exhibitors•2009 - Merged with Green Building Expo

• Over 700 attendees / 70 exhibitors

•2010 – You are here!

April 14, 2010

Growth & Development Committee • Angel Arroyo-Rodriguez, Ohio EPA • Mark Bonifas, Hull & Associates, Inc. • David Brehm, Brehm Consulting• Elan Daniel, Urban Nature, (Co-Chair)• Richard Hicks, Columbus Public Health• Amanda King , Intern, OSU, City and Regional Planning• Erin Miller, Environmental Steward• Megan Moses, Ohio By-Product Synergy Network,

(Co-Chair)• Lisa Russell, Columbus Development Department • Brandi Whetstone, Sierra Club• Devan Willemsen, Ohio Environmental Council

April 14, 2010

Growth & Development Committee

• Columbus Parking Code – Revisions

• Columbus Storm Water Manual – Revisions

• Green development incentives – research

• University Area Green Guide

April 14, 2010

Growth & Development Committee

2010 Priorities

• Sustainable Yards• Neighborhood Green Spot• Development Incentives -

continued• Community-wide

recycling & yard waste

April 14, 2010

Green Building Committee• Dan Jones, Turner Construction Company (Chair)• Meera Parthasarathy, Columbus Green Building Forum • Michael Dinneen, Agg Rok Materials Company • Jason Woehrle, Gilbane Building Company • Paul Freedman, City of Columbus • Lisa Russell, City of Columbus • David Hull, City of Columbus • Kim Stands, City of Columbus • Phillip Bouton, City of Columbus • Amanda King, OSU City & Regional Planning

April 14, 2010

Green Building Committee

• DOE Block Grant for energy retrofits– Guidelines development

• Parking Code Revisions– Review & recommendations

• Impediments to Green Building– Stakeholder outreach

April 14, 2010

Green Building Committee

2010 Priorities

• Green Columbus Fund– Guidelines

• Green Memo 2 Green Building initiatives– Energy efficiency– Renewable energy– Waste diversion– Water use reduction– Neighborhood development

April 14, 2010

Green Energy Committee• Greg Lestini, Bricker + Eckler• Marty Lanning, Energent Solutions• Scott Potter, Institute for Energy & Environment at OSU

– (Co-Chair)• Sean Fouts, City of Columbus• Charles Lucius, Battelle• Steve Giles, Hull & Associates• Sandy Nessing, AEP• Ken Stammen, Columbia Gas of Ohio• Eric Zimmer, Tipping Point Renewable Energy• Tom Andrews, MORPC• Don Hall – WattWorks • David Brehm, Brehm Consulting (Co-Chair)

April 14, 2010

Green Energy Committee

• New committee – why?• Acknowledges:

– Mayor’s Climate Protection Agreement

– Central Ohio Green Pact– Stimulus funds: $7.4 mil

Energy Efficiency Conservation Block Grant

April 14, 2010

Green Energy Committee

Objectives

• Encourage businesses to get green– Energy efficiency and renewable sources

• Improve Livability: air, water & natural resources– Reduce energy use 10% (City facilities & traffic lights)

• Encourage residents to get green

April 14, 2010

Green Energy Committee2010 Priorities• Energy Efficiency Revolving Loan Fund• Solar Special Improvement District

– Solar SID

• City energy efficiency projects implementation

• Promote new and existing programs (AEP, Columbia Gas)

• Access to Resources – Green biz guide…

April 14, 2010

Michael B. Coleman, MayorMichael B. Coleman, Mayor

GreenSpotLight Awards!

Represented by Tom Snearey and Todd Zalenski

Sustainability is our present and future responsibility; it preserves our earth’s resources, provides safer healing environments, and preserves the future of our environment for continued generations. The design and construction industry is largely responsible for contributing to the factors that threaten the earth’s resources and its fragile ecological balance. As architects and designers, it is our obligation to institute change within our industry, our firm, and our personal lives, and to start halting and reversing the cycle of ecological abuse, contributing to a new foundation of healthy places for future generations.

Represented by Rob Meyer

Porter Wright recognizes that it is necessary and appropriate to continue on a progressive path of improved sustainability. Our Sustainability Policy sets forth our commitments in three interrelated areas: economic success of our organization, social responsibility, and environmental responsibility. We will strive to achieve our vision of performance and track our progress and challenges in fulfilling it.

Represented by Greg Cunningham

We believe we have a responsibility to do what is right, not only for our business and our stakeholders, but also for the global community. Accountability and responsibility must be our guiding principles, and our actions must demonstrate our values.

2005-2009 Goals:•Air Quality (indoor & outdoor)•Clean Water•Recycling &Reduce Solid Waste•Green Products & Businesses•Green Buildings•Alternative Fuels

2010-2015 Goals:•Support green businesses.•Improve air quality, water quality and conservation of natural resources.•Educate and engage the community.

Contributing to the City vision to make Columbus not only the best, but also the greenest place in the nation to live, work and raise a family.

Balancing everything we do with the 3P sustainability principles:People, Planet, Prosperity

Create, Attract and Retain Green Job Industries.

• Supply a Trained Workforce

• Encourage Entrepreneurship

• Market Columbus’ assets to targeted Green Job Industries

• Foster Market Development

Educate and Support Businesses in their efforts to Get Green.

• Maximize Tax Incentives• Educate businesses about resources available

– Two Wheel Tool Kit*– Utility Assistance Programs*– EPA partnerships (Energy Star etc.)*– www.columbusgreenspot.org

• Assist Manufacturing Sector– E3:Columbus program

• Grant & Loan Assistance– GreenSwitch Loan Fund– Green Columbus Fund

Green Columbus Fund• $1million grant program, summer

2010.• Purpose- encourage sustainable

development and redevelopment through financial incentives to private businesses and nonprofit organizations.

• Site Clean-Up (up to 200K) – pays for land acquisition, demolition, environmental assessments for small brownfield sites such as abandoned gas stations.

• Green Buildings – pays for 100% LEED-BDC certification reimbursement and opportunities for increased incentives up to $50K.

GreenSwitch Loan Fund• $1million low-interest revolving

loan program.• Funded by the US DOE, Energy

Efficiency Conservation Block Grant (ARRA-Stimulus)

• Expected to be available summer 2010.

• Administered through CCDC.• Used for energy efficiency

retrofits for commercial or industrial redevelopment projects (building envelope, lighting, HVAC, equipment)

• Target loans between $30,000 and $200,000.

• E3: Columbus pilot, six companies participated, three underway• Full technical assessment (energy, waste, water, lean, ghg, post

assessment and recommendation report)• Results showed-

• $5.3 million of potential annual savings• 19,000 tonnes of CO2 emissions avoided• 257,000 lbs of water pollution avoided• 215 tons of SOx reduced• 24,000 lbs of solid waste reduced

Implementation to date-• $551,000 spent, realized $50,000 savings and 5 jobs retained

Supporting Manufacturing Leadership Through Sustainability

E3: Economy, Energy, and Environment

Become A Green Spot!

• Formalize your commitment• Steps to go green• Annual reporting/ Track progress and savings• Recognition for your efforts• Online support (Facebook)

Michael B. Coleman, MayorMichael B. Coleman, MayorErin Miller

Environmental Stewardemmiller@columbus.gov

614-645-0815

Go Green/Get Greenwith

WarmWise – Your Energy Solutions

Simple Energy Solutions Home Performance Solutions

Small Business Energy Solutions

• Targets lower use residential customers

• Programmable Thermostats– $25 rebate on hundreds of qualified

programmable thermostats• Save up to $180 annually on heating and cooling;

$1800 over life of investment

• Typical gas savings of 40-70 Ccf/year

• Energy Efficient Showerheads– $10 rebate on select high-performance, energy-

efficient showerheads • ≤1.8 gpm

• Save ~$15 on gas water heating costs annually

• Also saves on water and sewer bills

• $448,000 in rebates available; act now!

• How to participate:– www.columbiagasohio.com/e-store

• Instant rebate with on-line purchase

• Free shipping on orders over $25

– Call 1-866-542-4767 to order, on-line rebate forms available

– Purchase at local retailers

• For more information:• www.columbiagasohio.com/SES

• Targets older homes with usage >1000 Ccf– Over 500,000 homes built before energy codes– Many with low performing attic and no wall

insulation, older furnaces, leaky– Average gas usage reduction of 30% possible– Save thousands of $ over life of improvements

• Starts with Energy Audit – $20-$50 for a $500 value energy audit

• Computer report of cost effective improvements

• Blower door test

• Combustion efficiency test/pressure diagnostics

• Infrared Thermography

• Programmable thermostat

• Audit fee is rebated if qualifying improvements are installed

• Qualifying energy efficiency improvements and rebates– Attic insulation (40% - 60%)– Wall insulation (40% - 60%)– Blower door guided Air Sealing (60%-70%)– 92% AFUE High-efficiency natural gas

furnace/ 90% AFUE boiler ($200-$400)

• Instant rebates for single improvements given by contractors

• Bonus rebates when more than 1 qualifying improvement installed

• Benefits– Lower gas and electric bills– Reduce carbon footprint– Quieter, more comfortable home– Help reduce ice dams, increase durability

• $4,500,000 in rebates available– Match with federal tax credits to increase value

• How to Participate:– Schedule an energy audit at 1-877-644-6674 – Meet with the energy auditor– Have work completed by a participating

contractor

• For more information– www.columbiagasohio.com/HPS– http://energytaxincentives.org/consumers/

• Many qualifying energy efficiency improvements

• Targets small businesses with usage <3000 Ccf

• Instant rebates from contractors– Use our trade allies, or your own contractor– Large network of contractors

• Benefits– Reduce monthly energy bills – Save money on energy-efficient products and

services – Improve productivity and profits – Increase competitive advantage – Create a more comfortable work environment – Reduce carbon footprint

• Qualifying improvements– $2,400,000 in

rebates are available

• Federal Tax credits may be available

• How to participate– Call your heating or insulation contractor– Learn more at

www.columbiagasohio.com/SBES– http://energytaxincentives.org/business/commer

cial_buildings.php

• Thank you!

• Questions?

• Contact:– Paul Racher

• pracher@nisource.com

• 614-460-4630

• www.columbiagasohio.com

gridSMARTohio.com

AEP Ohio Energy Efficiency Initiatives

GREEN BUSINESS CONFERENCE

Chuck JenningsManager, Consumer Programs

Energy Efficiency/Demand Reduction

April 14, 2010

gridSMARTohio.com

Overview of SB 221

• SB 221 requires 22.2% cumulative kWh reductions through energy efficiency programs by 2025 and 7.75% cumulative demand reduction by 2018.

• SB 221 also sets 25% Alternative Energy Portfolio Standard: minimum 12.5% from renewable energy and the rest from advanced energy (a portion of which can include energy efficiency).

• Financial penalties prescribed for failure to meet incremental targets on an annual basis.

• Program cost recovery through EE/PDR rider.

gridSMARTohio.com

SB221 SB221year incremental cumulative year incremental cumulative2009 0.3% 0.3% 2009 1.00% 1.00%2010 0.5% 0.8% 2010 0.75% 1.75%2011 0.7% 1.5% 2011 0.75% 2.50%2012 0.8% 2.3% 2012 0.75% 3.25%2013 0.9% 3.2% 2013 0.75% 4.00%2014 1.0% 4.2% 2014 0.75% 4.75%2015 1.0% 5.2% 2015 0.75% 5.50%2016 1.0% 6.2% 2016 0.75% 6.25%2017 1.0% 7.2% 2017 0.75% 7.00%2018 1.0% 8.2% 2018 0.75% 7.75%2019 2.0% 10.2% 7.75%2020 2.0% 12.2%2021 2.0% 14.2%2022 2.0% 16.2%2023 2.0% 18.2%2024 2.0% 20.2%2025 2.0% 22.2%

energy savings demand savings

cumulative total

SB 221 Requirements for Efficiency

gridSMARTohio.com

SMART Lighting

• Immediate savings online at www.gridSMARTohio.com

• Immediate savings at checkout on CFL bulbs and light fixtures at participating retailers

• EnergyStar®

• 13-42 W, dimmable, 3-way options

• Range of 86 -197 kwh annual energy savings

Residential Programs

gridSMARTohio.com

Refrigerator Recycling

• For “old” second refrigerator, 10 cubic feet or larger

• Must be in working condition

• $25 reward for each

• Free pick up

• Recycling 97% components

• 1-877-545-4112 to schedule pickup

gridSMARTohio.com

More Programs to Come Summer 2010

• Existing Home Retrofit Efficiency

• Low Income Weatherization

• New Construction

gridSMARTohio.com

Education (K-12) Program

School-to-Home Energy Efficiency

– Addresses science standards grades 5-12– Takes learning from school to home– Seven lessons

• Intro to Energy• Insulation & Air Leaks• Heating & Cooling• Saving Water & Energy• Light bulbs & Energy• Appliances & Energy• Energy Synopsis

– Fourteen energy saving devices– Implemented by Ohio Energy Project – 180 schools, 13,500 students

gridSMARTohio.com

Reduce your investment payback period and

create long-term reduction in energy consumption

and costs.

•Three Programs:– Lighting– Custom– Self-Direct

• Incentives for energy savings and peak demand reduction

• Applications and guidelines found at www.gridSMARTohio.com

•Technical assistance for completing Custom and Self-Direct applications available

Business Programs

gridSMARTohio.com

• Set incentives for purchasing & installing efficient lighting• All business (non-residential) customers are eligible• Equipment must meet

requirements in program application

• Incentives may not exceed 50% of the total project cost

• AEP Ohio dispensesfunds based on availability

Business Lighting Program

Incentives range from $2 per CFL to $350/kW for new T8/T5 fixtures

gridSMARTohio.com

• Incentives for new high-efficiency equipment and industrial process improvements that reduce energy consumption and peak demand

• For retrofit and new applications• Measures must be installed for five years• All business (non-residential) customers are eligible• Equipment must meet requirements in program application• AEP Ohio dispenses funds based on availability

Incentive Level $.08/kWh + $100/kW PDR

Range of payback qualifying for incentive 1 to 7 years

Max % of total project cost 50%

Business Custom Program

gridSMARTohio.com

• SB 221 allows qualifying customers to submit previously completed energy efficiency and peak demand reduction projects

• Eligible customers:– Non-residential customers with energy

consumption >700,000 kWh/year from AEP Ohio; or

– A national or regional account involving multiple facilities in one or more states

• Customer responsible for costs to document energy saving projects and should have experience and staff capability to manage, implement, and verify an energy management program within their facilities

Business Self-Direct Program

gridSMARTohio.com

Business Self-Direct Program

• Customer commits their completed energy efficiency and peak demand reduction projects to AEP Ohio.

– Option One: Incentive payment upon approval, stays in EE/PDR rider– Option Two: Exemption from EE/PDR rider as long as NPV of calculated

incentive is greater than value of their rider obligation

• Customers must be accepted into the Self-Direct program by AEP Ohio and the Public Utility Commission of Ohio, and sign a participation agreement.

• Projects completed from January 1st, 2006 – December 31, 2008 can qualify.

• Measures must be installed for five years.• AEP Ohio dispenses funds based on availability.

Incentive Level75% of Custom or Lighting Programs

Range of payback qualifying for incentive 1 to 7 years

Max % of total project cost 50%

gridSMARTohio.com

Renewable Energy

• In design phase with input from stakeholders

• Technology program open to all customer classes

• Launch program in 2010 if approved

gridSMARTohio.com

Program Guidelines & Applications

Jeff Stephens

Executive DirectorConsider Biking

COMPELLING STATISTICS

41% of Trips are 2 miles or less 85% of Trips are 5 miles or less 89% of those trips are made by single-user

car 25% of a.m. rush is driving children to school 50% of workers commute 5 miles or less

AMERICANS WANT TO DRIVE LESS

40% would commute by bike IF SAFE facilities were available.

38% of Americans feel the availability of bikeways, walking paths, and sidewalks for getting to work, shopping, and recreation is very important in choosing where to live.

COLUMBUS SURVEY 2006

86 % Would ride more if accommodations were improved.

Engineering End of Ride Facilities Employer Flexibility & Encouragement Equitable Benefits

Respect

BIKE TO WORK

Nationwide - 500,000 bike to work (.4%) Canada – 1.2 % United Kingdom – 2 % Germany – 11 % Denmark – 20% Netherlands – 27 %

Columbus – 0.7% Portland – 7 %

FACT OR FICTION?

BUILD IT, AND THEY WILL COME…

Portland, OR Bike Network 1994 = 50 miles 2007 = 260 miles Investment in cyclist & motorist education Encouragement programs Bike parking Integration with Transit

Increase in cycling 400% (and safety too!)

OUR GOAL – “2 BY 2012” Increase Bicycling Mode from 0.7% to 2% 2 Days per month = 10% !!! (2 out of 20)

Every other Friday?

26 days per year?

TWO WHEEL TOOLKIT

Cycling Corporate Caucus – 25 organizations

Leadership Columbus Team

Case for Support of Bicycling to Work

Complete Guide to Implementing Programs that Promote Bicycling to Work, and Why You Should Encourage Them

OSU FISHER SCHOOL OF BUSINESS MBA STUDENTS TACKLE CASE FOR BICYCLING

Neil Drobney:

“There is considerable anecdotal evidence that biking promotes health and wellness, employee productivity and delivers other bottom-line benefits, but hard numbers that can said to constitute an ‘open and shut business case’ do not exist”.

IT’S IN YOUR INTEREST TO HELP!

Healthier Employees Reduced health benefit expenses Attraction & retention of “new economy”

workers

Community Support (economic & otherwise) Increase community sustainability

CONSIDER BIKING SERVICES CEOs - to unify in developing strong public/private

partnerships that will enhance the environment for cycling,

Human Resource departments - to develop appropriate incentives for their employees to bicycle.

Wellness Coordinators - to include bicycling in the wellness program.

We provide “Commuter 101” bicycle education programs to the workplaces, and additional education as needed.

Building Operations - to ensure the availability of end-of-ride facilities.

We offer a “Bike Friendly Building” designation program.

BIKE TO WORK WEEK – MAY 17TH

Mayor Coleman ODOT Director Molitoris CEO Challenge

OSU Gateway (7:30) to Statehouse (8:30)

Launch of “2 by 2012” Mode Shift Program

BikeColumbus Festival - July 16 - 17

Get Green 2010Get Green 2010Green Memo IIGreen Memo II

April 14, 2010April 14, 2010

Technology Business Venture Development• Business planning, coaching• Advisory, technical, professional services• Capital access and preparation• Incubation and Accelerator specialized

facilities and services for tech-based companies

Membership - Connect, Learn and GrowPlatform Lab - Cloud, DR, Load Testing

TechColumbusTechColumbus Accelerating the Business of TechnologyAccelerating the Business of Technology

Action 1: Supply a Trained Workforce

Action 2: Encourage Entrepreneurship

Action 3: Market Columbus Assets totargeted Green Jobs Industries

Action 4: Foster Market Development

Objective 1:Create, Attract and Retain Green Job Industries

Action 1: Supply a Trained Workforce

Action 3: Market Columbus Assets totargeted Green Jobs Industries

Action 4: Foster Market Development

Develop a Green Business Incubator in the

Tech Corridor to provide office or laboratory space,

grant assistance, business planning, connections to

capital and networking opportunitiesfor entrepreneurs in the Green Job Industry.

Develop a Green Business Incubator in the

Tech Corridor to provide office or laboratory space,

grant assistance, business planning, connections to

capital and networking opportunitiesfor entrepreneurs in the Green Job Industry.

• TechColumbus runs Central Ohio’s incubator

• BioSciences• Information Technology• Advanced Materials

• Partnerships

• New Albany Business Development Center

• Dublin Entrepreneurial Center

What is happening in Central Ohio Now?

• Electronics• Power and Propulsion• Advanced Energy

Dublin Entrepreneurial Center

• Promote the creation & co-location of green companies and green technology.

• Provide opportunities to develop symbiotic partnerships

innovation & business opportunities• Officially opens April 22nd

Dublin Entrepreneurial Center: Green Integrator

http://bit.ly/dxSZvC

• Communities are investigating & planning incubators, business centers, accelerators

• Communities see these efforts as part of their economic development efforts

• Communities are seeking TechColumbus support & expertise

• National Business Incubator Association

What is happening in Central Ohio Now?

Why Incubate?

Invested in 44 companies by TechColumbus & Ohio TechAngels

$11.5 million

Companies incubated111912 Jobs created in funded and

incubated companies

$62,393 Average salary

TechColumbus Venture Development ImpactFY 2003 - 2009

Revenues generated

In follow on capital raised$245.9 million

$214.1 million

TechColumbus Venture Development ImpactFY 2003 - 2009

www.UnitedForJobsOhio.com

• 48,000 new jobs• 571 new companies• $6.6 billion in economic activity• 21.8% total return on investment

Thank youThank you

Rick CoplinRick Coplin

Venture Development DirectorVenture Development Director

rcoplin@techcolumbus.orgrcoplin@techcolumbus.org

http://bit.ly/dxSZvChttp://bit.ly/dxSZvC

Achieving your environmental and sustainability goals

Greg CunninghamLimited Brands, Inc

Mayor’s Green TeamGreen Business Committee

Introduction There are many options for managing your

environmental footprint. You can engage outside support or do-it-

yourself These resources and programs can help you

attain your environmental goals. Columbus Green Spot EPA Resources and Programs

Step 1Determine what contributes to your

environmental footprint

Things you purchase Supplies, Raw materials, Components

Energy use Operations, transportation

Water use Landscaping, operations

Waste generated Reduce – Reuse - Recycle

Facility impacts Storm water, heat island effect

Step 2Determine how much control

you have over the issues

Little control

Great control

Step 3Determine the risks and opportunities

Are there reputational risks involved? Are there regulatory requirements now or

expected the future? Can we benefit as an organization?

Market opportunities Cost savings

What do our employees and stakeholders expect?

Step 4Select a program based on your needs

Degree of complexity Technical support desired Help in identifying activities Commitments and goal setting Opportunities for recognition

Green Spot““Making your home, business, or community

group part of a cleaner, healthier, more sustainable Columbus”Holistic in nature; requires commitments in several categories

Inform and engage; Reduce, Reuse, Recycle; Water Conservation and Protection; Energy Conservation; Travel Green

Easy to use, and provides menu of options for you to choose fromAnnual report on your progressRecognition for achievementsIndividuals can participate as well

EPA Resources and Programs USEPA has resources and programs designed

to assist organizations in improving their environmental performance

AgricultureAir QualityEnergy Efficiency and Global Climate ChangePollution PreventionProduct LabelingRegulatory InnovationSector ProgramsTechnologyTransportationWaste ManagementWater

Limited Brands Partnerships

Smartway

Waste Wise

Climate Leaders

Waste Wise

Plan your program Tools and recommendations for planning

Measure your progress Data sources and calculators to measure

benefits Report your results Announce your achievements Get technical support

Smart Way

Assess your current performance Yours or your service provider

Create an action plan How are you going to improve?

Commit to improvements Detailed goals

Report your progress

Climate Leaders Develop a corporate-wide GHG inventory Set aggressive GHG emissions reduction

goal Report inventory data annually and

document progress toward goal Achieve your long-term GHG reduction

goal Publicize your organization’s achievements

through Climate Leaders

Conclusion

Getting started can be easy!

Use the resources that are available to develop and achieve your environmental sustainability goals

We’re greener than green!

TerraChoice researchers surveyed more than 18,000 advertisements. The ones that made environmental claims were counted and described as a percentage of the total number of advertisements.

Source: Environmental Claims in Consumer Markets, TerraChoice Environmental Marketing, 2009

Green·wash (grēn'wŏsh', -wôsh') – Green·wash (grēn'wŏsh', -wôsh') – verb: verb: the the act of misleading consumers regarding the act of misleading consumers regarding the environmental practices of a company or the environmental practices of a company or the environmental benefits of a product or serviceenvironmental benefits of a product or service

Source: Scot Case, TerraChoice Environmental Marketing

1. Sin of the Hidden Trade-Off1. Sin of the Hidden Trade-Off

2. Sin of No Proof2. Sin of No Proof

3. Sin of Vagueness3. Sin of Vagueness

4. Sin of Irrelevance4. Sin of Irrelevance

5. Sin of Fibbing5. Sin of Fibbing

6. Sin of Lesser of Two Evils6. Sin of Lesser of Two Evils

7. Sin of Worshipping False Labels7. Sin of Worshipping False Labels

Definition: Claiming a product is “green” based on one Definition: Claiming a product is “green” based on one attributeattribute

Definition: Claim that cannot be substantiated by Definition: Claim that cannot be substantiated by readily accessible information or a reliable third readily accessible information or a reliable third party certification.party certification.

Definition: Claim that is poorly defined or so broad Definition: Claim that is poorly defined or so broad that it is often misunderstood by the consumer.that it is often misunderstood by the consumer.

Definition: Claim that may be truthful but isDefinition: Claim that may be truthful but is

unimportant or unhelpful for consumers seekingunimportant or unhelpful for consumers seeking

environmentally preferable products.environmentally preferable products.

Definition: Claims are false.Definition: Claims are false.

Definition: Claim that may be true but distractsDefinition: Claim that may be true but distracts

consumer from greater environmental impacts ofconsumer from greater environmental impacts of

category as a whole.category as a whole.

Definition: Claim that gives the impression of a third Definition: Claim that gives the impression of a third party endorsement where no such label existsparty endorsement where no such label exists

Examples:Examples:

- Image that looks like an official seal of approval- Image that looks like an official seal of approval

Sins of the Seven Sins?Sins of the Seven Sins?

Koh v. SC Johnson & Son, Inc.Koh v. SC Johnson & Son, Inc., , Case No. 09-00927 (N.D. Cal. 2009)Case No. 09-00927 (N.D. Cal. 2009)

Paduano v. American Honda Motor Co., Inc.Paduano v. American Honda Motor Co., Inc.,,169 Cal. 169 Cal. App.4th 1453 (Cal. App. 4th Dist. 2009)App.4th 1453 (Cal. App. 4th Dist. 2009)

Mendez v. IntelMendez v. Intel, Case No. CV-09-2889 (N.D. Cal. , Case No. CV-09-2889 (N.D. Cal. 2009)2009)

The FTC enforces Section 5 of the FTC Act, which The FTC enforces Section 5 of the FTC Act, which generally prohibits "unfair or deceptive acts or generally prohibits "unfair or deceptive acts or practices," including advertising that is false or practices," including advertising that is false or misleading. misleading. .”.”

33rdrd Party Verifications for Products Party Verifications for Products

Carbon Free by 2050 – Can We Do It?

Get Green Business Conference

April 14th, 2010

About John Seryak

Mechanical engineer (BME, MSME, PE)

DOE Energy Expert Several years experience in Ohio, NY,

NE Over 150 industrial, commercial,

institutional energy assessments 20 technical publications on efficiency,

conservation, renewables

Company Services

Provide UNBIASED, ACCURATE information on energy efficiency and energy

Core services Energy audits/assessments LEED commissioning and building energy

simulation Utility & energy data statistical regression

analysis Technical assistance (focused projects) Instructional Product and service development

• I was in eco-depression – we’re doomed• James Hansen came to OSU

• Depresses us with photos like this• But tells us there’s a chance

What’s the Point?

What’s It Going to Take?

What would it take, from the energy perspective, to meet the following goals in the US? Congressional plans - Reduce CO2

emissions from 2005 levels by 80% Hansen – Eliminate coal-fired electricity

worldwide by 2030 Gore – Carbon free electricity in 10 years

Thank You

Questions?

John Seryak

Columbus, OH

jseryak@gosustainableenergy.com

614.268.4263

Steve Tugend

Vice President, Government RelationsColumbus Chamber

John O’Grady

PresidentFranklin County Board of Commissioners

Thank You!

To Our Event Hosts

Columbus Green Building Forum &

City of Columbus

Thank You!

To Our Gold “Lunch” Sponsor

Thank You!

To Our Silver Sponsors

Ohio Energy Resource DivisionBTA/KI

DerbigumFood, Ag & Biological Engineering OSU

Heapy EngineeringKing Business Interiors

Turner ConstructionWoolpert

USGBC Central Ohio ChapterOce North AmericaColumbus Chamber

Thank You!

For Attending The

2010 Get Green Business Conference

get green all presentations 2010 final

green investments

green columbus david

green fleet initiatives

columbus state

city of columbus mike

green building dan jones

city of columbus shawn

osu energy services

Documents

get green, stay green 1

project get ready - green parkng council

poster presentations that get noticed

forces behind green marketing green marketing -...

get ready for green job

england’s green exercise get up, get out, get healthy

get green business conf 2010

skanska go green business breakfast planning & resilence...

get up & go green plus certificate

how to deliver presentations that get internal buy-in

do clean, get green presentation

drexel green community presentations may 18, 2009

homecoming 2011: get your green on!

challenges in green infrastructure design and associated...

get going with green (english)

go green and get healthy

get up & go green classic certificate

get green

get up & go green lite certificate

itc green centre, gurgaon, india - sustainability...