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Finding Your Way Through the Social
Media Maze
Finding Your Way Through the Social
Media Maze
Blair Ball Prepare1@comcast.net
Blair Ball Prepare1@comcast.net
#gerexpo
Copyright Prepare1
FACT…
88% of Small Business’s found Social Media Marketing helped them get increased exposure.
Wow!
IBM - 1956
5 MB
1971
256 GB
173,558,528
AdoptersEarlyMidLate
Blogging – 1994LinkedIn – May 2003Facebook – February 2004
YouTube – February 2005Twitter – March 2006
1994
5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 1965-1982. • Generation Y, also known as the Millennial
Generation (or Millennials), Generation Next,
Net Generation, Echo Boomers born 1983 – early 90’s.
• Generation Z, also known as Generation I, or Internet Generation born early 90’s.
Years to Reach 50 Million Users:
• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3
Facebook added 100 million users . . . . . . in 9 months !
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Successful companies in social media act more like Dale Carnegie
and less like David Ogilvy.
Listening first, selling second.Copyright Prepare1
Shhh. . . . LISTEN …
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Every customer is a reporter now.
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Social Media doesn’t stop at 5 o’clock and it doesn’t stop on
Friday.
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11.8 million
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How do you manage your reputation in the
transparent business world?
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Here are five tips for managing your online reputation:
1. Get Busy Creating Relevant and Valuable Content.
2. Alert Yourself and Then Join the Conversation.
3. Watch and Listen From Every Angle.
4. Be nice: Taking the High Road vs. Negabots.
5. Build Relationships With the Likeable Lauras of the World.
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Help, I need somebody,Help, not just anybody,Help, you know I need someone,Help!
Benefits of Social Media Marketing
©Social Media Examiner
Time InvestmentPays Dividends
6 hours per week 2X80% - 3+ years
Commonly used Social Media Tools
©Social Media Examiner
Tools used by B2B vs. B2C
©Social Media Examiner
. . 600+ million users and growing; if Facebookwere a country, it would be the 3rd largest in
the world (Double the size of the United States).
. . 600+ million users and growing; if Facebookwere a country, it would be the 3rd largest in
the world (Double the size of the United States).
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Welcome Page
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Engage Your Fans
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Coupons
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The fastest growing segment on Facebook is 55-65 year-old females.
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WHY ? www.facebook.com
To outreach 100+ million unique visitors per day.
To send (dynamic and fresh) updates to fans.
To create polls, join groups and post events.
To advertise your page with custom Facebook URL.
To focus on something fun that people want to share.
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79% more…
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WHY ? www.twitter.com
To establish your brand as an industry resource.
To promote offers or discounts.
To engage in real-time conversations and gain feedback.
To seek customers tweeting about good and bad experiences with your brand.
To proactively respond to consumer questions and problems.
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WHY ? www.linkedin.com
To create a (concise) branding profile.
To diversify from your industry and broaden knowledge.
To join groups . . . . over 700,000.
To manage your image . . . . and brand.
To competitively market your product or service.
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Twelve million small business people now market their business
(not themselves) on LinkedIn.
Twelve million small business people now market their business
(not themselves) on LinkedIn.
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WHY ? www.blogger.com
To share information quickly withcustomers, prospects and employees.
To humanize your brand by allowing comments –both positive and negative.
To offer quick responses to product or serviceissues or for crisis management.
To link your company website and improvesearch engine optimization (SEO).
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WHY ? www.youtube.com
To build links and take advantage of searchengine optimization.
To create a brand channel and “call to action”.
To provide entertainment, educational orinformational value via video sharing.
To reduce costs by using simple camcordersand consumer equipment.
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YouTube Readyfor $149.95
~ in HD
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What happens in Vegas
stays on YouTube, Twitter and Facebook…
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“Nobodies are the new somebodies
in the world of Social Media.”
R.O.I.R.Return on Investment in Relationships
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From Customer to Evangelist
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BRAND = USP
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ONE THING
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BRAND MESSAGEUsers want to identify with a
brand
What is your brand message? What should users know about
you? Nike… Starbucks…
Your business…Copyright Prepare1
Brand Tips1. Add Social Media Buttons to Website.
2. Connect Blog to your Website.
3. Embed Videos on your Website.
4. Add your presentations.
5. Add Facebook Like box.
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Are DeadCopyright Prepare1
67%/199967%/2011
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SEOCopyright Prepare1Copyright Prepare1
1 Billion +
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retoolCopyright Prepare1
Speed rules
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8000 Horsepower
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THE RULES OF ENGAGEMENT
Always be transparent and show candor.
Be ethical – see www.womma.org/ethics.
Only provide relevant information.
Address positive – and negative comments.(happy customers become evangelists).
Have a little fun – show your brand personality – leave the corporate speak behind.
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ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW
Build relationships ~ through direct, timely customer service.
LISTEN to your customers.
Improve search engine rankings ~ send people to your web site or blog.
Establish your business as a resource.
Build your brand ~ show its personality.
Create an advantage over your competition.Copyright Prepare1
. . . . KNOW WHAT YOU ARE GETTING INTO
“You can’t handle the truth” . . . and it can bebrutal and hurtful.
Privacy will end.
Your competitors will be watching – and you should be watching them.
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“No man ever became great
except through many and great
mistakes.” —William Gladstone
(from Timeless Wisdom, compiled by Gary Fenchuk)
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“You miss
100% of the shots you never
take.” —Wayne Gretzky
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Just Do it
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Thank You
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