generation z will disrupt your business forever by mec global | arabnet digital summit 2016

ARE YOU READY FOR GENERATION Z?

Rogier Croes - Chief Digital Officer @ MEC Global

MY ADVISORY BOARD

WHO WILL INFLUENCE THEIR BRAND PREFERENCE?

LIFE OF A 6 YEAR OLD

2000 2016

LIFE OF A 6 YEAR OLD

2000 2016

Playing  games  Watching  YouTube  Listening  to  Music  WhatsApp  Instagram  Make  videoclips  …..and  maybe….call  people      

WHAT CAN YOU DO WITH A SMARTPHONE?

WHAT IS THIS FOR?

OLD VS NEW TECHNOLOGY

PROVIDE INTERNET FOR EVERYONE

DIFFERENT THINKING

DIFFERENT EXPECTATIONS

SO…HOW SHOULD THEIR EDUCATION LOOK LIKE?

THE EDUCATIONAL COOKIE

PERSONALISED LEARNING IN A SOCIAL WAY

FOCUS ON WEAKNESS, NOT ON STRENGTH AND INTEREST

IS THIS BASIC KNOWLEDGE?

PROTOTYPING FOR KIDS

CODING FOR KIDS

THEIR JOB EXPECTATIONS

GAMIFICATION OF RECRUITEMENT

GROWING UP WITH DIGITAL LEGO

WHAT IF YOU CAN PLAY LIKE THIS?

WHAT IF YOU CAN PRINT THIS?

WHAT IF YOU CAN PRINT THIS?

OTHER DISRUPTING TECHNOLOGIES?

WHAT IS MY ROLE?

THANKSRogier CroesChief Digital Officerrogier.croes@mecglobal.com@rogiercroes