gender equality conversations survey: the issues and platforms
Post on 12-Apr-2017
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Gender Equality Conversations Survey: The Issues and Platforms
BURSON-MARSTELLER PRESENTS
Traditional news media is the least e�ective way to vocalize women’s issues—yet it is the most popular platform for keeping up-to-date about them.
HOW IMPORTANT IS IT TO SPEAK OUT ABOUT ISSUES INVOLVING WOMEN’S RIGHTS?
46%
31%
19%20%
12%
14%
WHAT IS THE MOST EFFECTIVE WAY TO BE VOCAL ABOUT YOUR SUPPORT FOR WOMEN’S RIGHTS?
WHAT PLATFORMS DO PEOPLE USE TO STAY INFORMED ABOUT ISSUES, MOVEMENTS AND DEMONSTRATIONS INVOLVING WOMEN’S RIGHTS?
AMONG RESPONDENTS WHO HAVE PARTICIPATED IN A PUBLIC DEMONSTRATION WITHIN THE PAST 30 YEARS:
Elected O�cials // 31%
Social Media // 20%
Public Demonstrations // 19%
Traditional Media // 12%
Other // 14%
NEWS MEDIA
53% 43% 34%SOCIAL MEDIA WORD OF MOUTH
HEY!
of the demonstrations were related to women’s rights
69% of people heard about the demonstrations by word of mouth
62%of people learned about the demonstrations via social media
PERSISTENT CHALLENGES FOR WOMEN IN THE WORKPLACE
of respondents think equal pay for women is the most important issue
Burson-Marsteller is a leading global strategic communications and public relations firm, operating in 110 countries across six continents with 73 o�ces and 85 a�liate o�ces. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP.
PSB Pulse is an online survey fielded on the first Monday of each month. It explores issues of interest to decision makers in business, marketing, communications, and public policy among a representative and continuously refreshed sample of 800 U.S. households. The statistics above are the result of PSB interviews conducted between March 6-9, 2017.
71%
WOMEN’SRIGHTS
Burson-Marsteller Advantage Women is a global o�ering focused on helping companies take full advantage of the benefits associated with closing the gender gap in order to create more opportunities for women to rise as leaders. Advantage Women builds on increasing demand from current and prospective clients to develop powerful communications strategies to promote the value of gender diversity in the workplace.
82%male
female
84%86%
This average includes:82% of the men polled
NEWS
of respondents say it is important
86% of the women polled
of female respondents have experienced workplace discrimination22%
70% of them reported that nothing was done to resolve their situation
46% Nearly half of respondents who have participated in a public demonstration protested in support of gender equality. However, just 14% of respondents have participated in a public demonstration at all.
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