gcds: free desktop marcom 2.0

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Real Free Desktop Marketing-

Communications 2.0

How bottom-up is flying high

without technical roadmaps!

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Real Free Desktop Marketing-

Communications 2.0

Cross-platform BoF, 07 July '09

Gran Canaria Desktop Summit

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Jos Poortvliet, loves KDE

PR-Volonteer GCDS '09

Zeist, Netherlands

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Thomas Keup, loves GNOME

PR-Volonteer GCDS '09

Berlin, Germany

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Toms personal background:

6+ years of journalism

11+ years of public relations

5+ years oss-marketing

10+ promoted oss-events

PR-consultant in free software

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Involved in PR for GCDS 2009:

Organized press conferences

Organized news coverage

Supporting journalists

Talking about PR

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Tom (GNOME) sucked about:

No international PR organized

Just 1 KDE-Volonteer involved

Offical List/Board/Corp.-BlaBla

(Closed Minded!)

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Communications are not

- any kind of roadmap!

- any kind of process!

- any kind of coding!

- any kind of fixing!

- any kind of technical issues!

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Communications are

- what we love to have!

- what we love to use!

- what we love to share!

- what we love to talk about!

- what the world makes better!

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Audi worldwide meta-trends:

- no German/EU specification

- no automotive specification

- no car product specification

- no VW-Group specification

- just issues people believe in!

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Audi worldwide reseach:

1. Personalisation

2. Emotionalisation

3. Simplicity

4. Eco-Awareness

5. Austerity

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

What do you love

- personalized?

- emotionalized?

- simplified?

- eco-awared?

- less than more?

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

new insperations, open views,

collaborating worldwide, bridging

culture, bridging genders, my look and

feel, meet/know the people

using/making it, feel safe – every time,

better/faster with time, allways free,

simple handling, freedom of choice

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving personalized?

- using it my look and feel

- meeting people using it

- meeting people making it

- collaborating worldwide

- helping brigding gender

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving emotionalized?

- feeling save – every time

- brigding cultures worldwide

- finding new open views

- getting new insperations

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving simplified?

- simple using + updating

- getting better + faster with time

- always free to use + share

- having freedom of choice

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving being eco-awared?

N. A.

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving being less than more?

N. A.

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Take your ideas to

make the world more personal!

make the world more emotional!

make the world more simple!

make the world eco-awared!

make the world less is more!

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

- Show your familiy!

- Show your lover!

- Show your friends!

- Show your collegues!

- Show your boss!

- Show your pizza boy …

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Next steps for Marcom 2.0:

- Sharing on GCDS-Webpage

- Sharing at GNOME-Project

- Sharing at KDE-Project

- Sharing at slideshare.net

- Working forward on it!

| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Thanks for joining the session!

Marketing-Communications 2.0

is what we like to tell the people

we realy love at Free Software!