gastcollege vub: sport en social media

Jo Deferm – co-founder Content Crackers

1 www.contentcrackers.be

#vubcc

2

Wat heb je nodig om als jongere te starten als ondernemer?

www.contentcrackers.be

3 www.contentcrackers.be

4

Waarom ondernemen?

www.contentcrackers.be

5 www.contentcrackers.be

The best way to

predict the future is to create it.

6

You don't get to decide which platform or device your

customers use to access your content: they do!

www.contentcrackers.be

#fail

7

“I failed in some subjects in exam, but

my friend passed in all. Now he is an engineer in Microsoft and I am the owner”- Bill Gates

www.contentcrackers.be

8

Communicatie vanaf 2000

www.contentcrackers.be

#vubcc

9 www.contentcrackers.be

10 www.contentcrackers.be

11 www.contentcrackers.be

12 www.contentcrackers.be

13 www.contentcrackers.be

14 www.contentcrackers.be

#QualityContent

#BigData #Content vs SEO #Social Search

#Facebook Edgerank

15 www.contentcrackers.be

#vubcc

#QualityContent

16 www.contentcrackers.be

#QualityContent  

#vubcc

# Types of content

17 www.contentcrackers.be

#QualityContent  

1)  Tekst 2)  Video 3)  Graphics 4)  Audio

# Types of content

18 www.contentcrackers.be

#QualityContent  

19 www.contentcrackers.be

# Types of content

20 www.contentcrackers.be

#QualityContent  

# Types of content

21 www.contentcrackers.be

#QualityContent  

usb-stick met 500 foto’s x 4 gasten x 25 foto’s

x 350 vrienden = 35.000 Facebook views

x 1.000 USB’s = 35.000.000 views!

22 www.contentcrackers.be

#QualityContent  

# What are we sharing (on Twitter)?

23 www.contentcrackers.be

#QualityContent  

# What are we sharing (on Twitter)?

24 www.contentcrackers.be

#QualityContent  

# Content lives longer in the Social Media era

25 www.contentcrackers.be

#QualityContent  

# Content lives longer in the Social Media era

26 www.contentcrackers.be

#QualityContent  

# Content lives longer in the Social Media era

27 www.contentcrackers.be

#QualityContent  

# Content lives longer in the Social Media era

28 www.contentcrackers.be

#QualityContent  

# Make it easy to share!

29 www.contentcrackers.be

#QualityContent  

#BigData Know your customer!

30 www.contentcrackers.be

#BigData  

#vubcc

# Getting data is easy

31 www.contentcrackers.be

#BigData  

# Using Big Data for more conversion is harder

32 www.contentcrackers.be

#BigData  

# Landing page strategy using Big Data

33 www.contentcrackers.be

#BigData  

# Landing page strategy using Big Data

34 www.contentcrackers.be

#BigData  

#QualityContent You can’t fool Google.

35 www.contentcrackers.be

#QualityContent  

#vubcc

36 www.contentcrackers.be

#QualityContent  

Prospect MyCompany

# SEO is dead, Content is King

37 www.contentcrackers.be

#QualityContent  

#SocialSearch Kiss your privacy goodbye.

38 www.contentcrackers.be

#SocialSearch  

#vubcc

# advertising 1981

39 www.contentcrackers.be

#SocialSearch  

# advertising 2000 (Google Adwords)

40 www.contentcrackers.be

#SocialSearch  

# advertising 2013 (Social Search)

41 www.contentcrackers.be

#SocialSearch  

versus

versus

# Facebook Graph Search

42 www.contentcrackers.be

#SocialSearch  

# Facebook Graph Search

43 www.contentcrackers.be

#SocialSearch  

# Facebook Graph Search

44 www.contentcrackers.be

#SocialSearch  

Kiss your privacy goodbye.

#EdgeRank

45 www.contentcrackers.be

#EdgeRank  

#vubcc

46  

#EdgeRank  

47  

Affiniteit ü hoe ‘close’ ben jij met een andere gebruiker? ü one-way-traffic: als een persoon vaker in jouw

nieuwsoverzicht verschijnt, betekent dit niet dat dit andersom ook zo is.

  Gewicht ü de ‘waarde’ van de content. ü  foto’s, video’s en links hebben de meeste waarde   Verval ü nieuwere postings maken meer kans om in het

nieuwsoverzicht te verschijnen dan oudere. ü Timing is everything!

#EdgeRank  

#Facebook pages

48 www.contentcrackers.be

#vubcc

#EdgeRank  

49  

#EdgeRank  

50  

#EdgeRank  

51 www.contentcrackers.be

Q&A

#vubcc