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Gamification

Michaël Kuijs15-06-2015michael.kuijs@transfer-solutions.com

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Table of Contents

Introduction

Business Analysis

Game design

OutSystems

Questions

Introduction

Introduction – Business Analysis – Game design - OutSystems - Questions

FUN4 TYPES OF

Google Trends: Gamification

Start: 2002

Hype Cycle for Emerging Technologies, 2014

Gartner’s Hype Cycle for Emerging Technologies, August 2014

Game WorkTasks Repetitive, but fun Repetitive and dull

Feedback Constantly Once a year

Goals Clear Contradictory, vaguePath to

Mastery Clear Unclear

Rules Clear, transparent Unclear, in-transparentInformatio

nRight amount at the right time Too much and not enough

Failure Expected, encouraged, spectacular, brag about it

Forbidden, punished, don’t talk about it

Status of Users Transparent, timely Hidden

Promotion Meritocracy Kiss-up-o-cracyCollaborati

on Yes Yes

Speed/Risk High Low

Autonomy High Mid to low

Narrative Yes Only if you are lucky

Obstacles On purpose Accidental

GAMIFICATION IS USING GAME ELEMENTS AND GAME DESIGN IN A NON-GAME ENVIRONMENT IN ORDER TO MOTIVATE AND ENGAGE PEOPLE INTO ACHIEVING THEIR GOALS

Definition

REWARD PROGRAMS PLAYFULL DESIGN

VIDEO GAMES SERIOUS GAMES

Business Analysis

Introduction – Business Analysis – Game design - OutSystems - Questions

ENGAGEMENT

EDUCATION BEHAVIOUR INNOVATION

CUSTOMERS (ONLINE) COMMUNITIES EMPLOYEES

GAMIFICATION IS NOT A HOLY GRAIL.

Business Case

18th of March 2015..

..a wiki article was updated!

±15 / 130 Employees online

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

40

80

120

160

35

82

116

160

115

97

52 52

3529

19 21

11.0606060606061

Forum posts on Einstein(2015 based on average so far)

1,42 forum posts per month since 2013

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150.00

1.00

2.00

3.00

4.00

5.00

0.49

1.09

1.92

2.96

4.52

3.98

2.75

3.48

4.204.28

4.00

2.38

3.67

Average number of reactions on forum posts on Einstein

KNOWLEDGE

SOCIAL COLLABORATION

Certificates

Courses

Forum

Lunch seminar

Pecha Kucha Night

Instant messaging

Transfer Café

Wiki

Pauzeruimte

Externe fora

Mango apps

Remarks We did not improve the quality of the

knowledge sharing platform of which we’re trying to improve its usage

There’s no use in internal knowledge sharing when you could also do it externally

Our target audience might have been too small for gamification to be worth it

We did gamification for the sake of gamification

Game design

Introduction – Business Analysis – Game design - OutSystems - Questions

IS IT THE SENSE OF ACHIEVEMENT AND WINNING…

...IS IT THE SENSE OF COLLABORATION AND PLAYING WITH FRIENDS...

...OR IS IT THE INSTANT FEEDBACK, LEARNING NEW SKILLS AND GETTING

BETTER?

INTRINSIC MOTIVATIONEMOTIONAL ENGAGEMENT

EXTRINSIC MOTIVATIONTRANSACTIONAL ENGAGEMENT

MOTIVATION

COMPETENCE RELATEDNESS AUTONOMY

INTRINSIC MOTIVATION

Game design: Activity loopsActivity loops

Motivation Action Feedbac

k

Game design: Activity loops

Game design: Activity loops X1 = 0 Xn = Xn-1 + 2n - 1 n = 2, 3, 4, …

Level (n) Points (Xn) Difference (2n - 1)1 0 n.a.2 3 33 8 54 15 75 24 96 35 117 48 13… … …99 9800 197100 9999 199

Game design: Player typesRichard Bartle’s player types

AchieversKillers

Socialisers

Explorers

Acting

Interacting

WorldPlayers

Game design: Player typesRichard Bartle’s player types

Game design: Player typesJon Radoff’s player types

Game design: Player typesJon Radoff’s player types

CooperationImmersion

Achievement

Competition

Qualitative

Quantitative

Many playersFew players

REWARDS

STATUS

ACCESS

POWER

STUFF

GAME ELEMENTS

GAME DYNAMICS GAME MECHANICS

REWARDS SELF-EXPRESSION ALTRUISM COOPERATION

KEEP IT POSITIVE,IGNORE THE NEGATIVE

OutSystems

Introduction – Business Analysis – Game design - OutSystems - Questions

Maintenance

Built in dependency analysis

NFRs are built into every application – regardless of

change

Development

Model driven development reduces time to build

Integrations are simplified

Operations

Deployment process is automated

Auditing and trouble shooting capabilities in

every application

WHAT WE DODELIVER CHANGE READY APPLICATIONS FOR LESS COST

OutSystems Platform TMGameOn

ExternalSystems

Solution Functional Architecture

Administrator

Leaderboard

Dashboard – Overview

Integration

Casper

Colleagues

System management

Integration

RESTWeb Service

Employee

Email

Login GameOn

CasperFirst login?

OutSystems

True

False Bootstrap

00:00

LIVE DEMO

Summary

Trending since 2011, maturity in 5 to 10 years

The use of game design and game elements

Knowledge sharing & social collaboration

Built in OutSystems

Webservices

READ

Tips

Read! Papers, blogs, articles, books, etc.

Gamification is not a holy grail

Keep it positive, ignore the negative

Don’t forget the fun

&Quest ionsAnswers

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Introduction – Business Analysis – Game design - OutSystems - Questions