gamification in recruitment
Post on 11-Aug-2015
313 Views
Preview:
TRANSCRIPT
Tristan MoakesHead of Digital at Penna
Stuart NewlandDirector at Fenturi
Oscar Lyons Occupational Psychologistat Penna
Henry JodrellDirectorat Fenturi
Today’s session
What is gamification?
What makes games fun?
How does it apply to HR and recruitment?
What are the steps to use it in my organisation?
“The use of game mechanics and design techniques to engage and motivate people to achieve their goals.” “The use of game design elements in non-game contexts”
“A process of enhancing a service with affordances for gameful experiences in order to support user’s overall value creation”
“The process of making activities more game-like”
We want ____ to feel more like a gameExerciseRecyclingShoppingEatingPersonal hygiene Learning FrenchTimesheets Saving electricitySleepingAppraisals Answering calls
Our six tips
1. Start small
2. Don’t chocolate coat broccoli
3. Identify a clear mission and sweet spot
4. Feedback is key
5. Gamification is an engagement strategy
6. Not all games are competitive
HR Gamification
• Attraction
• Job simulation
• Assessment
• Onboarding
• Learning & career development
• Compliance
• Appraisals
Further reading
• Jane McGonigal - Reality is broken
• Janaki Kumar & Mario Herger - Gamification at work
• Daniel Pink - Drive
• Scott Rigby & Richard Ryan - Glued to games
Question 1What was the most common word associated with gamification?
A. Modern
B. Creative
C. Fun
D. Pointless
E. Young
F. Expensive
Question 2What was the biggest perceived barrier to the application of gamification?
A. Industry culture
B. Capital cost
C. Perceived complexity
D. Technical knowledge
E. Generation gap
F. Client buy-in
Question 3Which word was most associated with Generation Y?
A. Social
B. Challenging
C. Mobile
D. Digital
E. Connected
F. Technology
Question 4Which aspects of the HR discipline do you think that gamification is best suited to?
A. Employee recruitment
B. Candidate assessment
C. Team building
D. Career development
E. Learning & development
F. Employee satisfaction
Question 1What do you think is the biggest barrier to the application of gamification?
A. Industry culture
B. Capital cost
C. Perceived complexity
D. Technical knowledge
E. Generation gap
F. Client buy-in
Question 2Which aspects of the HR discipline do you think that gamification is best suited to?
A. Employee recruitment
B. Candidate assessment
C. Team building
D. Career development
E. Learning & development
F. Employee satisfaction
Question 3When do you think you will next start a gamification project at your organisation?
A. Never
B. 0-2 months
C. 3-6 months
D. 6 months to a year
E. 1-2 years
F. 2 or more years
top related