games for health: what's next?

GAMES FOR HEALTH 2.0WHERE SHOULD GAMES FOR HEALTH HEAD NEXT?

WHAT I’M PLAYING LATELY...

WHERE WE ARE...

6-10 YEARS OLD

ONLY A HANDFUL OF AMAZING GAMES

ARE ANY OF THESE SUCCEEDING AT SCALE?

TOO FEW PEOPLE CHASING THE BEST OPPORTUNITIES

EXT FOR US?

SCALE

“GAMES EVERYONE SHOULD PLAY

VS. DISEASE GAMES”

“SUPER MARIO HEALTH”

A CRITIQUE...DISEASE STATE BASED FOCUS BY DEFAULT

COMMON REASONS FOR THIS

ORIGINALLY FOCUSED ON GUIDING FOUNDATIONAL IDEAS... RESEARCH, COMMUNITY & SOCIAL INFRASTRUCTURE, ESTABLISHING PREMISE, GROWING TAXONOMY PROOF, IDENTIFYING LEADERS

NOT THINKING OF WHAT GAMES WE REALLY NEEDED OR A GUIDING APPROACH TO THAT

SCALE WAS HOW BIG THE CONFERENCE, COMMUNITY, AND OVERALL ACTIVITY REACHED

GAME-BASED

HEALTH RECORD

ECOSYSTEM

VISUALIZATION

GAMES FOR HEALTH PROJECT

GAMES GAMESSENSORS

SOCIAL

NETWORKS

PHRS

PROFESSIONALS

FRIENDS & FAMILY

WHAT HAPPENED?

GREATER NOTIONS OF HEALTH BEGIN TO EVOLVE...

WE LEARNED A LOT MORE ABOUT HEALTH

BETTER SENSE OF COMMERCIAL OPPORTUNITIES

SAW MORE OF WHAT PEOPLE WERE (NOT) DOING

KEY THOUGHTS...

RETAIL VS. HEALTH IMPACT

ALIGNING FORCES BETTER

SIMPLIFY OUR SENSE OF WHAT WORKS

SEARCH WITHIN OUR FRUSTRATION

SCALE

INFRASTRUCTURE

GAMES AS COMMUNITY PLATFORMVS.

COMMUNITY AS GAME PLATFORM

3 ITEMS...

SCALE

INFRASTRUCTURE

GAMES AS PLATFORMS

WHAT WOULD REAL SCALED PROJECTS LOOK LIKE?

EVERYONE

WHAT SHOULD

EVERYONE PLAY?

POSITIVE PSYCHOLOGY & PERMA GAMES

FIRST AIDE

EXERGAMING

WALKING

NUTRITION

HEALTHY ME

RISKYME

PROBABILITY?

ANTI-DRUG, SMOKING, STD, ALCOHOL

COGNITIVE ENHANCEMENT

DE-PRIORITIZE “POST-HEALTHY STATE”

“SUPER MARIO HEALTH”

EVERYONE ALIGNED?

NEXT STEPS...

THANK YOU!@BENSAWYER

BSAWYER@DMILL.COM