gainesville daily sun. (gainesville, florida) 1909-07-01...

THE DAILY SUN GAINESVILLE JULY J 1909l

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RUSSIA

An IncMMt f p n cf tho Car

An oM retire llnsstan cen-

tral a man of the oh school relut-

td the following story r llln tniilonof tile official bribery Unit1 prevail luRoMta the Incident Ixlnir one withinbis own personal knowledge

Irving the reign of AlexanderUte caarllberator the widow cf A

4fc ti CTiM d geeral endeavored toMate a appointment la a certainmtatotry fer her only soa a youngmm of superior education and Intel-lp Bce The minister promised tbewidow te reserve the occurringvacancy ta department Slit wiltrd M rrtn tar the fulfillment of thepromlfo nod iwl i repeated tier nppeulby teller She Iranicd too that In themeantime several vma tides bud twin

liy ether cartMatM-UK wMetv I lit fatitHl upon tin em

pearl nrd told cfc najeaty of the minMeat hrakrn promises and bt r ownkeen dlFappclntnHnt and after a fewReiser tn cnwkI rntJon the askedher If tied tiicltnod n gift of moneyte the wlateter with tier written ap-plication

Why certainty net yovr majestyI sbenld trot dare put such an affront

kit excellencyt e net trouble yourself about the

affrent HMdane replied toobut renew your to the min

farter and tackle 1000 to himSat I have no auch sum of money

majesty said tbe widow

On as to that I will lend you tbemoney and the minister will no doubtrepay me and you will Inform meplease of the result of your renewedapplication with tbo Inclosure

Tile widow sent tier son to the minliter with tho 10CO lent by the czartecloeed with n politely written notethe result being tbat the manreceived the desired appointment tbosame day

About n week later the minister hailjust concluded bIll customary ofilclnlreport to the czar when his majestyobserved By the way there Is n veryIntelligent and promising young mnntno son ho late CJenernl for

you perhaps find a fnlrlyprospective position In your departanent

But your majesty mid the mlnlater tbat young man Is nlrrcdy Inmy department and I Bhrrt say thathe Is likely to make a cm or him-self

Tell me please qnlcV nsVrd thecatr how much did this youthsother pay you for the appointment

The minister was too wily anti tactful outwardly to manifest his surpriseand chagrin and he knew too thathis safety demanded n perfectly candid reply to his sovereign

Would your majesty Interestedhe until to bear what I myself paidfor the Influence which procured myportfolio from your gracious handsTbe total sum was 22500 and reintlrely speaking I do not think wltball humility tbat this lady has paidat all dearly for the prospects of herson

The minister repaid to th car the1000 and was not unkindly dismissedfrom the audience and lie also retatned his Cor Lon-don Standard

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Tha African BuffaloA wounded buffalo Is vastly more

dangerous when he runs away thanwhen be charges for In nine cases outof ten after a dash that may be for nfew hundred yard or a mile he willrevengefully circle back to nn Inter-ception of his own trail ntnrd hiddenIn gross or thicket until his pursuercomes plodding along the trail andthen charge upon him Despite thefierce temper of a lone bull Ills snvdgucunning and his great charging bulkI believe blm much less dangerousthan the lion for be has far less speedlacks the lions poisoned claws and isa muck bigger target This opinion larabetantlated by the indisputable factthat at least ten men are killed ormauled by lion to one killed by butfato Edgar Beecbcr Bronson lu Centwy

The Temple ef ZeusAU that remains of the great temple

of Zeus wblcb was 700 years InIng Is to be found about 150 yardsfrom the foot of the Acropolis at Atli-en The ruins consist of sixteen colTimna of tbe Corinthian order six andonenaif feet In diameter and sixtyfeet It was the second largesttemple erected by the Greeks one sa-perloc to it In size being the temple

Diana at Ephcsus According to alegend Ita foundation waif built byDukallon the Greek Noah who fromCats point wttaense the watew of therood subside An opening In theground Is said to be the orifice throughwhich the flood disappeared

RMult of RashnessOut of a Job are you asked the

girl Boss catch you flirtingNo I caught the boss Say what

of a wedding dress do you think

it real BwciirPblladelphla Ledger

Aaevms In adversity a countenanceof prosperity and in prosperity moder-

ate thy temper Livy

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HE COULD DRAW

Artemua Ward on His Cwn Connec-tion With th Art

Ou the of Artrntu Wardsprofessional visit to London which oc-

curred not long before UI deatb J EPreston Mudilcck says lu his bookPages from nn Adventurous Life

that the American humorists udvvr-tlscinents of bb bow were as fullof funny surprises as the lecturesthemselves One that tickled the gen-eral public was this

Artemus Ward Delivered lecturesD for All the CrowriJ JcJA or Laropt-

Evor Thought of Doltverlnj LecturesAnd an excerpt from his ktrure on

Drawing is quoted by Sir Muddockas a particularly delightful Lit

Ml havent UuthitfuUuul myself uan artist blunt In bb Inlmltabliway but brave chvays l wuup In art I have an und takephoto In III untie moutemx toadI haw u urvnut xw uUuj vvcryrtlnt-be can lay his hands on at nny mo-

mentAt c vtTjr trir age I could draw

on wo J Vhin a ter blld I inei-dtvw u anal Mri iail of raw turui r-

over a wocdeu bridge It was U rawmorning The people of the vlllj-revoguhed me ibey said it vuj K

raw turnip drawing That nowfaithfully I bad copied nature I drewtheir attention to It w you see therewas a lot of dm win In It

Tbe villagers the wonderfuldiscernment iKHulIir to villager alJI bad u future before me As I waswalking bnckwanl wizen I made mydrawing I replied that I thought thatmy future must be behind me

Hannibal In ItelyHannibal entered northern Italy

year 213 n C and rnlnptl duringthat year the two victories f riHuusand Treble both In CisalpineTile next year he advanced firthersouth and defeated tilL atTrusymcnus and the year frjoItighaving proceeded still farther sou Mi

ho Inflicted upon them the terrible de-feat at Cannae at which time his ascendency attained Its maximum Heremained for thirteen years longerbut gained no more decisive victoriesHo was finally recalled by the authori-ties at Carthage who had never giv-en him anything like a decent support

New York American

All the DifferenceAmong tine patients in the private

ward of a Philadelphia hospital therewas recently n testy old millionaire ofthat city whose case gave his phytilclan considerable difficulty at first

Well asked the crusty patient onemorning how do you unit me noweh

Youre getting on flue respondedtho doctor rubbing his hands wltb annil of satisfaction Your legs ore stillswollen Inn that doesnt trouble me

or course It doesnt howled thestd mnn And let me tell you thisIf your legs were swollen It wouldnttrouble me eUher llpplncoita

CASTORfor Infants and Children

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The Larks SonsA writer on The Wonders of the

Spring nays that the volume of soundproduced by the Is most won-

derful The lark axcends until It ap-

pears no larger than a midge and canwltb difficulty be seen by the unaidedeye and yet every note of Its sourwill be clearly audible to persons whoare fully halt a tulle from the nestover which the bird utters its songMoreover It never ceases to sing for-

a moment a feat which seems won-

derful to us human beluga who tlnd

tbat a song of six or seven minutes inlength though Interspersed with restsand pauses Is more than trying Yetthis bird will pour out a continuoussong of nearly twenty minutes inlength and all tbe time has to supportItself In tke air by the constant uw ofIts wings

The Right WordWhy do you speak of him as a fin-

ishedBecause be told me be was utterly

discouraged and was going to quit theprofession If that doesnt show thathes finished I dont know what does

Chicago Post

The Plain Part of ItDid tbo young man they caught In

fraudulent transactions peculate verymuch

I donno about that but be stole alot Baltimore American

Exercise and EatingThere can IK no exercise without

eating Neither can there be any eat-Ing without exercise Good Health

If its printed stationery you

the Sun office Is the place to get It

skylark

want

artist

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tHJSINt SS CARDS

DR UtO XVALUU

DENTIST

Graham Building East Meln Street-S ll Phone 51 Also Long Dlttanct

R EDWARD CLARK

DENTIST

Offices in Graham Building orelaunders Earlea store PbonNo 356

HliUBf AIL

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Tie v r Dutton Co a Ua-

Pbca 2bU Gainesville

B KAKE-

KATTOBNEYATLAW

SOLICITOR IN CHANCERY

GAINESVILLE Alwhua Co FLAIn Uajrmans Block

PKRDINAND BAYER

ATTORNEY AT LAW

0AI5I8TILUI FLOBIDA

Cau 4 li your imand phosphate itrucking and farming lands Sand bine

of what you teller for eale 3143ac

J A CARLISLE

ATTORNEY AT LAW

tad Solicitor in Equity

Rca Estate and Uwnj-ml Practice All business promptly

attended to Office next toGAINESVILLB FLORIDA

FltANK CKAIUC Trios W FIEIU1NCFIELDING

LAWYERSPractice Itt all Courts State aao

FederalOffices Over iainesvllle Natlona

Rank JalnehVillu Florida

ITS FRESH EVERY DAY

The 3rca Plo and Cake you

eat should be nutritious Tbo

finest flour mixed with pure

rich milk and baked in the

purity fashion make our

goods the most delicious It is

possible to produce

KEYSTONE BAKERYPhone 165 R T Schafer Prop

Miss P Norton

Howlties Books

Sheet Pictures

and Picture Frames

Qt But UHrtj Stint6IHEST1LLS FLORIDA

T F THOMAS

UNDERTAKING CO

PULL LINE OPNEW GOODS

AGENTS FOR

MONUMENTS TOMBSTONES

and IRON PENCESee our ample

V

Pnr mai auectlon to a matter Inline SLIT oJ teleerttph onSti-

reQainciville Florida

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ABOUT 9 f

to Write RetailAdvertising Copy

By Herbert Kaufman-

A skilled layer of mosaics works withsmall fragments of stone they fit into moreplaces than the larger chunks

The skilled advertiser works with smallfit into more minds than fog

phrases1 he simpler the language the greater cer-

tainty that it will be understood by the leastintelligent reader

The construction engineer plans his road-

bed where there is a minimum of grade heworks along the lines of least resistance

The advertisement which runs intostyle is badly minds art

not built for high level thinkingAdvertising must be simple When it

is tricked out with the jewelry and silks ofliterary expression it looks as much out ofplace as a ball dress at the breakfast table

The buying public is only interested infacts People read advertisements to find outwhat you have to sell

The advertiser who can fire the most factsin the shortest time gets the most returnsBlank cartridges make noise but they do not hit

blank talk however clever is only wasted

spaceYou force your salesmen to keep to soliddont allow them to sell muslin

with quotations from Omar or trousers withexcerpts from Marie Corelli You must nottolerate in your printed selling talk anythingthat you are not willing to countenance inpersonal salesmanship

Cut out clever phrases if they are inserted-to the sacrifice of clear explanations writecopy as you talk Only be more brief Publicity-is costlier than conversation ranging in pricedownward from 600 a line talk is not cheapbut the most expensive commodity in the world

Sketch in your ad to the stenographer-Then you will be so busy saying it that youwill not have time to bother about the gew-gaws of writing Afterwards take the type-written manuscript and cut out every wordand every line that can be erased without omit-ting an important detail What remains in theend is all that really counted in the beginning

brevity and simplicity Savonlori but more people

will understand French Soap Sir IsaacNewtons cf coverspages but the schoolboys ter an i homely

must come down clinchesthe thing in six wdsIJ-

OS by Tr

THE SUM AND MERCHANTS COOPERATIVE

CONTEST VOTING COUPONG-

OOD FOR

Address

This Coupon may be cast at The Sun otFce or at either of the storeswith the contest OT AFTER JULY 15

ADVERTISINGNO S-

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Cultivates

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GOOD

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