gain big value from big data - govern the information · unified information archiving –mitigate...
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Gain big value from Big Data -Govern the information
Pawel Walczak
HP Exstream
Robert Lejnert (mental support)
HP Software Big Data
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Time
Vo
lum
e o
f d
ata
Data
Technologygap
Human data
Machine data
Business data
Big Data
shiftMobile apps
System logs
Data centers
Compliance
archives
Internet of Things
Sensors
Social networking
Photo sharing
Wearable devices
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Monetize
Differentiate
Personalize
Monitor
Meter
Optimize
Predict
…and more
Data is your most strategic asset
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
… but also your greatest risk
Regulate
Comply
Control
Secure
Address
Ensure
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Optimizing the Big Data Balance Sheet
Monetize
Differentiate
Personalize
Monitor
Meter
Predict
Regulate
Comply
Control
Secure
Address
Ensure
Assets
Liabilities
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Our mission is to be the trusted partner for organizations to store,
explore, govern, protect, and serve information and insights that
fundamentally improve the outcomes of businesses, people, and
the environment, while managing risk and meeting legal
obligations.
Why HP Software Big Data?
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
From Big Data to Smart Data
Eliminate what
is not
important
Lower
compliance-
based risk
Automate as
much as
possible
Better manage
what is
important
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Adaptive Intelligence + Big Data
Human InformationMachine Data
Sensors;
Web logs;
App logs;
event
monitors;
security
and
intelligence
systems.
Business
Data
ERP; CRM;
EDW
10% of Information
90% of Information
Annual
Growth
~100%
~10%
email,
social
media,
documents
and
records,
video,
audio, and
images
Critical to effectively address all 3 forms of data
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Analytics move to center…..of everything!
The next shift in computing
Analytic
Capabilities
Business
Applications
Analytic
Capabilities
Analytic
Capabilities
TodayBusiness Applications
centered
Search
Business
Applications
Analytic
Applications
Business
Applications
Business
Applications
TomorrowInformation analytics
centered
search
search
se
arc
h se
arc
h
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
2D/3D clustering, Acoustic signature, Active matching, Agents, Alerting, Auto language detection, Auto query guidance, Boolean & legacy, Operations, Breaking
news clustering, Categorization, Collaboration, Community, Concept highlighting, Concept-query, Summarization, Conceptual retrieval, Context
summarization, Cross-modal suggest, Dynamic n-dimensional, Taxonomy generation, Dynamic XML, Consumption, Exact phrase matching, Expertise location,
Explicit profiling, Face recognition, Field modulation, Frame analysis, Fuzzy matching, Hot clustering, Hyperlinking, Image analysis, Image association, Implicit
profiling, Keyword search, Mail object identification, Melody classification, Melody identification, Metadata recognition, Natural language retrieval, Object
identification, Object recognition, Ontology generation, Parametric refinement, Phrase spotting, Proper name identification, Query by example, Real-time
aggregation, Routing, Scene detection, Script alignment, Sentiment analysis, Sound matching, Speaker identification, Speaker recognition, Spectographic
analysis, Spell checking, Tag reconciliation, Transcription, Video analysis, Voice printing, Word spotting, Work groups, XML tagging….
AnalyzeEnrichFind Act
Act on 100% of your information
ReduceCost
IncreaseEfficiency
IncreaseProductivity
IncreaseRevenue
Transactional
dataIOT Search
engine
Image
sSocial
mediaVideo Audio Mobile Documents Texts EmailCustomer
communications
Language independent Language independentLanguage independent
NEWS
FORUMS
BLOGS
…and more
Enterprise External and Cloud
NOSQL
PORTALS
…and moreAct on 100% of your
information
IDO
L
500+ high-ROI, powerful, automated functions and services
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
IDOL: the OS for human information
• Only IDOL can handle the continuum of human information
• Single processing layer for all data
• Continuous learning ability
• Superior speed, scalability, and simplicity
• Built in security and compliance functionality
• More than 400 seamless data connectors
• Supporting 1000+ file types
• Language independent
• Process data in-memory, in-time, & in-place
• Ability to understand meaning makes IDOL totally unique in the market
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Why is processing human information different?
• Human information is diverse: text, audio, video, social
• Information is dynamic• Information is complicated• Meaning is relative• Ideas don’t match - they have distance
Keywords and metadata do not solve this problem. The processing and retrieval of human information must be automated.
“Celebrity Gwyneth Paltrow kicked
off the holiday season with a day
of shopping with Apple and
Moses.”
“Apple will begin selling the
unlocked iPhone 5 in the US
tomorrow.”
“My grandma makes the best
apple pie.”
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Easy to use analytics for business users
IDOL – operating human information
• People, places, companies
• Social, credit card #s, etc.
• Sentiment
• Other eduction
• Social media attributes –twitter # tags, followers etc
Native data enrichment
• Discover related concepts –robust query handling
• Drill down and analyze -trends, geogrpahies, segments
Concept clouds & maps
Discover what you don’t know -trends and segments
Clusters – Hot, Breaking, Spectrographs
• Agent/support notes
• CRM databases
• Live chat
• Blogs
• Forums
• Websites
• File Systems & SharePoint
• Social media
• Mainstream news
• Call recordings
> 400 data connectors to collect your data
• Language & industry-agnostic (statistical algorithms vs NLP)
• In-memory indexing (Fast!!)
Scalable across languages & documents
• Secure (cloud & on-prem)
• Worflows, roles & permissions
• Engagement
• Alerts, automation
Enterprise-grade
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Managing risk and meeting governance requirements
Access & understand
Unstructured enterprisedata repositories
Structured enterprisedata repositories
Cloud-basedrepositories Data
Mobile & social media
Offsite or removable data repositories
Common policy framework
Organize & control Leverage & take action
Address business & operational objectives
Enterprise Content
ManagementEnterprise Search &
Collaboration
Legacy Data
Cleanup
Legal HoldsInformation Archiving
Records
ManagementeDiscovery
Address legal & compliance objectives
Backup & Recovery
Disaster Recovery
Address informationmanagement objectives
Business Resiliency
Long-Term Retention
Administer data in place or in a consolidated repository
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP SW BigData family, powered by IDOL
IDOL the OS
Compliance
Storage Optimization
Database Archiving
Policy Management
Supervision
Policy-Driven Info Mgmt
Legal Content Mgmt
Business Process Mgmt
Document Mgmt
Records Mgmt
Workflow Automation
Legacy Clean Up
Server Data Protection
Virtual Server Data
Protection
Remote & Branch
Office Data Protection
Endpoint Device
Data Protection
Enterprise
Content MgmtInformation
Archiving
Data
Protection
Digital Experience
Mgmt
Web Optimization
Search Engine
Marketing
Marketing Analytics
Contact Center Mgmt
Rich Media Mgmt
Marketing
OptimizationUnified Information
& Analytics
Voice of the Customer
Video Surveillance
Big Data Analytics
Enterprise Search
Knowledge Mgmt
Content Access
& Extraction
Information Management & Governance Information Optimization
Hybrid
OEM
Software
Cloud
for human information
eDiscovery
Litigation Readiness
Policy Management
Legal Hold
Exstream
Customer
Communication
Mgmt
Aurasma
Augmented
Reality
Copyright © 2014 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.16
WorkSite
The Electronic Project / Matter File Unify information in context, for enhanced productivity and service delivery
Unified digital “project” files• Metadata and security inheritance
• OCR and search
Access from any device, anywhere• Web portal for partner access
• Full mobility client
• Mobile cloud file synch and share
Secure, automated, comprehensive • Security, audit trails - cloud and on-premises
• Notifications for edits and new documents
• Fully integrated with RM, BPM, capture Extranet
Mobile
File Sharing
Scanning
Cloud
Digital
document
Secure
Repository
Copyright © 2014 Autonomy Inc., an HP Company. All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.18
HP ControlPointGaining control over all enterprise content
• Approach
– Identify, classify, assess content for value & risk
– Ability to take action for cost /risk reduction, better
compliance
– Consistent, automated policy –driven approach across
multiple repositories
• Benefits
– Reduce Information footprint for cost & efficiency
– Improve eDiscovery Readiness
– Protect and secure sensitive information (e.g. PII, PHI)
– Automate Records Classification
– Improve compliance and defensible disposition
• Offerings
– Legacy Data Cleanup Assessment Service
– Information Governance for SharePoint
– Regulatory Record Keeping for Dodd-Frank Compliance
IDOL Integration Framework
HP Control Point
File SharesExchange SharePointHP RM Repositories
Finalized Content
“Sensitive”Content “In-
process”
Dark Data
Transitory Content
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Only HP Offers Centralized Protection with Integrated Analytics for Data-Driven Decision
Making
Traditional backup and recovery remains architected for the past
Protecting today’s enterprise
Collaboration
Multimedia
File System
Private Cloud
Exchange System
Storage Arrays
Network Storage
Big Data
(Hadoop)
Virtual
Environments
Internal Devices
Servers
Critical Applications
Remote Offices
Business Assurance and
Traditional Workloads
But Protecting Big Data at Scale is a
Challenge
Smart Phones
Tablets
End-point Devices
So is
MobilityDisaster Recovery Site
Imagery
Transactional data
Multi-tier Apps
Offsite Archive
HP has solutionsOnly HP Offers Integrated Solutions for Protection at
Scale
Machine
Data
Video
Social
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Rethinking backup and recovery for the modern data center
HP Data Protector software
• HP StoreOnce™ Federated Deduplication
• Breakthrough Scalability and Performance
• Enterprise Application Protection
• Comprehensive Virtual Environment Support
• Extensive 3rd party device support
• Enhanced Automated Disaster Recovery Data Protector
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
HP Consolidated Archive
Unified information archiving – Mitigate risk with access to
virtually all data types and repositories ensures defensible policy
management
Intelligent data insight – Gain rich data visibility and knowledge
to understand its value
Storage optimization - Comprehensive data lifecycle and
storage management help reduce the overall storage footprint
Advanced search and analytics – Respond more quickly with
efficient identification of critical, responsive data
End-to-end platform - Integration with the HP Information
Governance Portfolio to ensure complete data management and
total value
Solving business issues
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Consolidated Archive - Features
• Archive device support: HP Storeall, Cloud, EMC Centera, NetAPP, Hitachi, NTFS, etc.
• Supports Journal or mailbox capture for Notes, Exchange, GroupWise
• Retention management – set by user/group, content type or folder
• User/group management – support for LDAP directory services and IDOL Community server
• Unified UI for administration across all archiving tasks
• Web-based archive search – HP CAmail
• Integration with IDOL platform (including connectors for additional content type)
Focus on Email, File and SharePoint Archiving
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
ForresterWave
Enterprise Content
Management
Leader
“HP has particular strengths in the areas of records management, information
governance, and eDiscovery, drawing on solid technology from both the HP and
Autonomy product teams.” - Forrester
Leading solutions across industries
Magic Quadrant
eDiscovery
Gartner
Leader
Wave
Marketing Optimization
Forrester
LeaderLeader
Gartner
Magic Quadrant
Information Archiving
HP Autonomy
HP Autonomy
Magic QuadrantCustomer
Communications
Management
Gartner
Leader
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A unified data analysis for all Information
The Era of smart data has arrived
For the first time in the IT industry, there is a fundamental shift from the “T” to
the “I”: information management is the new source of competitive
advantage.
Wisdom
Knowledge
Information
DATA
Big
Data
Smart
Data
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Software Big Data Team (CEE):
Channel: Izabela Sokolowska-Nowak izabela.sokolowska-nowak@hp.comSales: Tomas Vyhlidko tomas.vyhlidko@hp.comPresales: Robert Lejnert robert.lejnert@hp.com
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
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