future-proof: your insights

#02: Your Insights

Commentary and analysis from: Mark Ramsey, CDO, GlaxoSmithKline Derek Strauss, CDO,TD Ameritrade Cortnie Abercrombie, Emerging Roles Leaders, IBM Analytics

Cortnie Abercrombie Emerging Roles Leader

IBM Analytics

Mark Ramsey Chief Data Officer GlaxoSmithKline

Derek Strauss Chief Data Officer

TD Ameritrade

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54% of companies with !double-digit growth!

have a CDO.!Source: Forrester, August 2015 via Information Week!

Activate change!

Envision and direct strategy!

Transform culture!

Chief Data Officers!

Source: “Your Chief Data Officer: Re-imagining the Business of Data”, IBM Center for Applied Insights!

Monetizing data means driving value back into the organization from the data that is produced.

Your data drives value.

Data is fresher, more voluminous, and more varied than ever.

Your data has dimension.

Make the case for organizational change

Create a singular data vision and unify data goals

Motivate people around you and the data strategy to achieve quick wins

Provide data know-how to solve specific business challenges

Showcase early wins

Uncover new insights and new ways to use data

Align efforts to organization’s top priorities

Establish trust in the data and end-to-end platforms

Scale analytics and speed delivery by enabling consumers of data and insights

Source: “Your Chief Data Officer: Re-imagining the Business of Data”, IBM Center for Applied Insights!

Data-driven advantage requires business and tech collaboration.

CDO MYTH #1: Data is a tech thing.

CDO MYTH #2:

CDO exists because CIO/IT failed.

CDOs bring business focus to data-driven transformation.

CDO MYTH #3: Data is separate from analytics.

Analytics is how business value is derived from data.

CDO MYTH #4: Data should be fully centralized.

Real change takes the entire organization.

Mark Ramsey’s

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1. It’s not enough to “appoint” or “sponsor” the CDO role, engage!!2. Scope the CDO role to include both data and analytics !3. Hire a CDO with passion for creating new opportunities from data!

Top 3 Tips for Ensuring Data Success

1. Scope the CDO role to include both data and analytics !2. Initiate formal change management from the onset!!3. Plan extra time and resources for new technologies and security!

Derek Strauss’s

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Top 3 Tips for Ensuring Data Success

THANKS! @IBMThinkLeaders #FutureProof

www.ibm.com/csuite

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